Amstel Beer has created quite possibly the coolest vending machine in history, and that says a lot, as there has been some steep competition over the years. The inability for people to shut themselves off from technology, for example, has been the inspiration of many online memes and rants urging people to spend time with each other, or focus on or appreciate their surroundings. That's why Amstel rewards people with beer in exchange for taking a breather...
Ever thought it impossible to gain attention in a market where the big dogs are spending millions of dollars a year to interrupt people and put their names in front of the masses? I know I have.
What we lack in capital, we have to make up for in creativity, tenacity and effort. We have to hustle harder than everyone else out there. We have to be the champions of our cause - day in and day out.