Marketing

Nicholas Cage To Act... As Chinese Automaker's Brand Ambassador

by China.new

American actor, producer and director Nicholas Cage can add another line to his resume: brand ambassador. Following in the footsteps of Brad Pitt, the face of Cadillac vehicles in China, the oft-controversial and occasionally IRS-investigated Cage has signed up to flog re-badged Saabs for China's Beijing Automotive Industry Corp.

Add new comment

Cool Inspiration From Previous Arctic Innovation Competition Winners!

Meet the previous Arctic Innovation Competition grand prize winners

by Arnold Carreiro

If you’re planning on entering the 2013 Arctic Innovation Competition, it wouldn’t hurt to take a peek at the inventions that wowed the judges of this chilly contest, so here are the grand prize winners from 2009 to 2012 for extra inspiration:

Add new comment

There's A Rash Of 'Jash' On YouTube's First-Ever 'Comedy Week' [Videos]

by Ron Callari

To understand Jash, you need to know what the YouTube Channel Initiative is all about. Funded by Google with the specific goal of bringing innovative content to YouTube, it's a 100 million dollar program that kickstarted Google TV's entree into original programming.

1 comment

Gain Additional Clout on Klout When You Play For No Pay?

by Ron Callari

While still considered a punchline by many, for others that are happy to receive the perk of free access to American Airlines Admirals Club, Klout has been diligently trying to find ways to up its game. No longer content in just assessing one's social media score, Klout is morphing into a social network of sorts.

3 comments

Redditors Willing To Meme Their Opposition To Death

by Ron Callari

While the "Party of No" desperately seeks something to say yes to, their fight to rebrand themselves is met by aggressive social media opposition by the Redditors. While bookmarking sites the likes of Digg have withered on the digital vine over the past few years, Reddit seems to be not only the one with staying power, but the one whose "up" or "down" votes can sway public opinion quickly.

Add new comment

Show Off Your Invention At The Invention & New Product Exposition, This June!

by Arnold Carreiro

There’s still plenty of time to register a booth to showcase your latest invention at the 2013 INPEX, as you’ll definitely want to impress the various product manufacturing giants who will be combing the event for superstar innovations…

Add new comment

The Neon Lovechild of Modern Art

by Art Outside The...

Paint splatters and graffiti might look like accidents or vandalism to some people, but the eye-catching, genre-bending artwork of Rowena Martinich is redefining ideas of art and beauty, while answering one very important question; what would it look like if Warhol, Pollock, and Picasso got together and went wild on a wall?

Add new comment

E3’s Almost Upon Us: Get Ready For The Latest Videogame Tech!

by Arnold Carreiro

It’s that time again! Videogame enthusiasts from all over the world will be tuning in to their favorite gaming websites and video portals from June 11th through the 13th for huge reveals of brand new videogames, technology and other electronic entertainment related goodies. As always, I can’t wait!

Add new comment

Marissa Mayer's Intuitive Search Meets Work Ethic At The Corner Of Bing & Yahoo

by Ron Callari

What's a $36 Million-Dollar lady to do after bailing from the world's largest search engine only to join the ranks of a bit player the likes of Yahoo? A player that was losing so much market share, it needed to enter a 10-year partnership agreement with Microsoft's Bing to stop the bleeding.

1 comment

Solve A Big Problem, Win The Verizon Powerful Answers Award (And $1 Million Bucks!)

by Arnold Carreiro

If you can solve a huge problem with the help of Verizon’s broadband networking, cloud storage, wireless capabilities or other technology in the fields of health care, education or sustainability, the communications giant will give you up to 1 million dollars to develop the idea.

Add new comment

Are Brits Sleeping Better - And Cheaper?

by John J. Staughton

Whether you spend your nights in 1500 Thread Count luxury or the scratchy tatters of motel room sheets, the quality of the mattress is always key. Getting the best mattress isn't easy or cheap, but somehow, the brilliant Brits at WeDo Mattresses have unlocked the mystery behind inexpensive, high-quality beds so they can grab some cheeky sleep.

