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10 TIPS FOR WRITING SUCCESSFUL PRESS RELEASES


Press releases are more formulaic than the modern romance novel... and that's a good thing for those of us who want to keep press writing simple. I'll show you the formula and suggest a few tips to increase your chances of getting your releases published. Oh, did I mention that you should be writing your own press releases? (see 10 Marketing Tips For Inventors And Entrepreneurs )

A 117-year-old silver spoon, innovative at the time, inspired me to write a short press release as an example for you. Can you guess why this spoon is innovative in both concept and manufacturing process? read more »

TV, Or Not TV: That Is The Question (For Inventors)


Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.

Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »

Teleglass T3-F Video Eyeglasses Give HMDs Street Cred



Teleglass T3-F Video Eyeglasses are one of the first Head Mounted Display (HMD) units that allow the user to function normally in everyday situations. Once they catch on, they'll likely do for the eye what the Bluetooth receiver has done for the ear.
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Apex Program Gives Free Soda for Watching Commercial


Soda displaySoda display

A soda company in Japan has discovered a way to make people read their ads. Simply give them a free soda. Sound too good to be true? No such thing as a free lunch? Whatever cliche you apply here, you can't do something like this and pretend that it won't affect us, economically and morally. read more »

10 Marketing Tips For Inventors and Entrepreneurs


 

Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.

While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »

Davids & Goliaths : Insider's View of the Geneva Invention Show 2007


The International Exhibition of Inventions for 2007, held in Geneva from April 18 -22nd. It featured over 1000 inventions from around the world and almost 70,000 visitors from 5 continents. Unfortunately, the InventorSpot.com team could not be there to cover the event. Fortunately, we did make arrangements for our Guest Blogger Peter to write about the event for us.

Why the delay in writing about an event that happened in April? Well, it ended up that our Guest Blogger, Peter was a Gold Medal Winner at the Geneva Invention Show.

Here's his truly unique insider's views on the show:  read more »

Patently Pointless?


 

When is a patent pointless or just dowright silly? 

Our Guest Blogger, Jennifer Lane, has lived in an array of places, from a monastery in the Himalayas to the "Entertainment Capital of the World."  She currently works as an attorney in Las Vegas, Nevada. She wanted to share the fun side of patents with the readers of InventorSpot.com.

Here's her article: read more »

Inventive Marketing - Toy Story


Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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Actors dressed up as "big toys" with oversized hands attached to their costumes to promote Australia's biggest Toy Sale at Target. read more »

Inventive Advertising - Lipton Tea Party


Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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Lipton Tea held a so called tea party in Cairo. read more »

Inventive Marketing - Polaroid Instant Photo


 

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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MediCafe Vending Machine Takes Your Time, Not Your Money


 

The old expression "Time is Money" is about to be put into practice by Japan's newest vending machine, the revolutionary MediCafe. read more »

Inventive Marketing - Boys and Their Toys


 

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article: read more »

Working with Buyers and Others: Interview with Barbara Carey


Our Guest Blogger, Ashton Udall, is a partner at Global Sourcing Specialists. Ashton recently interviewed Barbara Carey for his blog product-global.com. Barbara has written articles for us as a Guest Blogger for us in the past. She is the inventor of Hairgami® and dittieTM feminine protection brand, as well as over 100 other products. He wanted to share the interview with the readers of InventorSpot.com.

Here's Part III of his 3 part interview.: read more »

Business Card USB Key Flashes Your Contact Info


The Business Card USB Key displays your advertising message and contact info on a practical memory storage device your clients will use again and again! read more »

Invention Video: Dexter's Laboratory


The Cartoon Network has a television cartoon series called Dexter's Laboratory. In it, boy genius Dexter hides away in his secret bedroom laboratory to save the world, and avoid his ballerina sister Dee Dee.

This cute cartoon from Dexter's Laboratory really captures the ups and downs of the invention process. read more »

Locust Bike a Good Investment?


It has been years since I've ridden a bike, other than a stationary fitness bike. I've thought about it a lot, but never really did anything to get back on one. Besides, there aren't many places around where I live to ride a bike without needing to drive several miles to a park. I could risk the busy streets, but I think my bravery flew out the window as soon as I had kids.

Then a few months ago my daughter received a bike as a gift and it got me thinking about how nice it would be to go bike riding with her, even if just at the park. It would give us a chance to bond more and exercise together. read more »

BT Balance : New Way to Move Your Laptop


Creativity is never lacking when it comes to laptop technology.

Tech Gone Awry, our Guest Blogger, is a full-time freelance writer who enjoys writing about the latest in technology, as well as fiction. He lives in Pullman, Washington with his wife and three children. He wanted to share some of the latest in gadgets with the readers of InventorSpot.com. Here's his article: read more »

Getting Your Product to Market: Interview with Barbara Carey


 

 

 

 

Our Guest Blogger, Ashton Udall, is a partner at Global Sourcing Specialists, a product development and sourcing firm that assists businesses, inventors, and start-ups tap overseas resources to succeed in the global economy.

Ashton recently interviewed Barbara Carey for his blog product-global.com. Barbara has written articles for us as a Guest Blogger for us in the past. She is the inventor of Hairgami® and dittieTM feminine protection brand, as well as over 100 other products. He wanted to share the interview with the readers of AmericanInventorSpot.com.

Here's Part I of his 3 part interview. Part II will be published next Monday: read more »

Major Decision by Supreme Court Will Impact Future of Patents


The Supreme Court has made a decision that will have dramatic impact on existing patent law. This week, the Supreme Court issued a decision in KSR v. Teleflex, which dealt with the design of the humble gas pedal, but has far greater consequences. Teleflex is the latest in a series of cases that look to better define the proper limits and roles of patents read more »

Inventive Product Packaging : T-Shirt Vending Machines


Tokyo TTokyo TEvery time I have seen a T-shirt for sale, its folded nicely in piles. What if you sold them differently? Perhaps insteas of in a store, through a vending machine?
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