Today, Asia is a hot topic amongst small businesses and inventors who want to benefit from the cost-savings there. If you are taking a product to market that will compete against products that have been on the market for some time, you might have no choice but to begin manufacturing overseas. Whatever your impetus, it's a topic that's worth becoming familiar with when you assess manufacturing options for your product. read more »
I wanted to name my massage tools "Knuckles" because they are based on shiatsu massage, often accomplished with the knuckles of a massage practitioner's hands. But the word "knuckles" looked funny to me. When I transcribed "knuckles" more phonetically, the brand perked up! "Nukkles" said "fun," and "feel good," and it was zippy, and yes, it said the product feels like knuckles! read more »Here are 10 tips to help you reach the perfect brand name for your new invention!