Not to be rude, but come on.... I think you would have better luck marketing this as a tool making it easier to feed a baby (so the person doesn't wear their arm out holding the bottle) as opposed to making this seem like analogous to the "natural experience" of breast feeding (**gag,gag**). As a tool to help hold the bottle for the baby, I can see the utility and marketing. Trying to pass this off as a "natural experience" is way too hokey, in my opinion.