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Business

Is China the King of Weird Dining Options?


marton-toilet-restaurantmarton-toilet-restaurant

Asia is looming full of American chain restaurants – but why would anyone patronize hem when there are so many disturbingly creative options available throughout the continent? read more »

Virtual Race on a High-Tech Stationary Bike


I'm not a big fan of video games and on-line games. I think they are partially to blame for the obesity dilemma we have in the world, but I will admit I once was a Mario Brother addict. Yes I know I've dated myself admitting this, but my point is I understand how addicting games can be. So if you must play games at least play them while working out aboard the Ergo Bike Premium 8i. read more »

Grocery Shopping Out of a Vending Machine


With technology and tenacity, Japan has managed to all but eliminate employment for convenience store workers. read more »

The Importance of Getting a "Patent Pending" for Your Invention


Inventor Jim LowranceInventor Jim Lowrance

Our Guest Blogger, Jim Lowrence, is an inventor who successfully marketed, licensed and sold his inventions to stores like Wal-Mart and Bass Pro Stores . Jim now helps other inventors through his inventor consulting business, as well as work as a self-employed salesman.

Jim wanted to share his invention story and the things he learned along the way with the inventors at InventorSpot.com in a series of articles. Here's his second article on patents: read more »

Entrepreneur Creates "Kinko's For Inventors!"





Most inventors dream of licensing their inventions to big companies and then sitting back and collecting their royalties. But for entrepreneurial inventors, the invention or idea is but a part of a large business plan. Maybe Jim Newton, founder of Tech Shop, didn't have a grand business plan when he started his own dream shop just a year ago, but he sure does now!

Read about what Jim Newton has created and about how he approaches his inventions... read more »

15 Absolutely Brilliant Billboard Ads ...Really


Some of the following are great examples of outdoor advertising, specifically billboards, at their best. read more »

Advice from the Inventor of the Rod Floater


Inventor Jim LowranceInventor Jim Lowrance

Our Guest Blogger, Jim Lowrence, is an inventor who successfully marketed, licensed and sold his inventions to stores like Wal-Mart and Bass Pro Stores . Jim now helps other inventors through his inventor consulting business, as well as work as a self-employed salesman.

Jim wanted to share his invention story and the things he learned along the way with the inventors at InventorSpot.com in a series of articles. Here's his first article: read more »

Shochu Liquor Residue Recycled into Potent Ethanol Fuel



Who says alcohol and driving don't mix? A new cooperative venture between five Japanese shochu liquor producers is yielding ethanol fuel and livestock feed from waste that was previously dumped in the ocean.
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A Leg Up On Mealtime Booster Seats


Here's super-cool new option for frustrated parents whose obstinate kiddos refuse to sit in a special seat or booster chair during mealtime... read more »

Inventor, Entrepreneur, Salesperson, Spy...


Yes, I absolutely recommend that every inventor who's decided to go out on his own with his invention spy on other companies. Spy on all the businesses that have great products, great service and great reputations, and figure out what they're doing right. Put your detective hat on, smoke a pipe, do whatever it is that gets your own product and ego out of the way while you discover what makes other companies successful.
read more »

Japanese Bank Features Ads, Slots and Cellphone Access



Caught between fierce competition for customers and constant pressure to reduce fees, Japan's Ogaki Kyoritsu Bank is now featuring short commercial ads at some of its ATMs in exchange for half-price fees. The ads are just the latest attempt by OK to lure new business by using innovative marketing techniques.
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Japan's Internet Cafés House the Homeless



With affordable housing in Tokyo nearly nonexistent, both the desperate and the destitute have discovered a viable alternative to cramped apartments and capsule hotels: full featured Internet cafés!
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Unusual and Unique Business Cards Make for Smart Marketing


 

What better way to market yourself than your business card.

  read more »

3 Steps To Maximize Your Press Release Placement


Like the poor soul who’s all dressed up with nowhere to go, a good press release doesn't want to sit on your desk.

Though your press release must blare "This is a great story!" its true success is determined by who pays attention to it, who prints it, and who decides to follow up and write a story about your new product or business. read more »

Moving Teeth Signal Moving Orthodontist - Inventive Marketing


This local orthodontics office is packing up and moving...literally. read more »

Cell Phone Recycling Drop-Boxes a Golden Opportunity


There's gold in them thar cells! Japanese telecom giant NTT recovered 320 pounds of pure gold from junked cell phones in 2005 and hopes that making recycling easier will increase the glittering haul. read more »

A Rear View - Inventive Marketing


A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »

Sexy "Pink Real Estate Funds" are Viagra(TM) for Japan's Love Hotels



Japanese love hotels enjoy 200% occupancy rates, but crushing mortgages suck up renovation cash needed to attract carnal clientele. Enter "pink real estate funds", white knights who know that when it comes to sex, there's never "no vacancy".
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10 TIPS FOR WRITING SUCCESSFUL PRESS RELEASES


Press releases are more formulaic than the modern romance novel... and that's a good thing for those of us who want to keep press writing simple. I'll show you the formula and suggest a few tips to increase your chances of getting your releases published. Oh, did I mention that you should be writing your own press releases? (see 10 Marketing Tips For Inventors And Entrepreneurs )

A 117-year-old silver spoon, innovative at the time, inspired me to write a short press release as an example for you. Can you guess why this spoon is innovative in both concept and manufacturing process? read more »

TV, Or Not TV: That Is The Question (For Inventors)


Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.

Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »