Podcasts to Promote Adidas - Inventive Marketing


 

"Celebrating color, customization and personal expression, adidas presents adicolor Podcasts, an inspired collection of short films conceived specifically for iPod, PSP or online viewing from seven of the most exciting and culturally relevant directors working today." (Ads of the World) read more »

Promoting Breast Awareness


A few days ago, I had posted some of the nontraditional advertising and marketing programs created  to inform women about the importance of  breast cancer screening. Here are some more traditional, yet still very creative,  means of advertising being used to support the cause. read more »

Great Green Ads - Best Environmental Ad Campaigns


It appears that some of the most creative and inventive advertising is coming from nonprofits these days.

This week,I've been taking a look at the nonprofits and "for a good cause" marketing techniques. Earlier this week, we looked at the Anti-Smoking Campaigns. Today, we turn to the the advertising campaigns being used to Help Save Our Environment:

. read more »

Top 10 Most Creative Anti-Smoking Ad Campaigns


It appears that some of the most creative and inventive advertising is coming from nonprofits these days.

This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.

How would you urge people to stop smoking?

Here's my picks for some of the most interesting and effective: read more »

The Creative Marketing Around Breast Cancer Awareness


I could go on for weeks and weeks about all of the promotion and marketing that has been created to build breast cancer awareness. From the Susan G. Komen foundation to the Breast Cancer 3 Day Walk to the mammogram reminder messaging, it seems that the groups fighting the cause have thought of everything possible to keep women informed and healthy. read more »

Real Beauty - Dove and Nike - Inventive Marketing


By this point, you have all seen the Dove Real Beauty Campaign. read more »

Pedigree - Calling All Dogs - Inventive Marketing


 Pedigree has had some amazing outdoor advertising over the past year. read more »

Airplanes as Billboards - Inventive Marketing


You would not believe what they can do with airplanes these days... read more »

Unusual and Unique Business Cards Make for Smart Marketing


 

What better way to market yourself than your business card.

  read more »

New Internet Umbrellas Can Play Your Videos


Ready to upgrade from your small black umbrella that fits in your briefcase or your big green and white striped golf umbrella?

read more »

Job Hunt - Inventive Marketing


Check out this series of ads for a job recruiting company in Berlin, Germany.

read more »

The "Got Milk?" Ad Campaign Around the World

We have all seen the Got Milk? campaign print ads.

But have you seen what else Got Milk? is capable of, on top of our favorite milk mustache?


Tide iPod Sweepstakes - Inventive Marketing


 

 

 

 

 

A recent promotion by Tide used vintage style promotional t-shirts and a completely customized iPod nano to drive their Loads of Hope program to benefit New Orleans. read more »

Braun's Leggy Advertising - Inventive Marketing


To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. read more »

The Simpsons Movie - Inventive Marketing


7-Eleven has gone all Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie," which opens in theaters on July 27. read more »

Marketing for a Cause - Inventive Marketing


Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »

Chevrolet Captiva Scratch Card - Inventive Marketing


 In Great Britain, to honor the new vehicle, the new Chevy Captiva was coated with that silvery scratch card material with thousands of scratch-and-win panels beneath. read more »


A Rear View - Inventive Marketing


A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »

Cold Coffee at McDonald's - Inventive Marketing


McDonald's, one of the world's largest fast food chains began selling plain, vanilla and hazelnut iced coffees at 700 locations in and around Chicago. For the last few months, the drinks have been sold in New York, Boston and a few other major markets.

To promote the drinks, McDonald's, with agency BBD, has displayed coffee mugs frozen in ice in Seattle.

read more »