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Breast Cancer Awareness: Inventive Marketing

Posted March 15th, 2007 by Michelle

Here's an inventive ad program to increase breast cancer awareness with Boob Rings:

Here are the stats from Ads of the World:

Agency: Jimenezbasic, Philippines
Creative Director: Don sevilla
Art director/Copywriter: Joey Ong
Photographer: Lester Obice

What do you think?




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Comments

Good idea

Submitted on March 16th, 2007 by Body Beauty

but I'm not so sure they look like boobs....more like owl eyes. :)


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