Like the poor soul who’s all dressed up with nowhere to go, a good press release doesn't want to sit on your desk.
Though your press release must blare "This is a great story!" its true success is determined by who pays attention to it, who prints it, and who decides to follow up and write a story about your new product or business. read more »
This local orthodontics office is packing up and moving...literally. read more »
A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »
McDonald's, one of the world's largest fast food chains began selling plain, vanilla and hazelnut iced coffees at 700 locations in and around Chicago. For the last few months, the drinks have been sold in New York, Boston and a few other major markets.
To promote the drinks, McDonald's, with agency BBD, has displayed coffee mugs frozen in ice in Seattle.
Just wanted to remind our readers that Episode 4 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, June 27, 2007) at 9 pm est and 8 pm central time. read more »
Press releases are more formulaic than the modern romance novel... and that's a good thing for those of us who want to keep press writing simple. I'll show you the formula and suggest a few tips to increase your chances of getting your releases published. Oh, did I mention that you should be writing your own press releases? (see 10 Marketing Tips For Inventors And Entrepreneurs )
A 117-year-old silver spoon, innovative at the time, inspired me to write a short press release as an example for you. Can you guess why this spoon is innovative in both concept and manufacturing process? read more »
Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.
Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »
Just wanted to remind our readers that Episode 3 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, June 20, 2007) at 9 pm est and 8 pm central time. read more »
Just wanted to remind our readers that Episode 2 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, June 12, 2007) at 9 pm est and 8 pm central time.
Remember to join us as Seth Plattner gives you his unique perspective on the show on his live blog event and episode recap every Wednesday during the whole season of American Inventor here at InventorSpot.com at 9 pm eastern standard time.
See you there. read more »
Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.
While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »
Welcome all to my first live progressive blog for ABC's reality show American Inventor. We here at Inventor Spot are glad to see last year's fans back, and hopefully we'll get some fresh viewers as well. read more »
Hi All: read more »Well, it's here. Season Two of the American Inventor reality television show is starting tomorrow night, Wednesday, June 6, 2007 at 9 pm Eastern (and 8 pm Central time) on ABC. And just like last year, we're going to provide the best, most in depth coverage, provide a forum for commentary, and host live blogs about the show.
The old expression "Time is Money" is about to be put into practice by Japan's newest vending machine, the revolutionary MediCafe. read more »
Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.
Here's her article: read more »
Our Guest Blogger, Ashton Udall, is a partner at Global Sourcing Specialists. Ashton recently interviewed Barbara Carey for his blog product-global.com. Barbara has written articles for us as a Guest Blogger for us in the past. She is the inventor of Hairgami® and dittieTM feminine protection brand, as well as over 100 other products. He wanted to share the interview with the readers of InventorSpot.com.
Here's Part III of his 3 part interview.: read more »
"It seems not only do you need a cigarette, you also need aid."
This ad was created for the Instituto Nacional del Torrax: Cigaretto in Chile.
A rolled flier that looks very similar to a cigarette was placed in high traffic areas on the ground. When a smoker picked it up, he will find out that it is a flier that points out his addiction to cigarettes and offers to him some help.
What do you think? Does it work? How would you have done it? read more »
The History Channel(R) and Invent Now(R) Inc., a division of the National Inventors Hall of Fame(R) Foundation, announced the Finalists and Grand Prize Winner - the top inventions of 2007 - in the second annual Modern Marvels Invent Now(R) Challenge, a national competition in search of America's next great inventor. read more »
For Y-Plus Yoga Center in Shanghai, the advertising team used a flex straw to highlight the flexibility you gain from yoga.
What do you think of this marketing idea? Do you think it works? How would you have done it? read more »
Our Guest Blogger, Ashton Udall, is a partner at Global Sourcing Specialists, a product development and sourcing firm that assists businesses, inventors, and start-ups tap overseas resources to succeed in the global economy.
Ashton recently interviewed Barbara Carey for his blog product-global.com. Barbara has written articles for us as a Guest Blogger for us in the past. She is the inventor of Hairgami® and dittieTM feminine protection brand, as well as over 100 other products. He wanted to share the interview with the readers of AmericanInventorSpot.com.
Here's Part I of his 3 part interview. Part II will be published next Monday: read more »