Add new comment

With $250k On The Line, One Spark 2013 Was An Inferno Of Innovation!

by Arnold Carreiro

Jacksonville, Florida’s huge crowdsourcing event for inventors, innovators and creative dreamers has come and gone, leaving me to showcase the most popular ideas of the One Spark event.

1 comment

McDonald's “Potato Holder” Fits Fries Above, Hands & Cupholders Below

by Steve Levenstein

Old & busted: cupholders. New crispy, salty and greasy hotness: the McDonald's fries holder! Designed to fit car, truck and bike cupholders not to mention pedestrian hands, the bright red plastic “potato holder” is available for a limited time from McDonald's Japan.

Add new comment

'iSteve' Movie Examines An Unexamined Life From The Great iBeyond

by Ron Callari

The just released movie "iSteve" is a creative spoof satirizing the life and times of Steve Jobs, in a way that not only takes liberty with the historical facts but also ironically casts in the title role the actor that helped make "Mac" a household name. That's right, while Ashton Kuthcher's portrayal of Jobs is still a way's off, Justin Long of "I'm a Mac" fame has assumed the role of iSteve in this online mockumentary, available to any and all, on a computer near you!

Add new comment

Branson & Virgin Altantic Use Hard Sell To Poke The Competition

by Ron Callari

When the competition goes highbrow, what's the CEO of a competing airline to do? Well, if you're Richard Branson you might seek out advertising space that goes below the belt. That's right. . . while politicians, the likes of U.S. Representative Anthony Weiner have lost their jobs over public images pertaining to to their 'junk,' Virgin Atlantic's number one publicity junkie exposes himself to the world at large - and to boot - getting off "Scot" free (literally)!

2 comments

Meet PepsiCo10: A Delicious Way To Get Digital Start-Ups Off The Ground

PepsiCo looks around the world for business helping innovators

by Arnold Carreiro

PepsiCo Inc. (PEP), the makers of the iconic American soda, has recently become the second-largest food and beverage corporation in the world. An abundance of innovations helped to make PepsiCo the industry giant that it is today. The Sultan of Soft Drinks hasn’t stopped striving to discover innovative start-ups across several areas to throw their support behind, leading to the creation of PepsiCo10.

Add new comment

Facebook Hits A Homer, While G+ Strikes Out? [Videos] [Updated]

by Ron Callari

When Facebook rounds 3rd base for a home run On April 12th -- with it's new Android app called "Home" -- one has to wonder if Google missed a golden opportunity? With a stock uptick of 3% as a result of this announcement, the new FB app is boasting its functionality to turn any compatible Android phone into a socially-smart Facebook phone.

2 comments

Whole Foods' Brand Patina & Magnetic Marketing Expands Into Travel

by Ron Callari

Sometimes it takes a brand decades to use its specific combination of logo, words, font type, design, colors and value to evolve into a lifestyle choice. The promise, look, personality and feel is the brand's patina. It transcends the commercial transaction igniting what I call 'magnetic marketing,' or the time when the buyer and seller travel on the same wavelength, where they are more tightly attracted to each other, than any other time in the customer-brand relationship cycle.

1 comment

Two Inventions Get FTC Prize To STOP Robocalls!

by Myra Per-Lee

The Federal Trade Commission (FTC) may not receive many robocalls, but it gets more than 200,000 complaints about the buggers every month. It finally decided last fall to issue a challenge to the public to see who could come up with a way to stop the marketing calls before they reach your ringer. The Robocall Challenge winners, announced April 2, 2013, were not the most inventive invectives, but the most likely-to-be-effective technologies invented separately by software developer Aaron Foss and computer engineer Serdar Danis.

Add new comment

Va Va Voom - Renault Takes Test Driving To The Next Level

by John J. Staughton

Who wants to test drive a new car through the same boring streets they see every day? In a recent Renault advertising campaign to promote its' new CLIO model, potential buyers are taken on an unusual test drive which ends on the streets of Paris, surrounded by scantily clad women or shirtless men. Now that's what I call taking a look under the hood!

Add new comment