Yoga is a system of physical and mental practices that originated in India more than three thousand years ago. Yoga's stated purpose is to help each one of us achieve our highest potential and to experience enduring health and happiness. With yoga, it is said that we can extend our healthy, productive years far beyond the accepted norm and, at the same time, improve the quality of our lives. (specialyoga.com )
Does yoga really offer all that or is it just the newest fad? read more »
It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This week,I've been taking a look at the nonprofits and "for a good cause" marketing techniques. Earlier this week, we looked at the Anti-Smoking Campaigns. Today, we turn to the the advertising campaigns being used to Help Save Our Environment:
This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.
How would you urge people to stop smoking?
Here's my picks for some of the most interesting and effective: read more »
I could go on for weeks and weeks about all of the promotion and marketing that has been created to build breast cancer awareness. From the Susan G. Komen foundation to the Breast Cancer 3 Day Walk to the mammogram reminder messaging, it seems that the groups fighting the cause have thought of everything possible to keep women informed and healthy. read more »
By this point, you have all seen the Dove Real Beauty Campaign. read more »
Pedigree has had some amazing outdoor advertising over the past year. read more »
You would not believe what they can do with airplanes these days... read more »
What better way to market yourself than your business card.
Ready to upgrade from your small black umbrella that fits in your briefcase or your big green and white striped golf umbrella?
Check out this series of ads for a job recruiting company in Berlin, Germany.
We have all seen the Got Milk? campaign print ads.
But have you seen what else Got Milk? is capable of, on top of our favorite milk mustache?
A recent promotion by Tide used vintage style promotional t-shirts and a completely customized iPod nano to drive their Loads of Hope program to benefit New Orleans. read more »
To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. read more »
7-Eleven has gone all Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie," which opens in theaters on July 27. read more »
Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »
In Great Britain, to honor the new vehicle, the new Chevy Captiva was coated with that silvery scratch card material with thousands of scratch-and-win panels beneath. read more »