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Nov 7, 2006
by Matt Wood
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Hmm...

It's an interesting invention, but I don't see a very big market for such a product.

Here's why:

If the United States continues at it's current rate of birth (10-15 per 1,000 people), then there will be 4,500,000 new parents each year. To be extremely generous, lets say 10% of ALL new parents in the United States buys the product (10 out of every 100 parents). That's only 450,000 units sold per year. You can't POSSIBLY make that much of a profit off of a pretty simple bottle strap. Subtract the costs of the marketing, advertising, and man-hours it takes to create such a product, and you're down a long ways on the revenue bar. It's a pretty big risk for a company to put their money into such a product.

The reason I say 10% sales is generous is because the difference between holding the bottle and putting it in a strap is like a wireless phone with 100 ft coverage compared to a wireless phone with 150 ft coverage. There isn't that big of a difference. People aren't THAT lazy, and the truth is they'd rather spend their money elsewhere.

Still... A VERY good idea, and you executed the idea very well with the invention. Hope all goes well!

Matt Wood

mattsbomb40@yahoo.com

AmericanInventorSpot.com Writing Team

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