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Shoe-Fleur, A Footwear Fantasy

“The print was lying upside down on a table,” he recounts, “and I said — although no one was listening to me — ‘Hey, that looks like a shoe!’”

There began an odyssey, a whimsical, inventive and, in its own way, rigorous fancy of flowers and footwear

Outdoor Campaigns - Inventive Marketing


According to Inc.com, and many others in the advertising industry, outdoor campaigns are suddenly cool…again. read more »

Fast Food: The Advertising Versus The Reality


Have you ever received a "less than perfect" looking meal from your favorite fast food restaurant? For example, have you ever received this?


When based on the Arby's magazine ad you were expecting your roast beef and cheddar to look like this?

read more »

The Top Ten Weird and Bizarre Japanese Soft Drinks

Japan has a drinking problem... but if you've got a thirst for adventure, it's where you want to be. In honor (or in horror) of these bizarre beverages seemingly not fit to rinse your septic tank, raise a cracked glass to the Top Ten Bizarre Japanese Soft Drinks, our first ten inductees into the Soft Drink Hell of Fame... Jeers!

Cell Phone Lighter Fuels Pyromaniac Chat Addicts



The Cell Phone Lighter from Nodaya Denki in Black, Red, Silver, Blue and Green answers the call for a cheap, reliable lighter that looks remarkably like a neat little cell phone.
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Teleglass T3-F Video Eyeglasses Give HMDs Street Cred



Teleglass T3-F Video Eyeglasses are one of the first Head Mounted Display (HMD) units that allow the user to function normally in everyday situations. Once they catch on, they'll likely do for the eye what the Bluetooth receiver has done for the ear.
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Cell Phone Cameras Coach Calorie Conscious Chubbies & Chubbettes



Tempted by that tasty-looking desert but concerned about keeping fit and healthy? Wonder no longer - with a simple snap of your cell phone camera you can enlist a diet expert to weigh in on whether that pie will go right to your thighs.
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Apple Video iPods-Movies in Your Pocket Campaign-Inventive Marketing


Throughout the last decade, we have come to realize that bigger isn't always better in the world of handheld electronics. In order to prove this, and to promote the movie function of their product, iPod ran a "Movies in Your Pocket" Campaign. read more »

Anti-Smoking Mat Direct Mail Campaign - Inventive Marketing


As we all know, quitting smoking is hard because nicotine is so addictive. Along with this, we have also learned that anti-smoking advertising campaigns can be very difficult to ignore because of the vast creativity. Take for example, this direct mail piece. read more »

Patently Pointless: Sexual Fitness Machine


A patent has been issued for a new way for couples to fit and get fit together.

Our Guest Blogger, Jennifer Lane, has lived in an array of places, from a monastery in the Himalayas to the "Entertainment Capital of the World." She currently works as an attorney in Las Vegas, Nevada. She wanted to share the fun side of patents with the readers of InventorSpot.com.

Here's her article: read more »

Gear Box Pen with Memo Pad in Wood Base Drives On The Write



The Princess PI-1118-70 Gear Shift Pen Set with Memo Pad has got what it takes to drive any desk jockey wild!
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Star Wars Weekend - Inventive Marketing


 

As Darth Vader once said, "Don't underestimate the Force" (of just good, ole' creative advertising). read more »

7 Gadget Gifts to Get Dad to Like You Again


Father's Day 2007 is fast approaching, but fear not - we're certain that a quick browse of our 7 Gadget Gifts to Get Dad to Like You Again will inspire you to gift-giving glory - while erasing memories of last year's lame-o gift!!
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13 Perfect Gifts for the Imperfect Dad

Father's Day is the worst. Every year, it's the same lame presents. Come on, you know what I am talking about! If I never see another tie, cologne, BBQ set, belt, wallet socks, underwear, shirt, sweater or lame ass book, I will die happy.

Listen up, guys and let me know if you agree with me. I think I have come up with some really novel gift ideas for dear old dad (other than the obvious stuff he really wants but I can't afford like a Porsche, the model girfriend or the giant flat screen tv). Here's my picks for what to get the old man...


13 Perfect Gifts for the Imperfect Dad


Father's Day is the worst. Every year, it's the same lame presents. Come on, you know what I am talking about! If I never see another tie, cologne, BBQ set, belt, wallet socks, underwear, shirt, sweater or lame ass book, I will die happy.

Listen up, guys and let me know if you agree with me. I think I have come up with some really novel gift ideas for dear old dad (other than the obvious stuff he really wants but I can't afford like a Porsche, the model girfriend or the giant flat screen tv). Here's my picks for what to get the old man... read more »

Apex Program Gives Free Soda for Watching Commercial


Soda displaySoda display

A soda company in Japan has discovered a way to make people read their ads. Simply give them a free soda. Sound too good to be true? No such thing as a free lunch? Whatever cliche you apply here, you can't do something like this and pretend that it won't affect us, economically and morally. read more »

Up To You: A New Shopping Experience


 

 

 

 

 

 

 

 

By shopping internationally Up To You customers can expect to be introduced to amazing pieces, while taking an active role in influencing trends and refining a distinct lifestyle.
Is this a shop or something much more?
Read on to know more...
read more »

Direct Mail and the Best Known Cholesterol Drug - Inventive Marketing


 

It is well known that the most difficult part of a sending out direct mail is getting the target to open it; and who would have ever thought that a drug company would be behind this very creative, one of a kind marketing tool. read more »

The Sit-N-Stroll® Deluxe Portable Foot Exerciser: Product Review


 

 

 

The Sit-N-Stroll® Deluxe Portable Foot Exerciser was developed for people whose feet and legs are mobility-restricted due to diabetes or other health impairments... And too, for those of us with lack of mobility due to desk jobs, TV watching, video-game playing, and airplane travel...

  read more »

The Axe Effect Spreads to Towels : Inventive Marketing


Axe EffectAxe Effect

Axe is known for its seductive fragrances and packaging and over the years the brand has established itself as one of the leading male grooming brands in the world. What does its' advertising do for the ever so provocative brand? read more »