First off, this is a very well implemented mobile campaign. Kudos on design, placement and (above all) an engaging mobile experience with a measurable action item.

However, those who are all excited about this (particularly those spreading the word on Facebook) should be aware that America's Wetland Foundation and Women of the Storm are funded by large oil companies -- including BP -- whose aim is to induce taxpayers to fund more of the cleanup.

http://www.huffingtonpost.com/brendan-demelle/wetlands-front-group-fund_...

Like all media, mobile campaigns are amoral; they're just tools. It's how people use them that counts.