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FOR INVENTORS ONLY

Reverse Product Placement : IdeaWatch 2.0:


Any marketer can get a product placement into a movie, TV show, or video game. But if you're really clever, you'll do just the opposite...find ways to turn fictional products into real ones. In this post we look at the new product development strategy called "reverse placement".
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Everyday Edisons is Auditioning Inventors in San Diego


As a update to our article "Calling All Inventors:Everyday Edisons is Looking for Inventors for Its Show", we wanted to remind inventors that Everyday Edisons®, auditions are being held in San Diego, California this Saturday, February 24th, 2007. read more »

10 Top Tips For Branding Your Invention


I wanted to name my massage tools "Knuckles" because they are based on shiatsu massage, often accomplished with the knuckles of a massage practitioner's hands. But the word "knuckles" looked funny to me. When I transcribed "knuckles" more phonetically, the brand perked up! "Nukkles" said "fun," and "feel good," and it was zippy, and yes, it said the product feels like knuckles! read more »

Here are 10 tips to help you reach the perfect brand name for your new invention!

Site News - February 19, 2007


Hi All:

We have a wonderful new addition to our writing team, Aditi Simlai Tiwari.

Aditi was a full time journalist prior to quitting and becoming a full time home maker. She loves life and believes in living it to the fullest. After a long hiatus, she felt the desire to get back to work and direct her creative energies to new projects. Back at her work desk, she is now busy writing and editing. She will be contributing to AmericanInventorSpot.com as the Lifestyle Writer. read more »

Inventor Partnerships Can Be Made In Heaven (Sometimes)


Inventors need partners highly skilled in their fields, but flexible in their approach. Good listeners. Adventurers. Partners who create a plan for the product, not squeeze a product into a plan.
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Mothers of Invention Contest for Good Morning America


Good Morning America Weekend" kicked off its third annual Mothers of Invention Challenge today, in partnership with Mom Inventors, Inc.

Here are the details: read more »

Henkel is Looking for Household Innovation Ideas


Do you have a granted patent or a published patent application, or a registered and published utility model or design? - If you can answer "yes" to any of these questions, you are eligible to participate in the Henkel Innovation Trophy.

Henkel´s well-known brands are found in homes, retailers, and industry across North America. They include Dial® soap, Purex® laundry detergent, Renuzit® air fresheners, Soft Scrub® household cleanser, LA LOOKS®, Dep®, and got2bTM hair care products, Duck® brand duct tape, Loctite® adhesives, and LePage® adhesives. read more »

Oprah Has A Big Idea: She's Looking for Inventors


Want to be on Oraph and on QVC with your invention?

Oprah is on the search for the next Big Idea. Here's your chance to become a QVC success story. read more »

Licensing Your Invention: The Good, The Bad, and The Incredibly Bad


For some of us, it's really hard to take the invention reigns into our own hands; we tend to feel so beholden to a company that's interested in our product. But licensing is a business, and you have to behave like a business person in order to protect your interests. If a company is offended by you requesting the information you need, consider yourself saved from a bad or incredibly bad licensee!
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Staples Announces Invention Quest Semi-Finalists...Sort Of


Staples Invention QuestStaples Invention QuestStaples has notified the semifinalists of the 2007 Invention Quest...sort of. In a clear attempt to generate more publicity for the 07 event, they have included this year a round of semi-semi-finalists, or "nominees" who get their names in local papers, but not much else. In this post, Tim Whitney leans on his experience as 2005 Invention Quest finalist to discuss why this may not be a good thing. Read on for the rest of the scoop on the 07 Invention Quest.
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Sign Ups for American Inventor Now Open


American Inventor provides an update to inventors interested in auditioning which says :

Thank You for Your Interest in American Inventor!!!

We would like to inform you that our website has been updated (please go to www.americaninventor.tv). read more »

Site News


Hi All:

We're pleased to announce the arrival of two new Featured Bloggers to our site:

The first is Mia Levine. Mia spent the last ten years in the high tech industry, but recently left the frenzy of the corporate world and traded it for the chaotic, yet gratifying world of raising, taming, and nurturing her two girls.  She’ll focus on innovative inventions for kids and parents. read more »

The second is Boomer Babe. Boomer Babe will be writing about cool new products for the gracefully aging boomer and the saucy senior. She has prepared editions of Handicapping Conditions and Related Services and Technology for the Handicapped for the U.S.Department of Education and various handbooks on disabling conditions for the National Institutes of Health. More...

Ten Things to Know About Pitching to American Inventor


This Sunday, on the LifeTime Television show Health Corner hosted by Leeza Gibbons, Jodi Pliszka, inventor of Headline-It and one of the top twelve finalist on the American Inventor television show, will be featured at 9:30 a.m. / 8:30 a.m. central. Please make sure to catch the show if you can.

Jodi Pliszka is our special Guest Blogger today. In anticipation of the upcoming auditions for Season Two of American Inventor, she had some helpful advice for inventors interested in auditioning.

Here's her article: read more »

Auditions for American Inventor Start March 2007


According to the official American Inventor Television Show website, the Auditions for American Inventor are scheduled to take place starting March 2007, in the following cities:

LOS ANGELES
SAN FRANCISCO

CHICAGO

NEW YORK

ORLANDO
HOUSTON

These auditions venues are going to be confirmed at a later date so please check back here at AmericanInventorSpot.com to get the latest information. More...

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How Do Inventors Go To Market? (Part 5) Become An Entrepreneur!


It's hard work being an inventor!It's hard work being an inventor!Patent, schmatent. You don't need one right now. You want to just get your idea to market! Ok. I am finally turning my attention to the entrepreneurs among you. I warn you I'm not letting you totally off the patent hook, but I sympathize with your impatience. Actually, my most successful products, those in the Nukkles® line, were marketed while I was in the patent process, and I used the money from their sales to pay for the patent! But whether you eventually decide to go for a patent or not, if you're serious about getting your product on the market, you will have to put on the entrenpreneur's cap sooner, I advise, rather than later. So, let's get started!
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