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Airplanes as Billboards - Inventive Marketing


You would not believe what they can do with airplanes these days... read more »

Unusual and Unique Business Cards Make for Smart Marketing


 

What better way to market yourself than your business card.

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New Internet Umbrellas Can Play Your Videos


Ready to upgrade from your small black umbrella that fits in your briefcase or your big green and white striped golf umbrella?

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Job Hunt - Inventive Marketing


Check out this series of ads for a job recruiting company in Berlin, Germany.

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The "Got Milk?" Ad Campaign Around the World

We have all seen the Got Milk? campaign print ads.

But have you seen what else Got Milk? is capable of, on top of our favorite milk mustache?


Tide iPod Sweepstakes - Inventive Marketing


 

 

 

 

 

A recent promotion by Tide used vintage style promotional t-shirts and a completely customized iPod nano to drive their Loads of Hope program to benefit New Orleans. read more »

Braun's Leggy Advertising - Inventive Marketing


To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. read more »

Titanic in Denver - Inventive Marketing


To promote the much anticipated Titanic Exhibit at the Denver Museum of Nature and Science, life preservers were placed on the statues in the and around the city of Denver, Colorado. read more »

The Simpsons Movie - Inventive Marketing


7-Eleven has gone all Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie," which opens in theaters on July 27. read more »

Marketing for a Cause - Inventive Marketing


Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »

Chevrolet Captiva Scratch Card - Inventive Marketing


 In Great Britain, to honor the new vehicle, the new Chevy Captiva was coated with that silvery scratch card material with thousands of scratch-and-win panels beneath. read more »


Moving Teeth Signal Moving Orthodontist - Inventive Marketing


This local orthodontics office is packing up and moving...literally. read more »

A Rear View - Inventive Marketing


A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »

Cold Coffee at McDonald's - Inventive Marketing


McDonald's, one of the world's largest fast food chains began selling plain, vanilla and hazelnut iced coffees at 700 locations in and around Chicago. For the last few months, the drinks have been sold in New York, Boston and a few other major markets.

To promote the drinks, McDonald's, with agency BBD, has displayed coffee mugs frozen in ice in Seattle.

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Hot Wheels Trucks and Matchbox Cars-Inventive Marketing


The children's toy vehicle market has taken "largely" to outdoor advertising. read more »

Outdoor Campaigns - Inventive Marketing


According to Inc.com, and many others in the advertising industry, outdoor campaigns are suddenly cool…again. read more »

Fast Food: The Advertising Versus The Reality


Have you ever received a "less than perfect" looking meal from your favorite fast food restaurant? For example, have you ever received this?


When based on the Arby's magazine ad you were expecting your roast beef and cheddar to look like this?

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Apple Video iPods-Movies in Your Pocket Campaign-Inventive Marketing


Throughout the last decade, we have come to realize that bigger isn't always better in the world of handheld electronics. In order to prove this, and to promote the movie function of their product, iPod ran a "Movies in Your Pocket" Campaign. read more »

Anti-Smoking Mat Direct Mail Campaign - Inventive Marketing


As we all know, quitting smoking is hard because nicotine is so addictive. Along with this, we have also learned that anti-smoking advertising campaigns can be very difficult to ignore because of the vast creativity. Take for example, this direct mail piece. read more »