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Innovative Marketing and Advertising

Welcome to Samantha Garner's blog, where you will find out about the latest innovative advertising and creative marketing from around the world. Enjoy reading, and please drop me a line if there's an inventive ad you want to share!

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10 Innovative Uses of Semi Trucks


Germany's Rhino Rolling Advertising Awards are a display of creative marketing. Companies and agencies submit their best mockup showcasing innovative advertising ideas on the sides of trucks. The competition was held in 2005/06, 2006/07 and 2007/08, and a 2009 competition is coming soon. Here are some highlights of the creative ads.

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Applauding Bus Shelters - Innovative Marketing?


What better way to reward environmentally-friendly acts than with applause? That's what Western Australia's Department of Environment and Conservation achieved with its applauding bus shelter, created byMarketforce agency in Perth. Several shelters around Perth's Central Business District (CBD) were equipped with motion detectors that played recorded applause whenever someone stepped inside.

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New Travel Ad Campaign Highlights Reliability


An innovative new ad campaign for Cox & Kings Travel focuses on the company's longevity in the hopes of building trust in its services.

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The History of Beer - Summer's Favourite Invention


With summer gearing up, billions of people around the world are undoubtedly turning to a frosty, refreshing mug of beer. Not only is beer popular today, but it also has historical significance. Since its invention in ancient times, beer has been a favourite drink around the world.

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The History of Father's Day


Many of us have grown up celebrating Father's Day: giving Dad a card, making him breakfast or creating something handmade in school. But when did all this start? Let's look at the invention story of Father's Day.

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Seven Innovations in Coffee History


The invention of coffee isn't credited to a single person or time. However, since the realization that consuming coffee beans makes people energized and happy, there have been a series of historical innovations that we couldn't imagine living without today.

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The History of the Bikini - the World's Skimpiest Invention


About two hundred years ago, women pranced around on beaches wearing flannel dresses and three-quarter length trousers. In that period in history when showing one's knees was considered scandalous, it might have come as a shock to these women that their descendants would be sporting the skimpiest invention of all - the bikini.

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The History of Dad's Favourite Father's Day Gifts


Most of us have relied on the old standards for Father's Day Gifts. Whose dad doesn't have a Father's Day tie, wallet or pair of socks? Let's take a look at the invention stories of these favourite Father's Day Gifts:

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The Slightly Gross Origins of Lipstick


Both women and men can recognize a tube of lipstick. It likely hasn't changed much in recent years - Same tube, same general appearance, same method of application. But did you know that the history of lipstick is filled with things like crushed beetles?

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From Holy Water to Firewood - The History of the Vending Machine


Recently, a resident of Lacombe, Alberta was honoured with an award for his invention: a vending machine that dispenses firewood. James West, who sells firewood seasonally, invented this machine so that campers won't have to rely on wood lot hours. West's creation is another innovation in the history of vending machines, which have dispensed treats such as candy, coffee, toys - even holy water.

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