Chocolate Billboard: Inventive Marketing

The website Nothing to do with Arbroath shares a unique way of promoting a chocolate makers wares, a real edible billboard made with 860 pounds of chocolate.

The Easter creation, a world first, was made of 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels, each weighing 2kg.

The billboard took three months to plan and 300 hours for the team of 10 to build and was expected to last a week but alas was devoured by Londoners in less than three hours. (Source and photos at BBC)

Inventive marketing? What do you think?