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Ten Ways The Japanese Do It Better



Time and time again, Japan has been handed a ball someone else made and scored a touchdown. From cell phones to toilets to world peace, the Japanese just do it better!
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The Simpsons Movie - Inventive Marketing


7-Eleven has gone all Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie," which opens in theaters on July 27. read more »

Japanese Go "Ghetto" with Cool Cell Phone Holsters




The provocatively named "Ghetto Japanese Cellphone Holster" combines gleaming polished chromed steel and black patent leather to hug your cell in a grip the Marquis de Sade would envy.
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Is there a Guerilla Gardener in You?


I'd like to say that there is a Guerilla Gardener in me just waiting to come out. Ask my husband and he would probably tell you that I can envision a garden growing just about anywhere in my city. I'm always pointing and saying things like, "Why not plant a tree here, or flowers there?" I imagine turning abandoned buildings into greenhouses, parking-lot grass medians into botanical delights, and highway medians into evergreen forests. read more »

Top Ten Ways Japanese Live Small



Leave it to the Japanese, the same folks who invented** the transistor radio, to come up with a multitude of ways to miniaturize their lives and save valuable space. "Livin' Large"? Not here, buster!
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Sideways Bike?


Some people like to do things differently. If they didn't we wouldn't have inventors or weird people. Michael Killian is an inventor. He is a 46 year old software engineer from Dublin, to be exact, who recently invented a Sideways Bike and, not too long ago, invented the Sideways Scooter. Some people may think a Sideways Bike is a little weird, but I think it's oddly creative. read more »

Chevrolet Captiva Scratch Card - Inventive Marketing


 In Great Britain, to honor the new vehicle, the new Chevy Captiva was coated with that silvery scratch card material with thousands of scratch-and-win panels beneath. read more »


Moving Teeth Signal Moving Orthodontist - Inventive Marketing


This local orthodontics office is packing up and moving...literally. read more »

Sexy "Pink Real Estate Funds" are Viagra(TM) for Japan's Love Hotels



Japanese love hotels enjoy 200% occupancy rates, but crushing mortgages suck up renovation cash needed to attract carnal clientele. Enter "pink real estate funds", white knights who know that when it comes to sex, there's never "no vacancy".
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Cold Coffee at McDonald's - Inventive Marketing


McDonald's, one of the world's largest fast food chains began selling plain, vanilla and hazelnut iced coffees at 700 locations in and around Chicago. For the last few months, the drinks have been sold in New York, Boston and a few other major markets.

To promote the drinks, McDonald's, with agency BBD, has displayed coffee mugs frozen in ice in Seattle.

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Shoe-Fleur, A Footwear Fantasy

“The print was lying upside down on a table,” he recounts, “and I said — although no one was listening to me — ‘Hey, that looks like a shoe!’”

There began an odyssey, a whimsical, inventive and, in its own way, rigorous fancy of flowers and footwear

Outdoor Campaigns - Inventive Marketing


According to Inc.com, and many others in the advertising industry, outdoor campaigns are suddenly cool…again. read more »

Fast Food: The Advertising Versus The Reality


Have you ever received a "less than perfect" looking meal from your favorite fast food restaurant? For example, have you ever received this?


When based on the Arby's magazine ad you were expecting your roast beef and cheddar to look like this?

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The Top Ten Weird and Bizarre Japanese Soft Drinks

Japan has a drinking problem... but if you've got a thirst for adventure, it's where you want to be. In honor (or in horror) of these bizarre beverages seemingly not fit to rinse your septic tank, raise a cracked glass to the Top Ten Bizarre Japanese Soft Drinks, our first ten inductees into the Soft Drink Hell of Fame... Jeers!

Cell Phone Lighter Fuels Pyromaniac Chat Addicts



The Cell Phone Lighter from Nodaya Denki in Black, Red, Silver, Blue and Green answers the call for a cheap, reliable lighter that looks remarkably like a neat little cell phone.
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Teleglass T3-F Video Eyeglasses Give HMDs Street Cred



Teleglass T3-F Video Eyeglasses are one of the first Head Mounted Display (HMD) units that allow the user to function normally in everyday situations. Once they catch on, they'll likely do for the eye what the Bluetooth receiver has done for the ear.
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Cell Phone Cameras Coach Calorie Conscious Chubbies & Chubbettes



Tempted by that tasty-looking desert but concerned about keeping fit and healthy? Wonder no longer - with a simple snap of your cell phone camera you can enlist a diet expert to weigh in on whether that pie will go right to your thighs.
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Apple Video iPods-Movies in Your Pocket Campaign-Inventive Marketing


Throughout the last decade, we have come to realize that bigger isn't always better in the world of handheld electronics. In order to prove this, and to promote the movie function of their product, iPod ran a "Movies in Your Pocket" Campaign. read more »

Anti-Smoking Mat Direct Mail Campaign - Inventive Marketing


As we all know, quitting smoking is hard because nicotine is so addictive. Along with this, we have also learned that anti-smoking advertising campaigns can be very difficult to ignore because of the vast creativity. Take for example, this direct mail piece. read more »

Patently Pointless: Sexual Fitness Machine


A patent has been issued for a new way for couples to fit and get fit together.

Our Guest Blogger, Jennifer Lane, has lived in an array of places, from a monastery in the Himalayas to the "Entertainment Capital of the World." She currently works as an attorney in Las Vegas, Nevada. She wanted to share the fun side of patents with the readers of InventorSpot.com.

Here's her article: read more »