Environment

Top Ten Drug Companies in Social Media

by Ron Callari

What is the "social share of voice" amongst pharmaceutical companies online? While some drug companies have been reluctant to embrace social media for fear of running afoul of FDA regulations that govern the advertising and promotion of prescription drugs, others are embracing social networks to help brand and position their companies in a positive light with consumers and practitioners. Here are the TOP TEN Pharma companies that are presently useing social media to reach out to larger audiences.

3 comments

GM's Next Generation 6-Speed Automatic Transmission Gets Another Boost in Fuel Economy

by George Delozier

About a year ago, General Motors introduced their 6T40 6-speed automatic transmission. It was built for small and mid-sized car market and promised to boost fuel economy by 5%. Since then the engineers at GM have been working on ways to improve upon the already solid gearbox, the results of which have yielded another 5% boost in overall economy.

1 comment

Chew On This: Aircraft That Biomimic The Architecture Of A Tooth

by T Goodman

Looking for an inspiration to build more crash resistant aircraft, mechanical engineers are looking at the architecture of the tooth.

1 comment

Call For Inventors! Amazon Wants Green Inventions NOW!

by Myra Per-Lee

Amazon Green is a new category on Amazon.com where all the eco-friendly products that Amazon sells can be located; it's a handy way to find things. If you would like to find your thing -- your time, money, or energy saving invention -- on Amazon Green, then here's your big chance to score big!

1 comment

Fall Office Fashions: Eco-Friendly Designs By Feral Childe

by Fashion Finds

Office wear doesn't need to be boring, most companies are embracing contemporary trends that are still conservative enough for the workplace. Well, that is unless you're my former employer who believed in the man’s style blazers andpantyhose in the non-air conditioned office in summer; completely limiting by ability of introducing anything alternative into the office. Designer Feral Childe certainly doesn’t follow the same beliefs, since not only have they introduced a new line of office appropriate wear that’s verging on contemporary, it’s also eco-friendly.

Add new comment

New 5-Stroke Engine to Boost Efficiency and Reduce Emissions

by George Delozier

Our four stroke engines have been around for a very long time and while many small changes have been made to them over those many years, the basic principal of operation has remained the same. Now, a new engine design that uses an additional stroke may be taking over the number 1 position when it comes to small powerplants.

Add new comment

GM Rates Volt at 230 mpg: Outrageous Claim or Realistic Number?

by George Delozier

Earlier this month, GM released information that the upcoming Chevy Volt would be able to see as high as 230 miles per gallon of fuel. Ever more impressive is that the EPA is backing this claim…for now anyway. But the real question is: How did we reach this number to begin with?

8 comments

Wear Nature Smack In The Face, Especially If You’re an Ugly Bastard

by Gloria Campos

In the city tall buildings, busy streets, unpleasant sounds and unpleasant smells can make living or working in urban life unbearable. What if you could carry a piece of nature with you all day? Would wearing a living accessory make a difference?

Add new comment

When Recycling Goes Too Far: The 'Bright Side Of Death' Computer Mouse

by Must Love Gadgets

I love art and I love gadgets, but this one... I don't know. The gadget in question is a computer mouse made from ah... uh... a dead...

2 comments

Ford's New Vehicle-to-Grid System to Reduce Stress On Local Power Grid...Offers Hope for Plug-In Vehicles

by George Delozier

One of the most compelling arguments against all Plug-In Electric Vehicles is the local grids ability to handle to extra load. With only a few, there shouldn’t be a problem, but as more people begin to transition to plug in type vehicles, the demand for power will sky rocket with no real way to supplement it. To combat this problem, Ford has developed a system that will actually talk to the local grid while plugged in.

2 comments

Kinkiest Recycling Program Ever Makes Sex-Happy Eco-Conscious Adults Happier

by Gloria Campos

Dreamscapes has made recycling a little sexier, in a way that was long overdue. How? Dreamscapes is greening up the sex toy industry one toy at a time, not in a moldy or gangrene kind of way. Dreamscapes created a sex toy-recycling program.

5 comments

Pocono Raceway Installing Massive Solar Array to Add some Green to Racing

by George Delozier

NASCAR has been slowly but surely finding ways to give a little back to the environment, with the most recent announcement being to plant at least 20 acres of trees per racetrack every year. The Pocono Raceway has decided to take this kind of thinking a step farther and install a 25 acre solar array that will eliminate the need for outside power.

Nissan Unveils All Electric Leaf Concept…Says EVs Could Account for 10% of Market by 2020

by George Delozier

Keeping their hybrid development a secret has not been one of Nissan’s priorities throughout the past year. Realistically, they have been using this opportunity to build up the suspense for the revealing of their hybrid concept. The culmination of which has finally been realized with the unveiling of the Nissan Leaf.

1 comment

Mazda Designs Even Lighter MX5....Plans to Unveil at Frankfurt

by George Delozier

Few people who have driven the Mazda MX-5 have had complaints about handling. For 20 years, the same formula of lightweight components combined with sporty suspension has given the MX-5 superior handling even when compared to sports cars costing 2 or 3 times more. In honor of the MX-5’s 20th year dominating the corners, Mazda has designed a new concept they plan on unveiling at Frankfurt.

Wearable Solar Powered Cell Phone

by Gloria Campos

I have always said the best way to keep from loosing your cell phone is to wear it, like an accessory. Apparently I'm not the only one that thinks this. Seungkyun Woo & Junyi Heo have come up with a concept that converts a cellphone into a bracelet called Leaf.

Studio Verissimo Recycles Plastic Spoons into Furniture

by Sarah O

On the quixotic quest towards eco-friendly living, Studio Verissimo have constructed 'Spoon Collection '09', a series of tables and a hanging lampshade from red plastic disposable spoons.

Cat LED Flashlight Runs Green, Shines White

by Steve Levenstein

The Cat LED Flashlight is either exceptionally cute or irritatingly freaky - maybe a little of both. At least it's eco-friendly thanks to hand-cranked power generation that negates the need for batteries.

Lamborghini Confirms Hybrid Development…Promises to Carry-On Companies Heritage

by George Delozier

Rumors about a Lamborghini built hybrid have been making their rounds for a while now, with very few words coming from Sant'Agata about it. Now, Stephan Winkelmann, Lamborghini CEO, has confirmed that a hybrid is in fact in the works.

Bio-Accessories: Seriously Freaky Fashion Where Nature Meets Fashion Design

by Fashion Finds

If you live in a big, urban city, you might have a strong focus on fashion, but don't you also find that you miss the quieter life, sights, sounds and accessories included? Well, now designers have created a unique line of fashion accessories that make a bold fashion statement, and also help you reconnect with nature.

2 comments

Portable Bathroom Noisemaker Soothes The Shy, Saves The Earth

by Steve Levenstein

Toilet shame - it's a not-so-silent killer of confidence for Japanese women. The common way of coping has been to repeatedly flush but that wastes millions of gallons of water every year. Now thanks to the Eco-Otome, shy ladies can create the sound of a flush without wasting a drop of water.