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Business

13 Unfortunate Translations That Harmed Brand Reputations


It is important for companies to do adequate preparation and research before introducing a product into the international marketplace. How easily even "experts" can sometimes fall victim when their in-house marketing department is not fully aware of the local culture. Sometimes hiring a professional marketeer in the country is probably the best option. Otherwise, slogal translations might end up being a total fiasco! read more »

Peace (Canal) in the Middle East?


Map of Jordan, Israel and Western Syria (from WikiMedia)Map of Jordan, Israel and Western Syria (from WikiMedia)

Though similar efforts in the past have failed, a prominent Israeli, Boaz Wachtel, believes that a so-called ‘Peace Canal' can bring peace to the Middle East. Well to Israel and its neighbors at least. read more »

Revolutionary Refinery Gets More Out of Crude Oil


HS-FCC Test Refinery in Saudi Arabia (from Nippon Oil)HS-FCC Test Refinery in Saudi Arabia (from Nippon Oil)

A newly designed, revolutionary refinery, capable of turning heavy gas-oils into higher value stock, has the go-ahead for an opening date in 2010. read more »

Made in the USA Honda Accord Celebrates 25th Anniversary



The Honda Accord first rolled off American assembly lines in Marysville, Ohio, exactly 25 years ago on November 1, 1982. Though still considered a Japanese car, nearly 9 million made-in-the-USA Accords have rolled out of the Marysville plant, doing wonders for the local economy in the process.
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Amazing Inventions for the Year 2020 by Philips



Clothing That Lights Up When You DoClothing That Lights Up When You Do


You may wonder where Philips Electronics, the company that makes reliable TV's, close shaving razors, and innovative light bulbs, is going these days, now that it's been recognized as a fashion innovator by Time Magazine. Experimenting with futuristic concepts, Philips is enlisting the public's involvement, an innovative strategy designed to beat the invention failure rate.

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Time's Invention of the Year for 2007 is the iPhone



Apple's iPhoneApple's iPhone

Alas! Apple's iPhone gets its due. The celebrated Time Magazine Invention of the Year Award has gone to the pocket size, wonder technology platform that does everything but cook your eggs! Of course, if you happen to be boiling them, you can set the iPhone alarm to tell you when the eggs are done! read more »

Korean Becomes One of Worlds' Official New Languages


Don’t know Korean? Well you better learn if you hope to talk shop with inventors. read more »

India’s National Innovation Foundation Reaches the Next Generation


 

 

 

Earlier this month, in honor of former president of India, A.P. J. Abdul Kalam’s 76th birthday, the NIF launched a children’s corner on its website devoted completely to the creativity and innovation of young minds. read more »

Electrolux Sponsors Second Life 100,000L$ Inventor Contest


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Better hurry to get your invention ideas to Electrolux, because the deadline is November 1, and the contest was just announced on October 18, 2007! Your challenge is to create useful devices that solve specific challenges in Second Life: what's at stake is up to 100,000 Linden Dollars (L$s)!

New ID Card for Cigarette Vending Machines Smokes Out Minors



Japan's easily accessible cigarette vending machines have been tempting targets for teen puffers. Not any more - the new "TASPO" ID card combines age verification with a handy payment function!
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Trim Trolley Takes Off The Weight While You Grocery Shop


Elana Bowman, our guest blogger, lives in Sydney and she has so many interests she doesn't have time to indulge in them all. On your average day, she'll be at work or writing or on the beach or reading or finding something new & interesting. She wanted to share some of her finds from the UK, Australia and New Zealand with the readers of InventorSpot.com.

Here's her article:

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Supermarket chain Tesco is launching the trim trolley this week, a trolley designed to help people work out while they shop!

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New Vaccine May Destroy Flu Permanently


T-Cell Attacking Flu CellT-Cell Attacking Flu Cell

It's been more than 50 years since Jonas Salk created the first polio vaccine; thanks to his discovery, and Albert Sabin's a few years later, just a handful of polio cases are reported each year. But fifty years is a long time to wait for another watershed vaccine, so I checked my crystal ball to see what inventions were in progress in the biomedical field.

And what I saw was the eradication of... No, this can't be... Eradication of the flu! Not only the flu, but all strains of flu... and colds! And the vaccine is not too far off. read more »

Nestle Japan Thinks Outside the Wrapper with Kit Kat Jars



Nestle Japan employs creativity to get around a seemingly insurmountable marketing problem: adjust the product - Kit Kat candy bars - to fit the distribution network instead of vice-versa!
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Is China the King of Weird Dining Options?


marton-toilet-restaurantmarton-toilet-restaurant

Asia is looming full of American chain restaurants – but why would anyone patronize hem when there are so many disturbingly creative options available throughout the continent? read more »

Virtual Race on a High-Tech Stationary Bike


I'm not a big fan of video games and on-line games. I think they are partially to blame for the obesity dilemma we have in the world, but I will admit I once was a Mario Brother addict. Yes I know I've dated myself admitting this, but my point is I understand how addicting games can be. So if you must play games at least play them while working out aboard the Ergo Bike Premium 8i. read more »

Grocery Shopping Out of a Vending Machine


With technology and tenacity, Japan has managed to all but eliminate employment for convenience store workers. read more »

The Importance of Getting a "Patent Pending" for Your Invention


Inventor Jim LowranceInventor Jim Lowrance

Our Guest Blogger, Jim Lowrence, is an inventor who successfully marketed, licensed and sold his inventions to stores like Wal-Mart and Bass Pro Stores . Jim now helps other inventors through his inventor consulting business, as well as work as a self-employed salesman.

Jim wanted to share his invention story and the things he learned along the way with the inventors at InventorSpot.com in a series of articles. Here's his second article on patents: read more »

Entrepreneur Creates "Kinko's For Inventors!"





Most inventors dream of licensing their inventions to big companies and then sitting back and collecting their royalties. But for entrepreneurial inventors, the invention or idea is but a part of a large business plan. Maybe Jim Newton, founder of Tech Shop, didn't have a grand business plan when he started his own dream shop just a year ago, but he sure does now!

Read about what Jim Newton has created and about how he approaches his inventions... read more »

15 Absolutely Brilliant Billboard Ads ...Really


Some of the following are great examples of outdoor advertising, specifically billboards, at their best. read more »

Advice from the Inventor of the Rod Floater


Inventor Jim LowranceInventor Jim Lowrance

Our Guest Blogger, Jim Lowrence, is an inventor who successfully marketed, licensed and sold his inventions to stores like Wal-Mart and Bass Pro Stores . Jim now helps other inventors through his inventor consulting business, as well as work as a self-employed salesman.

Jim wanted to share his invention story and the things he learned along the way with the inventors at InventorSpot.com in a series of articles. Here's his first article: read more »