Marketing

Ever wonder how Land Rover tunes their vehicles to take on the worst the world can offer? Ever imagine driving one of those vehicles on Land Rover's very own test track in Eastnor, UK? Well stop wondering, quit dreaming and get online to book your very own Land Rover Experience!

The DIY (do-it-yourself) trend is still thriving, as the two largest home-improvement franchises -- Home Depot and Lowe's -- go toe-to-toe (or should we say tool-to-tool) in competing for a large demographic of consumers - namely the self-made 'handyman.' Of recent date, however, another market of interest has emerged that both of these large chains find just as appealing, namely the opportunity to tap into the burgeoning IoE . . .

Mazda has been teasing us with the prospect of an all-new Mazda2 “supermini” since the Mazda Hazumi Concept model wowed onlookers at the 2014 Geneva Motor Show. Now Mazda's taking to the auto show circuit once again as the production version of the 2015 Mazda2 makes its debut at the Paris Auto Show.

It was inevitable that once the meme 'tweetstorm' was trademarked, 'timeline colonialism' would become Twitter's latest craze. Odd that something as common as sending multiple tweets in succession to make a point needed an identity before it could actually become part of the Twittersphere's zeitgeist.

One of Russia's most highly anticipated new vehicles isn't a tank or a tractor, it's the 2015 Lada Vesta! The stylish sedan will make its debut this August at the Moscow International Motorshow decked in the form of its sportiest variant, a concept intended to compete for the World Touring Car Championship.

Frito-Lay Japan's newest Cheetos flavor channels the sublime taste of freshly grilled Hokkaido scallops swimming in creamery butter and full-bodied, fragrant soy sauce.

Pushing the limits of wearable technology will expand the digital horizon of the Internet of Things. And, telekinesis -- long thought to be a myth reserved for horror movies the likes of Bryan De Palma's 1976 classic, Carrie -- might be the next baby step in advancing this innovative technology. However, as quickly as the software developers at MindRDR launched an app to 'read minds' on Google Glass, the Big G was just as swift to refute the idea.

If you're looking for a career change, have kids undecided about their college major or just have a genuine interest, the Internet of Things (IoT) -- or what Cisco has branded as the Internet of Everything (IoE) -- is looking for a few good men and women - to the tune of millions in just six short years.

Serial biting soccer player Luis Suarez may have been banned nine games for blatantly biting Italy's Giorgio Chiellini during a 2014 FIFA World Cup Match but thanks to enterprising Chinese entrepreneurs marketing “The Suarez Bottle Opener”, his dastardly dental deed has achieved a sort of immortality.

One car two car red car blue car... make that red and green and yellow and blue car! The innovative Volkswagen Golf Harlequin was the ideal choice for indecisive carbuyers who just couldn't settle on an exterior paint color. Resplendent in blue, yellow, green and red, exactly 264 quad-hued Golf Harlequins left VW's factory in Puebla, Mexico, and 18 years later a dedicated registry devoted to them lists 116 survivors.

As social apps continue to proliferate the Web and our smartphones, it's not a great surprise that a platform like Hang w/ -- the latest shiny new thing -- would inevitably roll off a developers' assembly line. Described by some, as a 'melting pot of social networks,' this app (free at Google Play and the App Store) is an intriguing proposition and a nice complement to what went before.

Japan's Mike brand bagged popcorn is pretty much the crunchy snack food equivalent of Kit Kat chocolate bars in that every week or two, there's a new flavor to try. Mike's been doing this for a while, and they've finally got around to tackling that sublime Indian entree, Butter Chicken.

New Yorkers and tourists are scouring the boroughs of New York City this weekend in a massive treasure hunt created by a California millionaire and self-proclaimed 'philanthropist-for the-people' Jason Buzi. Started in San Francisco, it's a viral campaign that is prompted by posted clues on the Twitter account @HiddenCash to direct people to where Buzi buried some cash.

"The Tea Party is coming! The Tea Party is coming! The Tea Party is winning! The Tea Party is winning!" If you were buying into what the mainstream media was selling today, you'd might be convinced that a modern-day 'David vs Goliath' narrative was the reason behind House Majority Leader Eric Cantor's unprecedented GOP primary defeat. In reality, the voices from Twitter point to a much more plausible cause and effect.

Me thinks Mr. Zuckerberg might have got the premise of Snapchat wrong. The raison d'être for that app is to have outgoing messages disappear seconds after they are received. Instead Facebook's Slingshot itself has vanished from the digital landscape, shortly after its debut.

As soon as a precedent emerges in the social media space, whether it's something as innocuous as sponsored tweets or more critical such as revenge porn, folks look for loopholes to circumvent the action. Such is the case with 'social media prenups,' the latest trend to be embraced by the marriage-isn't-forever crowd.

World cup noodle anyone? Japan's Nissin Foods, the inventor of instant ramen and the cup noodle concept, is celebrating this year's 2014 FIFA World Cup with a samba-rific new flavor: Brazilian Chicken!

The paradigm of ephemeral messaging that was ushered into the social media space by apps such as Snapchat appears to have influenced others who want a piece of the "now-you-see-it-now-you-don't" action. Like a modern-version of the messages received by Mr. Phelps on the popular hit TV series of the 60s Mission Impossible. . .

The makers of Pocky, Japan's much loved confectionery-coated biscuit sticks, have never shied from their goal of snack food world domination. That's why Glico has trotted out two new Pocky flavors with a tropical Brazilian theme – BerryCarnival and Coconut – just in time for the 2014 FIFA World Cup.