We've all seen them. At first, we used to see them only late at night and for anyone who hasn't slept well, you know what I mean. Now we see them through out the day and on almost every channel. I'm talking about direct response television ("DRTV"). One form of DRTV that is commonly known is called the infomercial. Ring a bell for you? One interesting company involved in the DRTV space is Lenfest Media Group.