Sony Reader vs Amazon's Kindle - Battle For e-Readership!

It all started in 2008 when Sony rolled out its "Reading Revolution,"  to spark the imaginations of young readers and engage the public in digital reading. However somehow along the way, Sony lost its steam and Amazon's Kindle seized the moment to become the dominant force in the burgeoning e-Reader industry. Now late in 2009, the Sony Reader is re-engaging its marketing prowess to beat down its competitor and regain prominence.

'United Breaks Guitars' Viral Video Gets Counterpunched!

The infamous 'United Breaks Guitars' video that went viral with over 5.2 million views is now receiving some push back from an airline branding company. SimpliFlying, an international marketing firm based out of Singapore has filmed their own editorial video to provide United Airlines with some useful social media tips as to how to counter this negative publicity.

MP3 Bath Speaker Showers You With Sound

Listening to music on your MP3 player... in the shower? It's more likely than you think, thanks to the Pomme MP3 Bath Speaker.

13 Best Halloween Pet Costumes 2009: Cutest, Prettiest, Most Neurotic, Funniest, & More!

Halloween is my favorite time of year and I love covering the dog costume beat for InventorSpot.  For 2009, we have some new categories of Halloween costume awards for dogs and cats, including Best Looking Witch,  Most Literary, Most Neurotic and our first one out, the Best Swine Flu Worker Pet Costume Awards.  (UPDATE: We've checked and many of these costumes are still available in 2015)  Enjoy them!

Hi-tech Electric Wheelchair of the Future Promises Greater Mobility

Wheelchairs are about to make a great leap forward in form and function. The four-wheeled Rodem electric wheelchair prototype not only looks stylish and sporty, it's designed to make mobility much easier for the disabled and the elderly.

When You Drink From The!

The definition of drinking from the firehose according to the Urban Dictionary is "being overwhelmed with information, to do something intensely, to be inundated." When drinking from the firehose, the glass is not half full - the glass is not half empty - the glass is just too damn big!  We're all drowning in data overload, and need all the help we can get! is one tool that can cut through the noise.

MAPTOR: Map Meets Pico Projector

MAPTOR is a pico projector meets map. Project a map onto nearly any surface and get instant location and direction information to keep you traveling on the right path.

If High-Fructose Corn Syrup Kills Honeybees, What Does It Do To You?

Watch your soda intake... and your juice intake....  Don't drink bottled iced tea or lemonade or eat candy bars or packaged frozen dinners....  They're full of high-fructose corn syrup (HFCS), which scientists have postulated is responsible for the mysterious Colony Collapse Disorder that has killed off one-third of the honeybee population in the U.S.  See why this study affects you!

6 Degrees + 1 Game Theory = Social Network Analysis

It took a Beautiful Mind to develop Game Theory. A Footloose actor to popularize 'Six Degrees of Separation.' Now Social Network Analysis has pushed the envelope on both these theories for security purposes. However how does this new form of analysis affect our privacy rights? Will our future innocence or guilt be based on mathematical formulas?

Woofer, The Anti-Twitter Introduces Macroblogging!

Apparently anti-matter exists even though we're not sure what causes it or why? At an early age, one learned that  antidisestablishmententarism was one of the longest words in the English language! One can be anti-climatic or anti-war! And now there's even an Anti-Twitter, a macroblogging platform that allows you to write until your tweets runneth over.

12 New Dog Breeds Created By Show Groomers!

You've heard of cockapoos, right?  A cross between a cocker spaniel and a poodle.  How about a pandapoo?  No, you can't breed a poodle and a panda, but you can groom the poodle to look like a panda... and several other creatures!

Top Ten Twitterati, A Tweet Above The Rest

While the movers and shakers on Twitter might be just "micro" bloggers...they sure know how to create a "macro" influence. Forbes Magazine compiled a list. Every country has their own top ten ranking. The top most influential tweeps within the DC Beltway according to Politico lists Barack Obama as number 4 behind Dick Gregory, Claire McCaskill and Karl Rove. You can determine your own list by tallying a user's number of followers, their number of tweets, their number of status updates -- or an algorithm thereof.

8 Awesome Futuristic Gadgets For Y 2100 Are Design Lab '09 Finalists!

If you're wondering what kinds of home gadgets we'll be using in the year 2100, here are 8 finalist entries of the Electrolux Design Lab 2009 competition that reflect their designers' futuristic concepts. Everything from a robotic greenhouse for life on Mars to a rain catcher and purifier that flies to your glass to pour your drinking water!  Drop in and read about these super neat home gadgets!

Key Buoy Prevents Your Keys From Sinking

Avoid the need to rekey your entire life, and keep your car and house keys safe with this innovative, inexpensive keychain device.

Top Ten Drug Companies in Social Media

What is the "social share of voice" amongst pharmaceutical companies online? While some drug companies have been reluctant to embrace social media for fear of running afoul of FDA regulations that govern the advertising and promotion of prescription drugs, others are embracing social networks to help brand and position their companies in a positive light with consumers and practitioners. Here are the TOP TEN Pharma companies that are presently useing social media to reach out to larger audiences.