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Press releases are more formulaic than the modern romance novel... and that's a good thing for those of us who want to keep press writing simple. I'll show you the formula and suggest a few tips to increase your chances of getting your releases published. Oh, did I mention that you should be writing your own press releases? (see 10 Marketing Tips For Inventors And Entrepreneurs )

A 117-year-old silver spoon, innovative at the time, inspired me to write a short press release as an example for you. Can you guess why this spoon is innovative in both concept and manufacturing process? read more »

New Type of Air Disinfector Can Create Fresh Air Indoors

If you’ve ever felt that a deep breath of fresh air is good for you, you may have been closer to the truth than you thought. Scientists have created a device that mimics some key components of outdoor air that also kills the “superbugs” that plague hospitals and kill thousands of patients per year. The invention is currently for sale in the UK, with plans to launch in the US, especially in hospitals. read more »

Wear Your Chair

Ever go to a family gathering or a party and had nowhere to sit except the floor? Well from now on BYOC- bring your own chair or should I say wear your own chair. That's right, wear your chair.

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Hot Wheels Trucks and Matchbox Cars-Inventive Marketing

The children's toy vehicle market has taken "largely" to outdoor advertising. read more »

ABC's American Inventor - Episode 3 Season 2 Live Blog and Show Recap


Welcome back for Episode 3 of ABC's second season of American Inventor! We are right in the thick of the preliminary rounds, seeing some great--and not so great--inventions out there. Last week we got our San Francisco and L.A. winners (Greg Chavez and Ricky DeRennaux), and this week we continue with open calls in Chicago and New York. I'm hoping to see some good stuff tonight from the Northern crowd--a healthy mix of cool and crazy. So let's get started... read more »

TV, Or Not TV: That Is The Question (For Inventors)

Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.

Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »

Outdoor Campaigns - Inventive Marketing

According to, and many others in the advertising industry, outdoor campaigns are suddenly cool…again. read more »

Electronic Wedge Brake Brings Drive-by-Wire to New Level

Will the eBrake replace the hydraulic brake? Siemens VDO Automotive thinks it has the design of the brakes of the future. read more »

Hypersonic Jet "Breathes" Oxygen To Exceed Mach 10 Speeds

Researchers from Australia and the US have built a hypersonic scramjet that "breathes" in oxygen rather than carrying it as fuel. The group predicts that hypersonic airplanes may be a reality in the near future. read more »

Bringing Cube World To Life

cwcwRemember sea monkeys? Of course you do. Who could forget breeding your own aquatic world only to watch them rapidly perish due to your neglect pet keeping. Anyway, forget the antiquated notion of real live organisms and resign yourself to the idea of your own electronic play friends. Cube World, from Radicagames , is the latest desktop doodad to keep the child-like part of your brain occupied when you should be doing those expense reports.
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Fast Food: The Advertising Versus The Reality

Have you ever received a "less than perfect" looking meal from your favorite fast food restaurant? For example, have you ever received this?

When based on the Arby's magazine ad you were expecting your roast beef and cheddar to look like this?

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Breathing Earth = Reality Check : Says Seth

Ya know how you always hear people talking about someone being born or dying every some-odd seconds? Well actually visualizes that "statistic" right on their web-page. I'm still a bit baffled as to how they accomplish such a worldly feat, but it's still cool (and a little eerie) that something happening on such a massive scale can be captured through the magic of theInternet. read more »

The Top Ten Weird and Bizarre Japanese Soft Drinks

Japan has a drinking problem... but if you've got a thirst for adventure, it's where you want to be. In honor (or in horror) of these bizarre beverages seemingly not fit to rinse your septic tank, raise a cracked glass to the Top Ten Bizarre Japanese Soft Drinks, our first ten inductees into the Soft Drink Hell of Fame... Jeers!

Cell Phone Lighter Fuels Pyromaniac Chat Addicts

The Cell Phone Lighter from Nodaya Denki in Black, Red, Silver, Blue and Green answers the call for a cheap, reliable lighter that looks remarkably like a neat little cell phone.
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Use Biofeedback for your Stress with the emWave® PC Stress Relief System : Product Review

Are such things as ‘at work' stress, and chronic migraine headaches making your days long and painful? Now a biofeedback device for your PC can help you eliminate stress and kill your work disableing pain go away.
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Teleglass T3-F Video Eyeglasses Give HMDs Street Cred

Teleglass T3-F Video Eyeglasses are one of the first Head Mounted Display (HMD) units that allow the user to function normally in everyday situations. Once they catch on, they'll likely do for the eye what the Bluetooth receiver has done for the ear.
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Solar Garden Light: Product Review

It was nice to finally have a chance to try out a solar garden light. I had considering purchasing one when Scientifics sent me one to review. I was impressed by the simplicity of this Solar Garden Light. There really is no wiring or assembly required. All I needed to do to make it work was take it out of the box, push a button to turn it on and then set it in the sun in my garden. read more »

Cell Phone Cameras Coach Calorie Conscious Chubbies & Chubbettes

Tempted by that tasty-looking desert but concerned about keeping fit and healthy? Wonder no longer - with a simple snap of your cell phone camera you can enlist a diet expert to weigh in on whether that pie will go right to your thighs.
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Apple Video iPods-Movies in Your Pocket Campaign-Inventive Marketing

Throughout the last decade, we have come to realize that bigger isn't always better in the world of handheld electronics. In order to prove this, and to promote the movie function of their product, iPod ran a "Movies in Your Pocket" Campaign. read more »

Reproduce Almost Anything : Product Review:

Reproduce Almost AnythingReproduce Almost AnythingSo you're at the prototyping stage with your latest great idea, but have no clue how to actually make it? Time to learn a new skill...silicone mold making. This video and workbook give you everything you need to get started on the path to production.
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