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Advice from the Inventor of the Rod Floater


Inventor Jim LowranceInventor Jim Lowrance

Our Guest Blogger, Jim Lowrence, is an inventor who successfully marketed, licensed and sold his inventions to stores like Wal-Mart and Bass Pro Stores . Jim now helps other inventors through his inventor consulting business, as well as work as a self-employed salesman.

Jim wanted to share his invention story and the things he learned along the way with the inventors at InventorSpot.com in a series of articles. Here's his first article: read more »

Shochu Liquor Residue Recycled into Potent Ethanol Fuel



Who says alcohol and driving don't mix? A new cooperative venture between five Japanese shochu liquor producers is yielding ethanol fuel and livestock feed from waste that was previously dumped in the ocean.
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A Leg Up On Mealtime Booster Seats


Here's super-cool new option for frustrated parents whose obstinate kiddos refuse to sit in a special seat or booster chair during mealtime... read more »

Inventor, Entrepreneur, Salesperson, Spy...


Yes, I absolutely recommend that every inventor who's decided to go out on his own with his invention spy on other companies. Spy on all the businesses that have great products, great service and great reputations, and figure out what they're doing right. Put your detective hat on, smoke a pipe, do whatever it is that gets your own product and ego out of the way while you discover what makes other companies successful.
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Japanese Bank Features Ads, Slots and Cellphone Access



Caught between fierce competition for customers and constant pressure to reduce fees, Japan's Ogaki Kyoritsu Bank is now featuring short commercial ads at some of its ATMs in exchange for half-price fees. The ads are just the latest attempt by OK to lure new business by using innovative marketing techniques.
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Japan's Internet Cafés House the Homeless



With affordable housing in Tokyo nearly nonexistent, both the desperate and the destitute have discovered a viable alternative to cramped apartments and capsule hotels: full featured Internet cafés!
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Unusual and Unique Business Cards Make for Smart Marketing


 

What better way to market yourself than your business card.

  read more »

3 Steps To Maximize Your Press Release Placement


Like the poor soul who’s all dressed up with nowhere to go, a good press release doesn't want to sit on your desk.

Though your press release must blare "This is a great story!" its true success is determined by who pays attention to it, who prints it, and who decides to follow up and write a story about your new product or business. read more »

Moving Teeth Signal Moving Orthodontist - Inventive Marketing


This local orthodontics office is packing up and moving...literally. read more »

Cell Phone Recycling Drop-Boxes a Golden Opportunity


There's gold in them thar cells! Japanese telecom giant NTT recovered 320 pounds of pure gold from junked cell phones in 2005 and hopes that making recycling easier will increase the glittering haul. read more »

A Rear View - Inventive Marketing


A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »

Sexy "Pink Real Estate Funds" are Viagra(TM) for Japan's Love Hotels



Japanese love hotels enjoy 200% occupancy rates, but crushing mortgages suck up renovation cash needed to attract carnal clientele. Enter "pink real estate funds", white knights who know that when it comes to sex, there's never "no vacancy".
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10 TIPS FOR WRITING SUCCESSFUL PRESS RELEASES


Press releases are more formulaic than the modern romance novel... and that's a good thing for those of us who want to keep press writing simple. I'll show you the formula and suggest a few tips to increase your chances of getting your releases published. Oh, did I mention that you should be writing your own press releases? (see 10 Marketing Tips For Inventors And Entrepreneurs )

A 117-year-old silver spoon, innovative at the time, inspired me to write a short press release as an example for you. Can you guess why this spoon is innovative in both concept and manufacturing process? read more »

TV, Or Not TV: That Is The Question (For Inventors)


Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.

Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »

Teleglass T3-F Video Eyeglasses Give HMDs Street Cred



Teleglass T3-F Video Eyeglasses are one of the first Head Mounted Display (HMD) units that allow the user to function normally in everyday situations. Once they catch on, they'll likely do for the eye what the Bluetooth receiver has done for the ear.
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Apex Program Gives Free Soda for Watching Commercial


Soda displaySoda display

A soda company in Japan has discovered a way to make people read their ads. Simply give them a free soda. Sound too good to be true? No such thing as a free lunch? Whatever cliche you apply here, you can't do something like this and pretend that it won't affect us, economically and morally. read more »

10 Marketing Tips For Inventors and Entrepreneurs


 

Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.

While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »

Davids & Goliaths : Insider's View of the Geneva Invention Show 2007


The International Exhibition of Inventions for 2007, held in Geneva from April 18 -22nd. It featured over 1000 inventions from around the world and almost 70,000 visitors from 5 continents. Unfortunately, the InventorSpot.com team could not be there to cover the event. Fortunately, we did make arrangements for our Guest Blogger Peter to write about the event for us.

Why the delay in writing about an event that happened in April? Well, it ended up that our Guest Blogger, Peter was a Gold Medal Winner at the Geneva Invention Show.

Here's his truly unique insider's views on the show:  read more »

Patently Pointless?


 

When is a patent pointless or just dowright silly? 

Our Guest Blogger, Jennifer Lane, has lived in an array of places, from a monastery in the Himalayas to the "Entertainment Capital of the World."  She currently works as an attorney in Las Vegas, Nevada. She wanted to share the fun side of patents with the readers of InventorSpot.com.

Here's her article: read more »

Inventive Marketing - Toy Story


Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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Actors dressed up as "big toys" with oversized hands attached to their costumes to promote Australia's biggest Toy Sale at Target. read more »