I believe we can all understand and appreciate the desire of Mr. Hughes to make life easier for Nonprofits everywhere, but I wonder if this approach is not counter intuitive. We are a Facebook world, nearly every business, industry, individual, college, and yes…nonprofit who wants to succeed in today’s marketplace is on Facebook. So then, why attempt to divert traffic away from a proven media forum? Remember the saying “If it isn’t broken, don’t fix it.” We are already on Facebook, you have our attention, how is this mutually beneficial for the NPO’s or their donors?

Eric B. Estes
Sr. Market Research Analyst
Clearwater Tech. Group
http://fundraisingthebar.blogspot.com/