Everywhere you look, you are surrounded by advertising. So, being inundated with advertising what would make you stop and pay attention to an ad? If you are on the streets, something witty and playful may do the trick.
Here are my picks for some of the most brilliant street ads I've seen lately:
Advertising is literally everywhere, including on escalators. It seems that many products can use the unique features of escalators to their marketing advantage. read more »
There are dozens of weight loss programs and "lose ten pounds instantly" schemes. Some of them work and some of them don't. Why do you think so many people even try these weight loss programs when the results are not the best? Maybe its the advertising?
Here are my picks for some of the funniest and most creative weight loss ads from recent marketing campaigns: read more »
What is it going to take to get you to the gym this year? A New Year's Resolution? Gaining 10 pounds? What about advertising? read more »
Here are some of the most imaginative ways to market the dangers of alcohol, alcohol awareness and drunk driving awareness: read more »
Some great new and old movies have come up with very creative advertising and marketing tools...some of my favorites include: read more »
Some of the following are great examples of outdoor advertising, specifically billboards, at their best. read more »
Advertising really is everywhere...EVERYWHERE. Look what great ads appear in public restrooms. read more »
It appears that some of the most creative and inventive advertising is coming from nonprofits these days. Amnesty International (AI) is a worldwide movement of people who campaign and work towards the international recognition and support of human rights. Here's some of their powerful work. read more »
Using transportation as an advertising medium has brought forward some of the most creative ads. read more »
Yoga is a system of physical and mental practices that originated in India more than three thousand years ago. Yoga's stated purpose is to help each one of us achieve our highest potential and to experience enduring health and happiness. With yoga, it is said that we can extend our healthy, productive years far beyond the accepted norm and, at the same time, improve the quality of our lives. (specialyoga.com )
Does yoga really offer all that or is it just the newest fad? read more »
It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This week,I've been taking a look at the nonprofits and "for a good cause" marketing techniques. Earlier this week, we looked at the Anti-Smoking Campaigns. Today, we turn to the the advertising campaigns being used to Help Save Our Environment:
This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.
How would you urge people to stop smoking?
Here's my picks for some of the most interesting and effective: read more »
I could go on for weeks and weeks about all of the promotion and marketing that has been created to build breast cancer awareness. From the Susan G. Komen foundation to the Breast Cancer 3 Day Walk to the mammogram reminder messaging, it seems that the groups fighting the cause have thought of everything possible to keep women informed and healthy. read more »
By this point, you have all seen the Dove Real Beauty Campaign. read more »
Pedigree has had some amazing outdoor advertising over the past year. read more »