'To Google' has become the universal generic term, meaning "to search." In the last 70 days there has been 38 new products added to the Search King's arsenal of tools. Even with Bing's 100 million advertising campaign, nothing seems to be able to impede the Google machine or crack a chink in its fortified armor. Today, with approximately 70 percent domination of the global search market, the omnipotent, omniscient, omnivorous and ubiquitous Google keeps upping the ante to stay on top of the search engine game. And here is why...