Breast Cancer Awareness: Inventive Marketing

Here's an inventive ad program to increase breast cancer awareness with Boob Rings:

Here are the stats from Ads of the World:

Agency: Jimenezbasic, Philippines
Creative Director: Don sevilla
Art director/Copywriter: Joey Ong
Photographer: Lester Obice

What do you think?

Mar 16, 2007
by Body Beauty

Good idea

but I'm not so sure they look like boobs....more like owl eyes. :)