Articles at InventorSpot.com
Time Magazine picked the Lotus® as one of the Best Inventions of 2006, and the inventor, Steve Hengsperger, just won the Ontario Premier's Innovator Of the Year Award, 2008, for his two Lotus inventions. What is a Lotus and why is it used as a verb?
For Pedigree, it's all about the dogs—and appealing to dog owners. For Pedigree's advertising firm it's all about "Disruption."
Sometimes you may just want a few bites of an apple, but you feel compelled to stuff down the whole thing since otherwise you'd just have to throw it away.