Innovation

GM Rates Volt at 230 mpg: Outrageous Claim or Realistic Number?

Earlier this month, GM released information that the upcoming Chevy Volt would be able to see as high as 230 miles per gallon of fuel.  Ever more impressive is that the EPA is backing this claim…for now anyway.  But the real question is: How did we reach this number to begin with?

The 'Obama Joker' & The Top Ten Altered Image List

Is posting an altered image of the president to Flickr an acceptable practice? Or should copyrighted photos in general never be altered and published online or in print? If so, why are do so many contrived photos and artwork popping up daily on social networks and in magazines?  Check out this TOP TEN list of altered images that have have sparked censorship controversy over the years, right up till today.

Facing Facebook's Schizophrenia?

To grow a population larger than Brazil and slightly less than than the US does Facebook need to adapt to change? And if so, could its underlying success become its ultimate downfall? Being all things to all people normally dilutes the effectiveness of any system. If governments have failed at it is Facebook enough of a chameleon to take on the challenge? Just how many faces does Facebook have?

Optimal Vision Contact Lenses Enhance Vision By Filtering Light Like Sunglasses

Sunglasses are not always convenient for those who are heavy into sports, because they can easily result in damage, but now there are contact lenses that help filter the sunlight by imitating the way that animal's eyes filter light.


Soak Media: Marketing Company With Unique Water Bottle Advertising

Soak Media has a unique marketing plan that it delivers to its clients to increase visibility and increase clientele. Although it seems like they're onto something by capturing a unique, niche market in branding, their concept is also a controversial one because it doesn't abide by the eco-conscious trends that we're so heavily focused on today.

Recovery Sling Provides Double Duty On Your Broken Bones

Why throw your sling away when it's time to work yourself back into pre-broken-limb shape? One sling, two functions.

Digital BBQ Tongs With Thermometer

Cut three grill gadgets down to one with these handy tongs and get the perfect piece of meat every time.

Fujifilm Introduces 3D Digital Camera - No Glasses Required!!!

I'm getting tired of plain ol' flat pictures.  I'm ready for a visual upgrade.  And it looks like Fujifilm has the answer.

Non-Steroidal Pain Medicine For Dogs Available Soon

Pain, allegies, infections, surgeries, skin problems... you name it. Practially every canine problem is treated with a steriod or synthetic steroid drug. Steroids work fast, but they cause side effects, many that are permanent and can seriously impair your dog's quality of life.

Ten Social Media Methods To Fight Hurricane Season

Katrina's devastation of New Orleans was BSM (before social media). It's hard to think that we lived during a period of time without social networking, but only 4 years ago Facebook was barely one year old, and Twitter was yet to be inked out on a restaurant napkin.

Ford's New Vehicle-to-Grid System to Reduce Stress On Local Power Grid...Offers Hope for Plug-In Vehicles

One of the most compelling arguments against all Plug-In Electric Vehicles is the local grids ability to handle to extra load.  With only a few, there shouldn’t be a problem, but as more people begin to transition to plug in type vehicles, the demand for power will sky rocket with no real way to supplement it.  To combat this problem, Ford has developed a system that will actually talk to the local grid while plugged in.

An Electronic Tongue That Knows Its Sweeteners!

It's a sweet tongue not a sweet tooth but, after all, it is the tongue and not the tooth that contains one's taste sensors.  The new electronic tongue has taste buds that biomimic our own but, so far, it only tastes sweets.  What a lucky tongue!

The Stats On Social Media Today Will Astound You!

Since Web 2.0 is now passing its 5th year anniversary, there is enough data to assess just how much of an impact social media has had on our lives. While there are still those who believe it's nothing more than a passing fancy, a fad, the Studio 54 of our day...one cannot deny the numbers. Statistics don't lie and Kagan, Fisch, McLeod & Qualman are here to prove it so!

Roku Brings Out-of-Market MLB to Your TV

Roku brings the cost-effective full coverage of the MLB season provided by MLB.TV while allowing you to watch on your big screen TV.

Mashable Launches Sociable Ad Creator For $6000

How can a brand maximize its exposure in the social media space. Juggling one's presence and opportunities with the top social networks is an arduous task that takes time and know-how, two commodities we are so often lacking in today's Attention Economy.