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International

Foursquare & Crowd-Sourced Evangelists Tweak Loyalty Marketing

Many brands are trying to harness the power of social media for monetization purposes. Traditional marketing, by itself can no longer achieve the levels of success it reached in the past. However when combining both old and new school, one could benefit from the synergies that are created, and Foursquare is positioning itself to do just that.

Innovative Fashion Design: Convertible High Heels

Women like heels, but there's a common problem that accessory loves face - their heels just don't like them by the end of the day. Changing shoes for the walk home after a day at the office or a night at the club means remembering and managing to tote a more practical pair around which just isn't always reasonable. Now, an Australian design student has a more functional alternative.


OnePure Halal Skin Care Line For Muslim Women

For Muslims who follow the code of Halal, it can be a challenge to find skin care products or cosmetics that don't violate the principles of the Koran. Now, there is a complete line available ideal for Muslim women who want to pamper themselves with high-end products.

Japan Fights Train Station Suicide with Blue LED Lighting

Feeling blue? Japan's railways and subways have come up with a bright idea to reduce the number of suicides at train stations: eerie blue LED lighting that supposedly has a calming effect on suicidal psyches.

Immortality Industry: Secure Storage For Memories and DNA

 Believe it or not, there's an industry being built on our quest for immortality, and one bank is preserving lives with the security of a Swiss bank.

Habitat Turning Hashtag Spam Into 'Green Eggs & Ham'?

The power of social media and real-time search can turn on anyone in a moment's notice when misconduct online takes the spotlight. As evidenced recently by Kanye West, Joe Wilson, United Airlines and countless others, there are no "get out of jail free cards," when individuals and brands misbehave badly. The immediacy and the transparency of social media will catch you every time.

Cup Noodle Meets Louisiana Gumbo - That's Hot

Cup Noodle, long stereotyped as subsistence food for college students and basement dwelling bachelor geeks, is getting an extreme makeover, home cooking edition. Maruchan's "New Orleans Style Gumbo Noodle" is the first hot shot in the battle to make instant ramen cool.

12 Revolutionary Innovations Win 2009 Wall Street Journal Technology Awards

The technology winners of the Wall Street Journal (WSJ) awards do not disappoint.  They impact the world on a global scale or at least very significant parts of it.   Their arrival instigates change; they are watersheds, game changers...  The WSJ winners are all that through their efficiency, their flexibility, and their economy of energy, of expenditures, of time, of personnel, and of materials.  The inventor in all of us should find these 12 winners very inspiring.

Plum Crazy About Social Networking!

How does a social network that has been around since 2006, with limited social media cred make an impact in today's Web 2.0 world? Well, perhaps if a well known mobile phone company with the resources of Nokia was will willing to invest in it!

Volkswagen Teams Up with Lichtblick to Provide Clean and Affordable Energy

Lichtblick, a German based Energy Company specializing in environmentally friendly systems, has been working on a new in-house energy system that could very well replace large nuclear or coal burning power plants. Even more interesting, is that Volkswagen is now on-board with the business plan and providing funding to get the project moving.

Branded Medical Business: Taiwan’s Hello Kitty Hospital

Hello Kitty has been a major phenomenon to spread across Asia; although we have the brand here in North America, the trend hasn't quite blown up to the same level. In Taiwan, Hello Kitty is the basis for a themed business that you just wouldn't expect.


Cough Please: Japan Tobacco's 'Smoking Manners for Adults' Ads, Part 7

The success of Japan Tobacco's Smoking Manners for Adults campaign is debatable, though the Tokyo Subway authority's series of monthly Subway Manners posters proves imitation is the sincerest form of flattery. For JT, however, everything must come to an end - much like lit cigarettes - so let's enjoy ads 61 through 73!

Top Ten Augmented Reality Devices

Worlds Collide with the introduction of Augmented Reality. Now the latest craze for smartphones, PCs, camera, GPS systems and even eye-wear, AR merges our virtual and real worlds. Its initiated by technology that takes your existing environment and provides an overlay of extra data and information about the things you are viewing. Now us mere mortals can have some of the superpowers we thought were exclusive to the Bionic Man and the Terminator!

Mecha Impression with the Gundam 30th Anniversary 1:60 Replica Model

Can't afford the 60-ft tall Gundam RX-78 Mobile Suit that looms menacingly over Tokyo's Odaiba Island? That's OK, it's not for sale... but a 12-inch tall, 30th anniversary replica model is!

Japan Fights Swine Flu With Gosshi, the Hand-Washing Dog

Swine flu has struck Japan and the country is fighting back with its most reliable resources: face masks and cute characters. The latest mascot to make the scene is Gosshi, the hand-washing dog.