Sound investment. Although Zynga went through some recent growing pains (drop in users from 252 MM to 216 MM) the launch of Frontierville has brought them more success. Zynga's ability to reinvent themselves and adapt to changing needs will keep them more relevant. Which in turn makes them an excellent company to associate with. http://generationnerd.weltbranding.com/ has more stats about their success and what they are set to accomplish.