Company Branding
Ever wonder how companies come up with their names?
FortyMedia.com, a business blog lists a collection of well-known company names from Wikipedia and their origins. Recognizing the importance of branding, its interesting how what was the inspiration for a company's name:
Here's a few of my favorites:
7-Eleven: this chain of convenience stores started in 1927 as U-Tote’m (so called because customers “toted” away their purchases). In 1946, U-Tote’m became 7-Eleven to reflect the stores’ new, extended hours: 7am until 11pm, seven days a week.
Apple: for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. read more »