Sometimes all it takes is an innovative twist on a simple concept to increase the hype surrounding a new business idea. The latest trend that businesses globally have been turning to is to allow consumers to make their own decisions about the products that they receive. Customization is the key; allowing consumers to think about only themselves when they shop. And don't tell me that we can't all benefit from an egotistical perspective every now and again!
Everyone knows that the hottest businesses are the ones that are impossible to find, because they're just so highly sought after they have to be discreet. We've seen hidden sushi restaurants that are all the rage, and now there's a shoe store that's following suit in an even more unique way.
If you've ever dreamed of being abducted or of doing a little harmless stalking that won't end in a jail sentence, then there is one French company more than ready to make those dreams come true for those thrill-seekers!
I recently wrote about another subscription service that helps shopophobic men maintain their personal hygiene without ever having to leave home to purchase their products. Now there's another business that helps these gentlemen with the essentials.
Travelocity may have started it with its jet setting gnome, but the new trend is taking pictures of inanimate objects in various places around the world. The only problem is to send your toy to get its picture taken in front of the Eiffel Tower means that you've got to get your own plane ticket.
There are exceptions to the rule of course, but we all know men who just don't want to step foot in a store no matter what the reason. Online shopping has transformed the way people shop, and many men (and women) have been relieved to avoid the lines and crowds at malls and big box stores. But even online shopping requires regular orders to be placed for essential items, which is why a new business has decided to accommodate shopaphobic men.
Barcodes have been appearing in various fashion items recently, but these unique innovations from a company called P8tch aren't attempting to begin a new fashion craze; it's a new way to keep in touch and promote online media.
You probably know about the NCAA, the National Collegiate Athletic Association, but did you know that there is a National Collegiate Inventors and Innovators Alliance (NCIIA)? It has approximately 200 college and university members, and more than 5,000 students at these institutions are on entrepreneurial inventor teams (E-Teams). Now, 15 of those teams are getting ready for a face-off at the March Madness for the Mind showcase in San Francisco.