Where Company Names Come From

Company BrandingCompany Branding

Ever wonder how companies come up with their names?, a business blog lists a collection of well-known company names from Wikipedia and their origins. Recognizing the importance of branding, its interesting how what was the inspiration for a company's name:

Here's a few of my favorites:


7-Eleven: this chain of convenience stores started in 1927 as U-Tote’m (so called because customers “toted” away their purchases). In 1946, U-Tote’m became 7-Eleven to reflect the stores’ new, extended hours: 7am until 11pm, seven days a week.

Apple: for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. read more »

An Average Inventor's Experiences at American Inventor Auditions for Season 2 (2007)

Are your curious about what the auditions for American Inventor reality television show are really like?

An Average Inventor posted the following in the forums discussing the Chicago auditions for American Inventor. The discussion thread for our forums on the auditions are at

I thought is was a particularly good post and wanted to share it witth those interested in reading about the inner workings of a reality television show in general and the American Inventor television show in particular.

Here's An Average Inventor's posting from this forum discussion:

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American Inventor 2007 - Season Two Audition Details for Orlando Have Changed

American Inventor Auditions for Orland have changed!

The Orlando event will not be taking place on April 10th and will no longer be
held at the Contemporary Resort. read more »

What's Happened to the Inventors from American Inventor - Season One?

Curious about what's happened to your favorite inventors and inventions from Season One of American Inventor?

Well, we have lots of information but we didn't know for sure what we could share with you and what we couldn't since much of it was unconfirmed or confidential.

So we thought it would be a good idea to create a post where folks from Season One can report on what has been going on for them. read more »

Protecting Your Ideas - Why and How Should Strategies Differ

Want to know what your protection strategy for your idea or invention should be?

Our Guest Blogger, Melvin J. DeGeeter, Ph.D., is the publisher and author of a book titled "Technology Commercialization Manual. Strategy, Tactics and Economics for Business Success." Dr. DeGeeter spent over 16 years in R&D with The Upjohn Company and Monsanto followed by another 16 years at Texas A&M, Indiana University and the University of IL where he was responsible for technology commercialization. He was the founder and owner of Med-Launch Inc., a company focused on asset development and deployment until he retired in 2006. More information about him and about protecting your intellectual property is available at . Dr. DeGeeter wanted to share his asset protection tips with the readers of

Here's his article:

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What I Learned From...300

(c) Warner Bros.(c) Warner Bros.THIS IS SPARTA! If those three words haven't echoed through your family room over the last few weeks, you haven't been watching much TV. "300" is tops at the box office, with the highest March opening for a film ever. And while the movie itself, with its hyper-stylized violence and groteque baddies, may not be your cup of tea, within the movie is a message about being true to your vision and values, and not letting those be corrupted, no matter how great the important lesson for small business owners and entrepreneurs looking for their big break. So strap on that leather loincloth and grab your shield. In this latest installment of "What I Learned From..." we're going to Thermopylae. read more »

New Judges and Host for American Inventor Season Two ( 2007) Announced

According to the Associated Press , George Foreman will be a Judge on `American Inventor'. The "boxing great, ordained minister and grilling guru George Foreman just added another job to his resume: reality-TV judge. "

Foreman will be joined by former NBA executive Pat Croce, British businessman Peter Jones and undergarments entrepreneur Sara Blakely, creator of Spanx. The show's new host is Nick Smith. read more »

Pat Croce Announced as Judge on American Inventor Television Show 2007

According to the Philadephia Inquirer, Pat Croce is going prime-time as a Judge on American Inventor.

The newspaper states "The Villanova entrepreneur has been signed as one of four judges for the next season of ABC's American Inventor, according to a rep of FremantleMedia North America, which also produces American Idol." read more »

American Inventor Show 2 for 2007 - Audition Info Changed

*The Los Angeles, Orlando, and Houston audition dates have changed.
*See city venues for location updates.

The auditions are scheduled to take place starting March 2007, in the following cities listed below:

Los Angeles Convention Center
1201 S. Figueroa St. Los Angeles, CA – 90015 read more »

TIPS For The TEAS Plus Trademark Application!

Yes, I know, "There's no such thing as the perfect trademark search." That's the favorite caveat of every searcher and trademark attorney (just in case they flub-up). But you and/or your professional search team have done the most thorough trademark search you could do... The time has come. File that trademark application!

I hope that the actual filing will not be anticlimactic for you, because the Trademark Office has made applying so easy with the new TEAS Plus application.

Still, I have a few tips to make it even smoother.... read more »

American Inventor 2 - Audition Update for 2007

The auditions for American Inventor are scheduled to take place starting March 2007, in the following cities listed below:

Los Angeles Convention Center
1201 S. Figueroa St. Los Angeles, CA – 90015
PARKING: Los Angeles Convention Center (See above address) - Cost: $12 per day.

More.. read more »

Los Angeles Audition Location for American Inventor Announced - Season Two 2007


Los Angeles Convention Center
1201 South Figueroa Street
Los Angeles, CA 90015 read more »

American Inventor Television Show airs JUNE 6, 2007 at 9:00 pm

"Next Best Thing," from Peter Engel Prods. and New Wave Entertainment, will settle into its normal one-hour slot at 8 p.m. the following week, June 6.

That leads into the return of the reality contest "American Inventor," from FremantleMedia North America and Simon Cowell at 9.

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If You Think A Trademark Search Is Easy, You're Not Doing It Right!

The innocents do a Google or Yahoo search for their trademarks. Then they visit the United States Patent and Trademark Office, enter their favorite trademark in the blank box and no results are returned. Hurrah! Voila! This clever, creative, boss, rad, cool, hot trademark is all mine!


Little do they know... read more »

Need Great Market Research on the Cheap?

Need a better way to do market research?

Patrick Misterovich, our Guest Blogger, is a stay-at-home dad to three young boys and spare-time entrepreneur. He created the PEZ MP3 Player and
helped create the Helmet MP3 Player. His one-man company is Lincoln West
, LLC. He wanted to share some helpful tips with the inventors and entreprenuers at

Here's his article
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How do you know your great idea is really great? read more »