Celebrate St. Patrick's Day with Irish Spring's Fun New Ad Concept

Amy Gifford — Fri, 14 Mar 2008 05:50:32 -0700

Irish Spring Body Wash is using St. Patrick’s Day to launch a Get Irish Now campaign.

St. Patrick's Day Hits the Sneakers Market - Six Stylin' Shoes for the Drinking Holiday

Amy Gifford — Tue, 04 Mar 2008 07:03:19 -0800

Normally considered a "small" holiday by every brand and company, besides Bud Light, Guiness and every other beer producer that turns their infamous drink green for 24 hours, it appears St. Patrick’s Day may be beginning to gather more of a marketing presense. Here's a look at what some are doing with shoes:

Market Yourself this Valentine's Day - Love Letters

Amy Gifford — Wed, 13 Feb 2008 13:43:38 -0800

Too lazy to write your own love letter to your significant other this Valentine's Day? read more »

Stop and Smell the Roses - Flowers Beyond Valentine's Day

Amy Gifford — Mon, 28 Jan 2008 07:40:15 -0800

Believe it or not, Americans will buy 189 million stems of roses for Valentine's Day, according to the California Cut Flower Commission. read more »

Love is in the Air - 9 Fun Valentine's Ads From Around the World

Amy Gifford — Tue, 05 Feb 2008 06:38:31 -0800

Many companies around the world are doing all they can to incorporate Valentine's Day into their messaging this time of year. read more »

2007's Most Creative Christmas Lights?

Amy Gifford — Fri, 28 Dec 2007 09:20:21 -0800

Instead of the usual tinsel, over-sized Santa Claus and multi-colored strands of Christmas Lights, Regent Street in London this year took a different approach.

15 Ads That Prove Sex Sells... Best?

Amy Gifford — Sun, 22 Jul 2007 12:46:01 -0700

Sex sells. Check out these ads that prove sex really does sell.

The "Got Milk?" Ad Campaign Around the World

Amy Gifford — Thu, 12 Jul 2007 06:03:57 -0700

We have all seen the Got Milk? campaign print ads.

But have you seen what else Got Milk? is capable of, on top of our favorite milk mustache?

15 Absolutely Brilliant Billboard Ads ...Really

Amy Gifford — Mon, 10 Sep 2007 14:14:48 -0700

Some of the following are great examples of outdoor advertising, specifically billboards, at their best. read more »

The World's Largest Sleepover - Inventive Marketing

Amy Gifford — Thu, 28 Feb 2008 09:21:55 -0800

This coming June, thousands of girls between the ages of 8 and 14 will be coming together for the largest sleepover in Canadian history.

Clean It, Wax It, Lose It, Shave It - 10 Great Hair Ads

Amy Gifford — Thu, 04 Oct 2007 19:06:10 -0700

Eyecatching ads for haircare and products are not only found in magazines and tv, but on billboards, escalators and playgrounds?! Here are my picks for some of the best in ads for hair: read more »

Climb It, Ride It, Run It - 8 Crazy Escalator Ads

Amy Gifford — Fri, 28 Sep 2007 06:46:49 -0700

Advertising is literally everywhere, including on escalators. It seems that many products can use the unique features of escalators to their marketing advantage. read more »

The Art of Selling Naked - 10 Brilliant Playboy Ads From Around the World

Amy Gifford — Fri, 02 May 2008 09:14:53 -0700

Playboy is a global brand that entertains men around the world with boobs and blondes. You may think that it does not take much advertising creativity to sell photos of naked women. You would be wrong. Here's 10 Great Playboy Ads that Show the Art of Selling Naked:

10 Brilliantly Creative Business Cards Ideas

Amy Gifford — Fri, 02 May 2008 04:08:56 -0700

Market yourself for success! And what better way to do it then with a distinctive business card? These following ten business cards brilliantly send a clear creative message about the product or service being offered:

One Cool Ad Campaign: 1800 Tequila

Amy Gifford — Mon, 21 Apr 2008 06:45:34 -0700

1800 Tequila takes their ad campaign from the streets directly into your house.

The Ultimate Dry - 10 Great Tampon Ads From Around the World

Amy Gifford — Sun, 20 Apr 2008 05:09:04 -0700

Tampons have been one of those "hard to talk about" products. But tampon producers have recently used some very creative ways to promote their products. Below are 10 of the best tampon ads from recent ad campaigns:

Drink it and Toast it - 8 Extraordinary Messages Contained in Cups

Amy Gifford — Wed, 16 Apr 2008 17:17:13 -0700

Companies around the world are beginning to take advantage of the beverage industry!

