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Breast Cancer Awareness: Inventive Marketing


Here's an inventive ad program to increase breast cancer awareness with Boob Rings:

Here are the stats from Ads of the World:

Agency: Jimenezbasic, Philippines
Creative Director: Don sevilla
Art director/Copywriter: Joey Ong
Photographer: Lester Obice

What do you think?

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If you like it, could you please send it to a friend, or send out a Tweet, or Stumble it?


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Comments

Good idea

but I'm not so sure they look like boobs....more like owl eyes. :)