International

Magnetic Marketing In Social Media Pushes Past Push-Pull Marketing

If TV, Newspapers and Billboards is Push Marketing - and Web 2.0 and user-generated content produces Pull Marketing, what's prompting 'Magnetic Marketing?'  According to Ivan Askwith, director of strategy for the digital creative agency, Big Spaceship, "magnetic marketing is where the consumer and brand are drawn together, at the right time, without either side needing to take an aggressive action." Like a magnet, the customer and brand come together because the attraction is that strong.

Tweetie Morphs Into 'Twitter For iPhone' For 3rd Twitter Client Acquisition

So many apps. So little time. With 100 million dollars of funding burning a hole in the Twitter Troika's collective pockets, Ev Williams, Biz Stone and Jack Dorsey have been aggressively surveying Twitterville's landscapes for new purchases. It was determined a while back that a company grows by having 3rd party developers do the heavy-lifting.  And then once the product is perfected, companies like Twitter swoop on in for the acquisition. Such is the case with Tweetie.

Samurai Burgers Satisfy Taste For History

Make lunch, not war? How about both? That's the idea behind these five samurai themed burgers that highlight popular warlords from Japan's historic warring era.

Flinc, Hi-tech Rides For 21st Century Hitch-hikers Via Smartphones

Car Rental services require reservations, sometimes days in advance and often you're required to go to the car versus the car coming to you. Flinc turns that process on its ear with its new service launched on April 8.

Steve Jobs' iPad Pays Homage To Gutenberg's Printing Press

The printing press made the mass production of printed material possible and revolutionized human communication.  Johann Gutenberg dedicated most of his entire adult life to developing moveable type and the modern printing press (introduced in 1450 A.D.) and died penniless. Steve Jobs, on the other hand will not incur the same fate having created more than $150 billion in shareholder wealth, transforming movies, telecom, music, and now literature. In so doing, he pays homage to the invention that changed our lives forever.

Renault’s “Mobility for All” Campaign Spawns First Newer OEM Swivel Seat

Smaller cars often pose a challenge for our senior drivers when it comes to getting in or back out, usually due to how the seats are positioned. Renault has provided the answer to this by introducing the first modern vehicle with an OEM swivel seat, and there are rumors that it make be making its way to North American soil.

Pac-Man iPad Game Released In Japan... Before The iPad!

Apple's iPad hasn't been released internationally yet, but that isn't stopping Bandai from releasing iPad versions of classic arcade games like Pac-Man.

Land Peel: Pop-Up Furniture From A Floor Mat

Shin Yamashita, an industrial design student at Kyoto Institute of Technology, has created one of the most charming portable living areas I've seen.  The fact that it might remind you of a doll's house is not a surprise.  The multi-purpose furniture pop-ups are miniature, and one does have to enjoy low seating because there are no options.

Ten Ways To Turn Your iPad Into A 'Tablet Rasa'

If you've purchased or are about to purchase an iPad, it might be time to start fresh and clean the slate (so of speak). The Greeks use to call it "Tabula Rasa." iPad can now call it "Tablet Rasa." If you're artistically inclined, its time to throw away your sketchbook and/or watercolors - because going forward, the iPad is all you'll need to create art.

Nendo Designs Tokyo's Baby Cafe With Shorty In Mind

From mental health facility to child care cafe, Japanese design house Nendo, headed by the brilliant architect Oki Sato, is setting the pace for consumer-oriented design.  Surprising twists and unexpected turns populate the design of Tokyo's MD.net, and luscious landscapes of miniaturized furniture invite the kind of child's play one only reads about in Alice In Wonderland.

Body Heat Can Provide Power To Medical Devices

“You have a disaster,” says Leonov. “Airport closed, port closed. The devices that exist in a modern medical clinic can be miniaturized and fit in a suitcase. The devices can be self powered, without the doctor needing batteries or to plug anything in.”

 


Who (was) On First? Zuckerberg Accused Of Shop-Lifting Facebook

Who says Google is the only Internet player getting sued? Yes, they get most of the notoriety. Of recent date, they've battled a major superpower (i.e. China), Rupert Murdoch, a Google Buzz Class Action suit, privacy issues and various and sundry anti-trust complaints (see "Google vs The World…"). But up till now, no one has accused the Big "G" of stealing their idea. Facebook, on the other hand is another matter.

Mazda Planning to Bring Diesel Power to their Mid-Sized Market

North Americans have been practically begging to get their hands on just a few of the diesel powered vehicles available on the other side of the Atlantic. Thankfully, more and more automakers are beginning to realize how popular the oil burning alternative is among Americans, with Mazda looking to be the next to offer a diesel powerplant stateside.

Iris Recognition & Augmented Reality IDs Straight From The 'Minority Report'

Its almost unfathomable to think that sci-fi movies that featured mind-boggling futuristic advances could be within our grasp. But such is the case. For those that remember the 'Minority Report' starring Tom Cruise, you might be surprised to learn that some of the technology featured in that movie is coming soon to an iPhone near you.

Adspecs: Self-Adjusting Eyeglass Lenses Bring Eye Care To 3rd World

These ad specs have nothing to do with the size of an ad you are placing with Google.  These Adspecs are self-adjusting lenses that an Oxford University physics professor, Josh Silver, invented to bring sight to millions of people in the third world, where there are few eye care professionals to meet the needs of those with refractive vision problems.