$25 Million To Green the Earth

If you haven't heard about the Virgin Earth Challenge
yet, announced two weeks ago (2/9/07), by Sir Richard Branson, now's your chance to get in on the action, find a way to save the world and win millions in the process.

The challenge: to come up with a way of removing one billion metric tons of lethal carbon dioxide from the earth's atmosphere every year for 10 years without further harming the earth. The winner (individual or group) will make history, earn $25 million and have the pure satisfaction of making the world greener place to live. read more »

Reverse Product Placement : IdeaWatch 2.0:

Any marketer can get a product placement into a movie, TV show, or video game. But if you're really clever, you'll do just the opposite...find ways to turn fictional products into real ones. In this post we look at the new product development strategy called "reverse placement".
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Everyday Edisons is Auditioning Inventors in San Diego

As a update to our article "Calling All Inventors:Everyday Edisons is Looking for Inventors for Its Show", we wanted to remind inventors that Everyday Edisons®, auditions are being held in San Diego, California this Saturday, February 24th, 2007. read more »

10 Top Tips For Branding Your Invention

I wanted to name my massage tools "Knuckles" because they are based on shiatsu massage, often accomplished with the knuckles of a massage practitioner's hands. But the word "knuckles" looked funny to me. When I transcribed "knuckles" more phonetically, the brand perked up! "Nukkles" said "fun," and "feel good," and it was zippy, and yes, it said the product feels like knuckles! read more »

Here are 10 tips to help you reach the perfect brand name for your new invention!

Inventor Partnerships Can Be Made In Heaven (Sometimes)

Inventors need partners highly skilled in their fields, but flexible in their approach. Good listeners. Adventurers. Partners who create a plan for the product, not squeeze a product into a plan.
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Mothers of Invention Contest for Good Morning America

Good Morning America Weekend" kicked off its third annual Mothers of Invention Challenge today, in partnership with Mom Inventors, Inc.

Here are the details: read more »

Henkel is Looking for Household Innovation Ideas

Do you have a granted patent or a published patent application, or a registered and published utility model or design? - If you can answer "yes" to any of these questions, you are eligible to participate in the Henkel Innovation Trophy.

Henkel´s well-known brands are found in homes, retailers, and industry across North America. They include Dial® soap, Purex® laundry detergent, Renuzit® air fresheners, Soft Scrub® household cleanser, LA LOOKS®, Dep®, and got2bTM hair care products, Duck® brand duct tape, Loctite® adhesives, and LePage® adhesives. read more »

Oprah Has A Big Idea: She's Looking for Inventors

Want to be on Oraph and on QVC with your invention?

Oprah is on the search for the next Big Idea. Here's your chance to become a QVC success story. read more »

Licensing Your Invention: The Good, The Bad, and The Incredibly Bad

For some of us, it's really hard to take the invention reigns into our own hands; we tend to feel so beholden to a company that's interested in our product. But licensing is a business, and you have to behave like a business person in order to protect your interests. If a company is offended by you requesting the information you need, consider yourself saved from a bad or incredibly bad licensee!
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Staples Announces Invention Quest Semi-Finalists...Sort Of

Staples Invention QuestStaples Invention QuestStaples has notified the semifinalists of the 2007 Invention Quest...sort of. In a clear attempt to generate more publicity for the 07 event, they have included this year a round of semi-semi-finalists, or "nominees" who get their names in local papers, but not much else. In this post, Tim Whitney leans on his experience as 2005 Invention Quest finalist to discuss why this may not be a good thing. Read on for the rest of the scoop on the 07 Invention Quest.
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Ten Things to Know About Pitching to American Inventor

This Sunday, on the LifeTime Television show Health Corner hosted by Leeza Gibbons, Jodi Pliszka, inventor of Headline-It and one of the top twelve finalist on the American Inventor television show, will be featured at 9:30 a.m. / 8:30 a.m. central. Please make sure to catch the show if you can.

Jodi Pliszka is our special Guest Blogger today. In anticipation of the upcoming auditions for Season Two of American Inventor, she had some helpful advice for inventors interested in auditioning.

Here's her article: read more »

Auditions for American Inventor Start March 2007

According to the official American Inventor Television Show website, the Auditions for American Inventor are scheduled to take place starting March 2007, in the following cities:





These auditions venues are going to be confirmed at a later date so please check back here at to get the latest information. More...

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How Do Inventors Go To Market? (Part 5) Become An Entrepreneur!

It's hard work being an inventor!It's hard work being an inventor!Patent, schmatent. You don't need one right now. You want to just get your idea to market! Ok. I am finally turning my attention to the entrepreneurs among you. I warn you I'm not letting you totally off the patent hook, but I sympathize with your impatience. Actually, my most successful products, those in the Nukkles® line, were marketed while I was in the patent process, and I used the money from their sales to pay for the patent! But whether you eventually decide to go for a patent or not, if you're serious about getting your product on the market, you will have to put on the entrenpreneur's cap sooner, I advise, rather than later. So, let's get started!
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How Do Inventors Go To Market? (Part 4) From Patentability Opinion To Patent Application

 After you have reviewed, assimilated, and discussed the results of your patentability opinion with your patent attorney, you will have enough information about your idea to make some informed decisions about the direction of your invention.

 Having that information gives you a real sense of accomplishment and power. From this point until your product is selling, you get to feel power and accomplishment... ah... not that many times. So enjoy it!

 Here's a glimpse into what to expect from the full patent process, as well as ways you can use the patent work you've already done to get more marketing information... also crucial to your decision to go for the full patent.

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Invent -a -Toy World Games

Will the next best toy inventor be your kid?

Enter your child's Toy or Game into the 2007 Invent-A-Toy World Games. The contest is now until April 6, 2007.

ByKidsforKids is looking for ‘Toys’ or ‘Games’ inventions in these categories: read more »