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Colgate Surgical Mask: Inventive Marketing


Here's an inventive ad program to make people more aware of Colgate Smiles kid's toothbrushes:

Here are the stats via Ads of the World:

Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art director: Jonas Keller
Copywriter: David Leinweber

What do you think?

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Comments

Cute

Gloria Campos's picture

How funny! I like these. It would make going to the dentist a lot easier.
Gloria Campos-Hensley
AmericanInventorSpot.com


I thought so too. The kids

Michelle's picture

I thought so too. The kids would definitely get a kick out of them, and they really are a great trigger for getting people to talk about the smile toothpaste.


They remind me of the

bottleslingguy's picture

They remind me of the nightmare sequence in PeeWee's Big Adventure when the X-1 is being operated on by the surgeons who when they remove their masks have these huge clown mouths laughing hysterically. Creepy... Very creepy.

Don't be scared, check out my invention at Bottle Sling - Invention Gallery .


markets

have you considered selling into the Japanese market as i not the Japanese folks have already taken to wearing masks in crowded situations?
Bringing a bright smile to all those commuters might give rise to many a complex social situation.

Also very handy in plague situations to cheer up the plague victims.


masks

do you have any idea where to buy/order it via internet? i'm medicine (dentistry in fact) student (polish) and that thing would be hilarious during classes. i would really appreciate any info (if you can send it to me by e-mail?).


Hi Red_Jack:   The only

Michelle's picture

Hi Red_Jack:

 

The only think I know that it is from Colgate.

You could contact the product manager for Smiles from Colgate.

Thanks,

Michelle

AmericanInventorSpot.com Team


Thanks a lot. I didn't

Thanks a lot. I didn't noticed that previously my e-mail won't be shown;/

and I'll try to get it that way - I just thought that it's available somewhere to buy it.

my e-mail in any case: marcin-skrzynka@wp.pl . 


Bugs Bunny Masks

I doubt those have an ADA seal of approval.


Where do I get the masks?

Where do I get the masks?


IDEA

I have an idea to improve the colgate sales please give me an apportunity to prove myself and it wil be useful to the company also.My E-mail ID is sunil143p@ yahoo.com


Reminds me of the move Dr. Giggles

It was a scary movie. But I love the idea for use in a show with volunteers. I've got an idea to use these at a party. Carmen@CharmandHappy.com Los Angeles (and traveling)