Cigarettes on the Ground: Inventive Marketing
"It seems not only do you need a cigarette, you also need aid."
This ad was created for the Instituto Nacional del Torrax: Cigaretto in Chile.
A rolled flier that looks very similar to a cigarette was placed in high traffic areas on the ground. When a smoker picked it up, he will find out that it is a flier that points out his addiction to cigarettes and offers to him some help.
Agency: Perfil BTL, Santiago, Chile
Creative Directors: Alejandro "Lato" La Torre, Jorge Llewellyn
Art director: Jorge Llewellyn
Copywriter: Alejandro "Lato" La Torre
What do you think? Does it work? How would you have done it?