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Environment

Top 10 Most Creative Anti-Smoking Ad Campaigns


It appears that some of the most creative and inventive advertising is coming from nonprofits these days.

This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.

How would you urge people to stop smoking?

Here's my picks for some of the most interesting and effective: read more »

Teens Invent Green Electric Motorcycle


Two teenagers from Ontario have built an electric vehicle modeled after a motorcycle, but with one major difference: there's no hand steering controls. Instead, the rider leans in the direction of desired motion, like a Segway, but with the coolness of a sports bike.

 

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Clean Magnesium Energy Cycle Hints at Fossil Fuel Freedom


An experiment being performed at the Hokkaido Toyako G8 summit in Chitose, Japan, aims to prove that the revolutionary Magnesium Energy Cycle could one day free society from dependence on fossil fuels and provide virtually unlimited cheap, clean, renewable energy!
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Trippin’ The Green Fantastic Casting Calls


Invented anything “green” lately? Good! How about showing the rest of us what your eco-creation can do on Trippin’ The Green Fantastic. Trippin the Green Fantastic is a new environmental TV series coming to the Science Channel in the late fall. The show is a team effort between the Science Channel and Peace Point Entertainment Group. The goal: to find inventors who have made life a little greener with their eco-inventions. read more »

Twisting Skyscraper Uses Wind to Power Itself


Dynamic architecture 1Dynamic architecture 1

 

 

 

 

 

 

 

 

 

 

Some have called the idea outlandish. A better word seems to be insane. And yet, Dynamic Architecture, a company in Dubai in the United Arab Emirates, is marching ahead with their plans for a skyscraper powered by wind turbines. read more »

The IDEA 2007 Best Designs For Boomers, Seniors, And Disabled Persons


One Touch™ Can OpenerOne Touch™ Can Opener This year's International Design Excellent Awards (IDEA), published in the July 20, 2007 edition of Business Week, have been awarded to 81 product designs. Some of the top awardees were clearly designed with boomers, seniors, and disabled persons in mind. The One-Touch™ Can Opener was originally designed for seniors, but this Gold Medal winner from Hong Kong is in demand by all age groups. Tell you why.... Press the shiny green button and this gizmo walks around the can by itself!
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Cedarville University Wins Solar Splash 2007!


When I first read about the solar energy boat race, Solar Splash, I was immediately intrigued. Though I don't like open waters; therefore, will not get on a boat, the combination of solar energy and cleaner transportation in competition has had me tempted to face my fears and give these solar powered boats a try. I think it's an innovative idea with wonderful educational opportunities and a great start to the building and using of non-polluting, fuel-free vehicles (land, water and air) of the future. read more »

Water Filter Brings Health to Millions


 

 

 

 

 

 

 

There are some inventions that help improve the lives of some people, and then there are the inventions-sometimes the simplest kind-that revolutionize the lives of billions of people. Abul Hussam's water filter, for instance, is providing clean water for entire countries of people suffering from arsenic poisoning, a toxic chemical in dirty water.

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Turn on the Lights With your Sweat


A California Fitness Center in Hong Kong, a subsidiary of 24 Hour Fitness Worldwide, is using manpower to generate electricity in its gym. In other words, energy burned off by exercisers is diverted and converted to power lighting fixtures, while excess energy is stored in a battery. The program is called Powered By You. read more »

Suspicions Surround Water-Fueled Car and The Death of its Inventor


 

 

 

 

 

A man from Columbus, Ohio spent more than 20 years tinkering with an idea scorned by professionals: a car that uses water for fuel. After making progress, and declining billion-dollar offers for giving up, the eccentric inventor died after a celebratory sip of cranberry juice with two investors who haven't been heard from since. Here's his story... read more »

5 Innovative Ways To Light Up Your Garden


It is getting easier, cheaper (sort of) and more interesting to buy solar powered lights lately. They are in every gardening catalog, on every gardening website, and slowly popping up around homes. As Amazon.com rapidly turns green you can even find them here. Here is a quick list of solar lights that will help bring your electric bill down and light up your home in very colorful and interesting ways. read more »

Tide iPod Sweepstakes - Inventive Marketing


 

 

 

 

 

A recent promotion by Tide used vintage style promotional t-shirts and a completely customized iPod nano to drive their Loads of Hope program to benefit New Orleans. read more »

Waterproof 12V Solar Panel Review


I love solar energy, because it frees us from high electric bills and because it allows us to use the sun to power our electronics. If you want to learn about solar power the Waterproof 12V Solar Panel from Scientifics is a smart simple way to introduce you and your family to the power of the sun. It is light weight and 3 1/2 X 3 X ¾ inches in size. It is also encapsulated in a strong clear plastic shell which makes it durable, sturdy, waterproof and corrosion proof for outdoor use. In other words it can take the heat and a beating. read more »

Japan's N700 Bullet Train: Same Speed, Less Energy


N700 Shinkansen Bullet TrainN700 Shinkansen Bullet Train
Japan's new N700 model Bullet Train is a kinder, gentler choo-choo... kinder on the environment and gentler on its passengers.
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Is there a Guerilla Gardener in You?


I'd like to say that there is a Guerilla Gardener in me just waiting to come out. Ask my husband and he would probably tell you that I can envision a garden growing just about anywhere in my city. I'm always pointing and saying things like, "Why not plant a tree here, or flowers there?" I imagine turning abandoned buildings into greenhouses, parking-lot grass medians into botanical delights, and highway medians into evergreen forests. read more »

Top Ten Ways Japanese Live Small



Leave it to the Japanese, the same folks who invented** the transistor radio, to come up with a multitude of ways to miniaturize their lives and save valuable space. "Livin' Large"? Not here, buster!
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Marketing for a Cause - Inventive Marketing


Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »

Solar-Powered Water Heater Made of Beer Bottles


 

 

 

 

 

 

Who needs photovoltaic cells when you have 66 beer bottles to capture the sun's rays? Ma Yanjun, a farmer from China, designed this simple technology, which works surprisingly well. read more »

Cell Phone Recycling Drop-Boxes a Golden Opportunity


There's gold in them thar cells! Japanese telecom giant NTT recovered 320 pounds of pure gold from junked cell phones in 2005 and hopes that making recycling easier will increase the glittering haul. read more »

Microwave Turns Plastic Into Oil


This new recycling machine has negligible fuel costs, zero emissions, and can recover extra metal for profit. Fighting global warming has never sounded so easy. read more »