Marketing
Apple Logo Stands The Test Of Time For 30 Years
by Ron Callari
There are some visual images that make us
feel good, whether it's a natural phenomenon like a rainbow, a man-made
wonder like the Pyramids of Egypt or an emotionally impactful work of art like Michelangelo's Sistine Chapel. To that list one might add logos - a graphic illustration that best exemplifies a product and is sensually pleasing to the eye. And there probably is no other design that has captured our modern-day imagination for as long as the Apple logo.
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2 comments As Seen On TV: Is the EZ Cracker All It's Cracked Up To Be?
by John P. Barker
Always getting eggshells in your scrambled eggs? Have a hard time separating egg whites from the yolks? If so, the EZ Cracker may be for you! But does it work?
WhoDat Won The Superbowl? Letterman & Leno!
by Ron Callari
While it was a helluva Super Bowl (Go Saints), when it came down to the
ads, too many of the commercials smacked of familiarity and a lot
lacked the surprise element because they were leaked to YouTube
in advance of the event. However one commercial kept under close wraps
rose above the rest for for not only its shock value, but also because
it played off of the overexposed celebrity of two men we've all grown
to love over the years- namely Letterman and Leno!
Who Wins The Social Media Bowl? #WhoDat vs #MyColts?
by Ron Callari
Dependent on what team you are rooting for in this year's Super Bowl (#SB44),
you might be surprised to learn who is winning on the Social Media
field of play. When Indianapolis Colts' Peyton Manning faces off
against New Orleans Saints' Drew Brees, you might want to check out some
of the stats and trends surfacing on the social networks before placing
your final wager.
Add new comment Tea Party Movement Does Not Move Social Media
by Ron Callari
There is a strange phenomenon afoot in this country. The rumblings of
an establishment of a "Tea Party" party can be heard growing louder and
louder. The National Tea Party, a first-time convention for the group
has attracted 1,100 delegates to Nashville, Tennessee for three days of
protest, caucus and debate. It's a movement everyone says is
people-powered to give voice to the frustrations of a heretofore
leaderless party. With all this talk channeling through the traditional news vehicles of legacy newspapers and TV, why hasn't this group chosen to
be represented on social networks?
Geo Spam Heads Into Location-Based Territory
by Ron Callari
Well, it was bound to happen. As popular as location-based services are becoming, it didn't take long for the Spamalot Brigade to step in for a little menace and mayhem. As if privacy wasn't a big enough issue with LBSs, now we have to worry about hackers and other insidious tactics to infiltrate geo-tagged ads and profiles on our mobile devices.
Cost Per Check-in: Has Foursquare Initiated A New Ad Model?
by Ron Callari
We know about ad deals based on impressions and we are familiar with
banner ads and pop-ups. Google Adsense opened us up to cost per clicks.
But as social networking moves from the desktop to mobile devices are
we ready to engage in a brand new business model ☞ Cost Per Check-in? And will local establishments and brands be willing to pay for it?
Lego Lovers Will Definitely Click With Their New Website
by Austin Keenan
In an effort to find out more about what makes Lego lovers get that
moment where your ideas just "click" together, Lego has introduced a
new website to bring clicky thinkers together.
Butt Covers For Pets Give New Meaning To "Rear Gear"
by Lady Bee
Rear Gear.... "no more mr. brown eye" reads the header card. A butt cover for my dog or cat. Wild! I love it!
Google Gets In On All The Tablet Hype With Chrome Concepts
by Austin Keenan
Not to be outdone by all the hype surrounding the iPad, Google released
concept images and video of what a tablet PC running Chrome OS might
look like.
ChildsPlay Marketing: Business Promotion Ideas Made Simple
by Beth Hodgson
Coming up with new and inventive ways to market your business can be a challenge. While social networking and viral marketing online seems to be one of the most effective trends used today, particularly those in competitive industries need to get creative. Sometimes getting creative can cost an arm and a leg, one company keeps things simple.
Find Great Coupons And Discounts In Your Neighborhood On CouponMap.com
by Austin Keenan
Did you ever wonder why you miss out on specials at your local eatery,
or miss a buy-one-get-one at the supermarket? You can fight back
against missed deals using this great Google Maps application.
Top Five Super Bowl XLIV Commercials - Sneak Peaks
by Ron Callari
For those of you who are of the camp that "only watch the game for the commercials," this blog is for you! [Spoiler Alert] ☞ From
the raucous antics of GoDaddy.com, to an aging quarterback, to a very
cherry Dr Pepper, to the return of a legendary rock band and ending
with one controversial 'don't-ask-don't tell' commercial, this year's
TOP FIVE can be seen here in advance of the game. They're inventive -
they're insane - and they're definitely the caliber of ads the Super
Bowl is known for.
'Everybody Hurts' vs 'We Are The World' - Battle Of The Haitian Charity Songs
by Ron Callari
Two Haitian Charity Songs will be hitting the airwaves at just about the
same time. While it's been a proven formula that combining
entertainment with fund-raising is one of the quickest ways to raise
awareness for a cause, will these two anthems backed up by star-powered
choruses work together synergistically or will they compete for the
same charitable dollars? And in so doing, does the effort overshadow
the cause and shift the spotlight to the artists?
Chinese 'Bandit' Accuses Apple iPad Of Theft
by Ron Callari
Apple's iPad is barely a few days old, and it's already facing potential
litigation. On the heals of China vs Google battling over
censorship and Gmail hacking issues, Apple is having its own
altercations with the Chinese. This time around, instead of debates
with the government, Apple is being held up by bandits, literally.
Sprint, AT&T To Get Compatible Versions Of Google's Nexus One
by Austin Keenan
The highly anticipated Google-branded smartphone has seen very limited
success with its launch on T-Mobile, but will launches on AT&T and
Sprint make up for the disappointing sales numbers?
Top Five Performances At 2010 Grammys
by Ron Callari
The 2010 Grammys seemed
more like a 3 1/2 hour concert than it did an award show. For those
that missed it, or those that just want to see an encore, there were five
performances that stood out from the others (20 in total). As an 'invention" news site, InventorSpot is known for finding the best of the best, and these TV performances were the most 'inventive' I have seen in a long time. Don't be surprised if you don't see the big winners of the night listed (namely Beyoncé and Taylor Swift).
The Fall (and Rise) of Clowns in Advertising: Part 2
by J. Barker
How does the concept of the clown fit into modern advertising schemes? While I'm not sure I have the answer, I do have several examples of how the idea of the clown has shifted over the decades... and where this image may be heading in the advertising realm... and beyond. But they're still scary to me.
Top Ten Social Media Cartoonists
by Ron Callari
As an online editorial cartoonist, I pay homage here to some of the finest
new and established cartoonists that are focusing their editorial
commentary on social media. Like myself, many of these cartoonists have
found the Web 2.0 world is just as exciting and newsworthy as political
commentary. And then again...sometimes worlds collide!
Ads to Disgust & Disturb You: The Butt Lips Edition
by J. Barker
What are Butt Lips? Well, read on to find out and discover a whole new set of advertisements that show just how far marketing firms will go to get your attention.
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