Without a doubt The Walt Disney Company is a master in the marketing arena. And for Star Wars Weekends, it proves to be a Jedi Master.
Get it? Yeah, I know... that was lame. But the ad campaign makes up for it!
How does the concept of the clown fit into modern advertising schemes? While I'm not sure I have the answer, I do have several examples of how the idea of the clown has shifted over the decades... and where this image may be heading in the advertising realm... and beyond. But they're still scary to me.
Just say the word "clown" to me and I shudder. So why, dear readers, would I write a two-part article about them? Because I think they've gotten a bad rap in advertising campaigns, that's why. But they're still scary....