What do you get when you focus on something? Look at their products and they talk about protection and securing. Those terms aren't social. The best way companies can do is to trust their employees and focus on new chances and changes. It’s like Darwin said; It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.
Social Media helps you to stay on top and to adapt your mission 24/7