Over time, hotels have learned to embrace social media by assigning
staff or hiring agencies to manage both the tactical and strategical
aspects of an effective campaign. In the "Top Ten Hotel Brands A Tweet Above The Rest,"
I noted some of the best 'social media' hotel chains' campaigns. But in
addition, hoteliers are also utilizing some of the new social media
services popping up online and on mobile apps that connect guests and
hotels in some unique ways prior to arrival and during their stays.