FOR INVENTORS ONLY
Press releases are more formulaic than the modern romance novel... and that's a good thing for those of us who want to keep press writing simple. I'll show you the formula and suggest a few tips to increase your chances of getting your releases published. Oh, did I mention that you should be writing your own press releases? (see 10 Marketing Tips For Inventors And Entrepreneurs )
A 117-year-old silver spoon, innovative at the time, inspired me to write a short press release as an example for you. Can you guess why this spoon is innovative in both concept and manufacturing process? read more »
Welcome back for Episode 3 of ABC's second season of American Inventor! We are right in the thick of the preliminary rounds, seeing some great--and not so great--inventions out there. Last week we got our San Francisco and L.A. winners (Greg Chavez and Ricky DeRennaux), and this week we continue with open calls in Chicago and New York. I'm hoping to see some good stuff tonight from the Northern crowd--a healthy mix of cool and crazy. So let's get started... read more »
Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.
Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »
Just wanted to remind our readers that Episode 3 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, June 20, 2007) at 9 pm est and 8 pm central time. read more »
Watching the first episode of the second season of American Inventor this week made me wonder what ever happened to season one's winner of American Inventor? I bet a lot of people are asking the same question.
The grand finale of Season One of the American Inventor show aired on May 19, 2006 and Janusz Liberkowski won the title American Inventor. Janusz is the inventor of the Anecia Survival Capsule (a safer car-seat). read more »
Just wanted to remind our readers that Episode 2 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, June 12, 2007) at 9 pm est and 8 pm central time.
Remember to join us as Seth Plattner gives you his unique perspective on the show on his live blog event and episode recap every Wednesday during the whole season of American Inventor here at InventorSpot.com at 9 pm eastern standard time.
See you there. read more »
Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.
While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »
The International Exhibition of Inventions for 2007, held in Geneva from April 18 -22nd. It featured over 1000 inventions from around the world and almost 70,000 visitors from 5 continents. Unfortunately, the InventorSpot.com team could not be there to cover the event. Fortunately, we did make arrangements for our Guest Blogger Peter to write about the event for us.
Why the delay in writing about an event that happened in April? Well, it ended up that our Guest Blogger, Peter was a Gold Medal Winner at the Geneva Invention Show.
Here's his truly unique insider's views on the show: read more »
Welcome all to my first live progressive blog for ABC's reality show American Inventor. We here at Inventor Spot are glad to see last year's fans back, and hopefully we'll get some fresh viewers as well. read more »
Starting with the first episode of American Inventor, I will be doing a live blog along with the show, providing my commentary and observations of this years competitors and their respective inventions. read more »
Hi All: read more »Well, it's here. Season Two of the American Inventor reality television show is starting tomorrow night, Wednesday, June 6, 2007 at 9 pm Eastern (and 8 pm Central time) on ABC. And just like last year, we're going to provide the best, most in depth coverage, provide a forum for commentary, and host live blogs about the show.
When is a patent pointless or just dowright silly?
Our Guest Blogger, Jennifer Lane, has lived in an array of places, from a monastery in the Himalayas to the "Entertainment Capital of the World." She currently works as an attorney in Las Vegas, Nevada. She wanted to share the fun side of patents with the readers of InventorSpot.com.
Here's her article: read more »
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Our Guest Blogger, Ashton Udall, is a partner at Global Sourcing Specialists. Ashton recently interviewed Barbara Carey for his blog product-global.com. Barbara has written articles for us as a Guest Blogger for us in the past. She is the inventor of Hairgami® and dittieTM feminine protection brand, as well as over 100 other products. He wanted to share the interview with the readers of InventorSpot.com.
Here's Part III of his 3 part interview.: read more »