Colgate Surgical Mask: Inventive Marketing

Here's an inventive ad program to make people more aware of Colgate Smiles kid's toothbrushes:

Here are the stats via Ads of the World:

Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art director: Jonas Keller
Copywriter: David Leinweber

What do you think?

Feb 16, 2007
by Gloria Campos
Gloria Campos's picture


How funny! I like these. It would make going to the dentist a lot easier.
Gloria Campos-Hensley

Feb 16, 2007
by Michelle
Michelle's picture

I thought so too. The kids

I thought so too. The kids would definitely get a kick out of them, and they really are a great trigger for getting people to talk about the smile toothpaste.

Feb 19, 2007
by bottleslingguy
bottleslingguy's picture

They remind me of the

They remind me of the nightmare sequence in PeeWee's Big Adventure when the X-1 is being operated on by the surgeons who when they remove their masks have these huge clown mouths laughing hysterically. Creepy... Very creepy.

Don't be scared, check out my invention at Bottle Sling - Invention Gallery .

Feb 21, 2007
by tashammer (not verified)


have you considered selling into the Japanese market as i not the Japanese folks have already taken to wearing masks in crowded situations?
Bringing a bright smile to all those commuters might give rise to many a complex social situation.

Also very handy in plague situations to cheer up the plague victims.

Feb 23, 2007
by Red_Jack (not verified)


do you have any idea where to buy/order it via internet? i'm medicine (dentistry in fact) student (polish) and that thing would be hilarious during classes. i would really appreciate any info (if you can send it to me by e-mail?).

Feb 23, 2007
by Michelle
Michelle's picture

Hi Red_Jack:   The only

Hi Red_Jack:


The only think I know that it is from Colgate.

You could contact the product manager for Smiles from Colgate.


Michelle Team

Feb 23, 2007
by Red_Jack (not verified)

Thanks a lot. I didn't

Thanks a lot. I didn't noticed that previously my e-mail won't be shown;/

and I'll try to get it that way - I just thought that it's available somewhere to buy it.

my e-mail in any case: . 

Mar 21, 2007
by Anonymous (not verified)

Bugs Bunny Masks

I doubt those have an ADA seal of approval.

Sep 2, 2007
by Anonymous (not verified)

Where do I get the masks?

Where do I get the masks?

Mar 24, 2008
by Anonymous


I have an idea to improve the colgate sales please give me an apportunity to prove myself and it wil be useful to the company also.My E-mail ID is sunil143p@

Mar 30, 2008
by Anonymous

Reminds me of the move Dr. Giggles

It was a scary movie. But I love the idea for use in a show with volunteers. I've got an idea to use these at a party. Los Angeles (and traveling)