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Got Sheilas’ (W)heels?


If you are a woman and drive in the UK, Sheilas' Wheels gots your back or rather your foot covered. Sheilas' Wheels is a car insurance company that caters to women's specific car insurance needs. Sheilas' Wheels has even gone as far as inventing a shoe that goes from flat to high heel and vise versa at the push of a button, all in the sake of safe driving. read more »

Reminder: Live Blog of Episode 5 of American Inventor - Season Two on Wednesday


American Inventor Show Recap

Just wanted to remind our readers that Episode 5 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, July 11, 2007) at 9 pm est and 8 pm central time. read more »

Braun's Leggy Advertising - Inventive Marketing


To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. read more »

BIG Trouble: Sumo Outsources for Survival


Flabby RoadFlabby Road


There are few things that are as essentially Japanese as sumo wrestling, which is why the need to pad thinning ranks with foreign sumo wrestlers is a bone in the throats of Japan's cultural traditionalists. read more »

Republication of Live Blog and Recap of ABC's American Inventor: Episode 201


Since American Inventor is not showing a new episode during the July 4th holidays, and showing instead a repeat of Episode 201, we are republishing our live blog and episode recap of Episode 201 from earlier this season. read more »

The Simpsons Movie - Inventive Marketing


7-Eleven has gone all Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie," which opens in theaters on July 27. read more »

Graffiti Research Lab: Using A Projector to Take Over The World


The science here is an extremely bright laser, a laptop, a digital camera and a (quite expensive) projector. But these indie techs have their own agendas, and most of it is illegal... read more »

Is there a Guerilla Gardener in You?


I'd like to say that there is a Guerilla Gardener in me just waiting to come out. Ask my husband and he would probably tell you that I can envision a garden growing just about anywhere in my city. I'm always pointing and saying things like, "Why not plant a tree here, or flowers there?" I imagine turning abandoned buildings into greenhouses, parking-lot grass medians into botanical delights, and highway medians into evergreen forests. read more »

NO Live Blog of American Inventor - Season Two This Holiday Week


American Inventor Show Recap

Just wanted to remind our readers that due to Wednesday being July 4 th - our independence day holiday, American Inventor will not be showing a new episode. Instead, it will be repeating Episode 1 of Season 2 of the reality television show American Inventor tomorrow night ( Wednesday, July4, 2007, 2007) at 9 pm est and 8 pm central time. Thus, we will not be having a live blog of Episode 201 this Wednesday. Instead, we'll republish our live blog for Episode 201. read more »

Sideways Bike?


Some people like to do things differently. If they didn't we wouldn't have inventors or weird people. Michael Killian is an inventor. He is a 46 year old software engineer from Dublin, to be exact, who recently invented a Sideways Bike and, not too long ago, invented the Sideways Scooter. Some people may think a Sideways Bike is a little weird, but I think it's oddly creative. read more »

Reminder: Live Blog of Episode 4 of American Inventor - Season Two on Wednesday


American Inventor Show Recap

Just wanted to remind our readers that Episode 4 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, June 27, 2007) at 9 pm est and 8 pm central time. read more »

Save The Forests with Coffee


Considering that almost everyone I know is an avid coffee drinker, my distaste for coffee sometimes makes me feel like an outsider. But alas there is hope for me. Finally, a firelog called the Java-Log, allows me a way to enjoy the warmth of coffee with others without sacrificing my comfort in the process. read more »

Wear Your Chair


Ever go to a family gathering or a party and had nowhere to sit except the floor? Well from now on BYOC- bring your own chair or should I say wear your own chair. That's right, wear your chair.

  read more »

ABC's American Inventor - Episode 3 Season 2 Live Blog and Show Recap



 

Welcome back for Episode 3 of ABC's second season of American Inventor! We are right in the thick of the preliminary rounds, seeing some great--and not so great--inventions out there. Last week we got our San Francisco and L.A. winners (Greg Chavez and Ricky DeRennaux), and this week we continue with open calls in Chicago and New York. I'm hoping to see some good stuff tonight from the Northern crowd--a healthy mix of cool and crazy. So let's get started... read more »

Reminder: Live Blog of Episode 3 of American Inventor - Season Two on Wednesday


Just wanted to remind our readers that Episode 3 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, June  20, 2007) at 9 pm est and 8 pm central time. read more »

Teleglass T3-F Video Eyeglasses Give HMDs Street Cred



Teleglass T3-F Video Eyeglasses are one of the first Head Mounted Display (HMD) units that allow the user to function normally in everyday situations. Once they catch on, they'll likely do for the eye what the Bluetooth receiver has done for the ear.
read more »

Apple Video iPods-Movies in Your Pocket Campaign-Inventive Marketing


Throughout the last decade, we have come to realize that bigger isn't always better in the world of handheld electronics. In order to prove this, and to promote the movie function of their product, iPod ran a "Movies in Your Pocket" Campaign. read more »

Plantable Packaging From Cargo


Evangeline Lily mentioned it on Jimmy Kimmel. That's where I heard about it first, and though I initially tuned in to see what Lost secrets she would reveal, which she didn't, I don't regret tuning in or else I would not have learned about this environmentally friendly lipstick. Well, I wouldn't have learned about it as early.
read more »

Star Wars Weekend - Inventive Marketing


 

As Darth Vader once said, "Don't underestimate the Force" (of just good, ole' creative advertising). read more »

Reminder: Live Blog of Episode 2 of American Inventor - Season Two on Tomorrow


Just wanted to remind our readers that Episode 2 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, June 12, 2007) at 9 pm est and 8 pm central time.

Remember to join us as Seth Plattner gives you his unique perspective on the show on his live blog event and episode recap every Wednesday during the whole season of American Inventor here at InventorSpot.com at 9 pm eastern standard time.

See you there. read more »