Big, Bold and Brilliant - 10 Super Creative Billboards from Around the World

Amy Gifford — Fri, 11 Apr 2008 06:05:46 -0700

The more and more billboards that keep popping up, the more and more creative they need to be in order to capture viewer's attention.Check out these 10 very creative billboards from around the world!

Cell Phone? Or Smell Phone?

Amy Gifford — Wed, 09 Apr 2008 23:27:22 -0700

Can you imagine being able to download “his” cologne fragrance or that new baby smell directly to your cell phone?

Unusual and Unique Business Cards Make for Smart Marketing

Amy Gifford — Mon, 16 Jul 2007 22:15:45 -0700

What better way to market yourself than your business card.

read more »

Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads

Amy Gifford — Thu, 13 Sep 2007 05:01:38 -0700

Here are some of the most imaginative ways to market the dangers of alcohol, alcohol awareness and drunk driving awareness: read more »

Top 10 Most Creative Anti-Smoking Ad Campaigns

Amy Gifford — Sat, 04 Aug 2007 08:47:22 -0700

It appears that some of the most creative and inventive advertising is coming from nonprofits these days.

This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.

How would you urge people to stop smoking?

Here's my picks for some of the most interesting and effective: read more »

Selling on Skin - The Best of Tattoo Advertising

Amy Gifford — Thu, 25 Oct 2007 07:40:57 -0700

Despite some taboos, tattoos have experienced a recent surge of popularity in many parts of the world, particularly in North America, Japan and Europe and most recently Australia.

The growth in the tattoo culture has also led to the growing incidence of using tattoos in creative ways in advertising. The following ten ads all use tattoos in interesting ways to help sell their products: read more »

Seven Brilliant Ads that Sex Sells So Well

Amy Gifford — Thu, 18 Oct 2007 04:08:09 -0700

Sex sells. We know that.

Sex is being used to sell almost everything, even though there are clearly products and services where sex should not be used. But sometimes, using sex to sell makes a lot of sense. Here are seven sexy ads that I think use sex brilliantly: read more »

What Are You Reading? - Creative Book Covers

Amy Gifford — Tue, 01 Apr 2008 18:53:07 -0700

Have you ever wondered what book the person next to is reading on the subway?

Using Trunks, Bark and Leaves - 10 Towering Tree Ads from Around the World

Amy Gifford — Sat, 29 Mar 2008 05:42:26 -0700

Whether its campaigns to Save the Trees, or Keep it Fresh, advertisers are using all of the elements of trees, the leaves, the trunk and the bark to get their marketing messages across in clever ways.

One Cool Ad Campaign: Scope

Amy Gifford — Fri, 28 Mar 2008 04:25:42 -0700

Not sure if you have bad breath after that sandwich you ate for lunch?Check out this sure fire way to find out!

Is it Art or Advertising?

Amy Gifford — Thu, 27 Mar 2008 07:41:34 -0700

These following ten exhibits are very creative pieces of work, and we know that all advertising is a great work of art.

One Cool Business Card: Animated

Amy Gifford — Mon, 24 Mar 2008 04:52:57 -0700

A student in the Netherlands got the idea of an animated business card from a book he read and he immediately moved forward.

Celebrity Easter Eggs for Easter 2008

Amy Gifford — Fri, 21 Mar 2008 07:30:17 -0700

Thornton's, a British chocolate company, has done it again! They are celebrating Easter in celebrity style.