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Entrepreneur

Pre-Loaded iPods : IdeaWatch 2.0


So you've been holding out for that Led Zeppelin box set, not sure if you want to drop the cash or just start downloading from iTunes. Well imagine a black iPod nano with the Zoso logo emblazoned across and the whole catalog pre-loaded. Would that make the deal a little more tempting? A recent agreement between Apple and The Beatles may pave the way for just that sort of thing, and a whole new market for enterprising minds has been created. Read on to find out how...
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What I Learned From...Letters from Iwo Jima


So you finally make it to the big presentation. That big sales call. Or you find yourself standing before a panel of judges in a contest. What do you do? How should you approach the situation? How do you get inside their heads? How do you convince them that your idea has value? Let's see what a recent film about one of the deadliest and most depressing battles of WWII has to say about the issue.
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Four Things You Need to Know About Manufacturing in Asia


Thinking about manufacturing your product overseas?

Today, Asia is a hot topic amongst small businesses and inventors who want to benefit from the cost-savings there. If you are taking a product to market that will compete against products that have been on the market for some time, you might have no choice but to begin manufacturing overseas. Whatever your impetus, it's a topic that's worth becoming familiar with when you assess manufacturing options for your product. read more »

Reverse Product Placement : IdeaWatch 2.0:


Any marketer can get a product placement into a movie, TV show, or video game. But if you're really clever, you'll do just the opposite...find ways to turn fictional products into real ones. In this post we look at the new product development strategy called "reverse placement".
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10 Top Tips For Branding Your Invention


I wanted to name my massage tools "Knuckles" because they are based on shiatsu massage, often accomplished with the knuckles of a massage practitioner's hands. But the word "knuckles" looked funny to me. When I transcribed "knuckles" more phonetically, the brand perked up! "Nukkles" said "fun," and "feel good," and it was zippy, and yes, it said the product feels like knuckles! read more »

Here are 10 tips to help you reach the perfect brand name for your new invention!

What I Learned From...V for Vendetta


I'm a big believer that what you find to be true in one area of life often has far-reaching implications for other areas of your life. So I'm starting this series on little nuggets of truth, advice or experience that I come across that are relevant to the world of inventing, small business and entrepreneurship and that I hope will give all of you who have joined me in this often crazy, unpredictable and dangerously fun world something to think about. And what better way to start than with a little anarchy...
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Inventor Partnerships Can Be Made In Heaven (Sometimes)


Inventors need partners highly skilled in their fields, but flexible in their approach. Good listeners. Adventurers. Partners who create a plan for the product, not squeeze a product into a plan.
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Licensing Your Invention: The Good, The Bad, and The Incredibly Bad


For some of us, it's really hard to take the invention reigns into our own hands; we tend to feel so beholden to a company that's interested in our product. But licensing is a business, and you have to behave like a business person in order to protect your interests. If a company is offended by you requesting the information you need, consider yourself saved from a bad or incredibly bad licensee!
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How Do Inventors Go To Market? (Part 5) Become An Entrepreneur!


It's hard work being an inventor!It's hard work being an inventor!Patent, schmatent. You don't need one right now. You want to just get your idea to market! Ok. I am finally turning my attention to the entrepreneurs among you. I warn you I'm not letting you totally off the patent hook, but I sympathize with your impatience. Actually, my most successful products, those in the Nukkles® line, were marketed while I was in the patent process, and I used the money from their sales to pay for the patent! But whether you eventually decide to go for a patent or not, if you're serious about getting your product on the market, you will have to put on the entrenpreneur's cap sooner, I advise, rather than later. So, let's get started!
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