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Environment

Tide iPod Sweepstakes - Inventive Marketing


 

 

 

 

 

A recent promotion by Tide used vintage style promotional t-shirts and a completely customized iPod nano to drive their Loads of Hope program to benefit New Orleans. read more »

Waterproof 12V Solar Panel Review


I love solar energy, because it frees us from high electric bills and because it allows us to use the sun to power our electronics. If you want to learn about solar power the Waterproof 12V Solar Panel from Scientifics is a smart simple way to introduce you and your family to the power of the sun. It is light weight and 3 1/2 X 3 X ¾ inches in size. It is also encapsulated in a strong clear plastic shell which makes it durable, sturdy, waterproof and corrosion proof for outdoor use. In other words it can take the heat and a beating. read more »

Japan's N700 Bullet Train: Same Speed, Less Energy


N700 Shinkansen Bullet TrainN700 Shinkansen Bullet Train
Japan's new N700 model Bullet Train is a kinder, gentler choo-choo... kinder on the environment and gentler on its passengers.
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Is there a Guerilla Gardener in You?


I'd like to say that there is a Guerilla Gardener in me just waiting to come out. Ask my husband and he would probably tell you that I can envision a garden growing just about anywhere in my city. I'm always pointing and saying things like, "Why not plant a tree here, or flowers there?" I imagine turning abandoned buildings into greenhouses, parking-lot grass medians into botanical delights, and highway medians into evergreen forests. read more »

Top Ten Ways Japanese Live Small



Leave it to the Japanese, the same folks who invented** the transistor radio, to come up with a multitude of ways to miniaturize their lives and save valuable space. "Livin' Large"? Not here, buster!
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Marketing for a Cause - Inventive Marketing


Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »

Solar-Powered Water Heater Made of Beer Bottles


 

 

 

 

 

 

Who needs photovoltaic cells when you have 66 beer bottles to capture the sun's rays? Ma Yanjun, a farmer from China, designed this simple technology, which works surprisingly well. read more »

Cell Phone Recycling Drop-Boxes a Golden Opportunity


There's gold in them thar cells! Japanese telecom giant NTT recovered 320 pounds of pure gold from junked cell phones in 2005 and hopes that making recycling easier will increase the glittering haul. read more »

Microwave Turns Plastic Into Oil


This new recycling machine has negligible fuel costs, zero emissions, and can recover extra metal for profit. Fighting global warming has never sounded so easy. read more »

Save The Forests with Coffee


Considering that almost everyone I know is an avid coffee drinker, my distaste for coffee sometimes makes me feel like an outsider. But alas there is hope for me. Finally, a firelog called the Java-Log, allows me a way to enjoy the warmth of coffee with others without sacrificing my comfort in the process. read more »

Three In One: Stove, Refrigerator, and Generator


This quaint-looking device could bring some "essential" ammenities to millions in the world's poorest countries with its cutting-edge technology. read more »

Solar Garden Light: Product Review


It was nice to finally have a chance to try out a solar garden light. I had considering purchasing one when Scientifics sent me one to review. I was impressed by the simplicity of this Solar Garden Light. There really is no wiring or assembly required. All I needed to do to make it work was take it out of the box, push a button to turn it on and then set it in the sun in my garden. read more »

Plantable Packaging From Cargo


Evangeline Lily mentioned it on Jimmy Kimmel. That's where I heard about it first, and though I initially tuned in to see what Lost secrets she would reveal, which she didn't, I don't regret tuning in or else I would not have learned about this environmentally friendly lipstick. Well, I wouldn't have learned about it as early.
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Anti-Smoking Mat Direct Mail Campaign - Inventive Marketing


As we all know, quitting smoking is hard because nicotine is so addictive. Along with this, we have also learned that anti-smoking advertising campaigns can be very difficult to ignore because of the vast creativity. Take for example, this direct mail piece. read more »

Inventor Creates Way to Build Houses with Pollution


Henry LiuHenry LiuA 70-year-old retired civil engineer has built a new kind of brick-stronger, cheaper, cleaner-out of a waste byproduct of coal plants called "fly ash." Henry Liu, the inventor, will be selling the bricks to manufacturers next year, so environmentalists will have a clean option to brick buildings. read more »

Hydrogen-fueled Cars Enhanced with 13 Lucky Enzymes


Thirteen enzymes have been discovered-found in as diverse objects as plants, rabbits, bacteria, and yeast-which, when mixed together, could solve three major challenges on the road to a hydrogen economy. Ultimately, the chemistry experiment could enable a car to run for 300 miles for as little as $8. read more »

Go Green and Make Some Green...Dollars


Preserving the environment may have never been so lucrative. Global electronics distribution company, Premier Farnell Plc., created its first environmentally friendly competition. They are challenging electronics engineers, students, and hobbyists to roll up their sleeves and design an invention or innovation that will help the environment. read more »

Another Giant “Green” Sock Monkey?


Imagine a giant sock monkey. Rockford city did and they named him Nelson. He is 5'8" tall without his hat; 6'2" with his hat and 7'2" including his tail. Nelson, named after John Nelson (the man patented the first sock knitting machines in 1869, 1876 and 1879) is made out of 44 Rockford Red Heeled socks. He is the original giant sock monkey and you can visit him at the Midway Village and Museum Center.

Now take a few more minutes and then imagine another giant sock monkey, but this time imagine an anatomically correct sock monkey. Having a little trouble? read more »

Mr. Hoyos Lives A La Lata


At first glance you may think this chair is just another chair made from recycled parts, but if you look deeper you may find something more. At first glance you may be appalled when you see that the chairs environmental design consists of non-earth friendly twisty ties. Or, if you look deeper, have an open mind and patience, you may find in it instead potential, potential to have a great social and environmental impact on the world.

Carlos Alberto Montana Hoyos, a designer, who studied in Japan in Kobe Design University, knows his chair isn't perfect, but he's working on it. read more »

Crank It Up With The SOS Emergency Cell Phone Charger!


The SOS Emergency Cell Phone Charger is a low-tech solution for high-tech cell phones whose batteries run out of power in emergency situations. read more »