Advice for Inventors
I recently attended my local Inventors Association (Inventors Alliance in Northern California) and noticed that Inventors kept asking Andrew Krauss (President of Inventors Alliance) about the differences between Manufacturing and Licensing a product. New Inventors were confused about what these terms meant and wanted to learn more about the factors to consider when deciding which way to go for their own product. So I thought I'd take a minute to discuss both options as this comes up all of the time in my workshops and classes as well.
Selling Your Inventions To Major Retailers: What Not To Do (And What 95% Of People Tend To Do!)
We've all seen them. At first, we used to see them only late at night and for anyone who hasn't slept well, you know what I mean. Now we see them through out the day and on almost every channel. I'm talking about direct response television ("DRTV"). One form of DRTV that is commonly known is called the infomercial. Ring a bell for you? One interesting company involved in the DRTV space is Lenfest Media Group.
Every Kid Wanted One: Ever heard of the Slinky? The fun toy that sold more than 250 million units worldwide!The creators of the Slinky were just ordinary people that came up with a simple product idea. And that simple product idea produced more wealth then they could have ever possibly imagined!