For Pedigree, it's all about the dogs—and appealing to dog owners. For Pedigree's advertising firm it's all about "Disruption."
Dr. Martin Fisher, inventor of the MoneyMaker irrigation pump has won the $100,000 Lemelson-MIT Award for sustainability for his invention. The pump, available now in three versions, has helped more than 300,000 African farmers become entrepreneurs and rise out of poverty.
From Aunt Bessie's web presence and the traditional kind of British food she's known for, like steak pies, home-style chips, and baked apple pie, you wouldn't think she'd become a trendsetter in the food arena. But she has created the United Kingdom's first main course on an ice cream cone -- the Banger and Mash Cone.
Sometimes, it's the simplest invention ideas that are most successful. Melvin Eaker and Dan Cooper, the founders of E&C Manufacturing, are hoping their Sodamatic Vending Machine will fit into that category.
Instead of dispensing a single can or bottle of soda or water, the vending machine doles out 12 packs. That can come in pretty handy for folks having get togethers or those who just want an ample supply of caffeine or water without having to actually run into a store.
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