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Marketing

Will Tsu Become The Next Paypal?

Facebook, Twitter and LinkedIn may be profiting from all that user-generated content users post on their networks daily — but are you? Yes, they have all provided us with some fun and engaging ecosystems to strut our stuff, and ofcourse there are cost factors attached to all that development. But at the end of the day, do our images, bon mots, intellectual property and reputations hold no value at all?

GM China Launches New Buick Envision SUV, Spells “Buick” Wrong

GM's new Buick Envision is supposed to be a mid-size luxury crossover but Shanghai GM evidently didn't get that memo, misspelling the brand name as “Bulck” during this week's Chinese launch event. DOH!

Make Rooms For Daddy, Facebook’s Back To The Future

Yes, this just might be your Daddy’s old guilty-pleasure resurrected. For those who were the early adopters of the Internet, you probably still wax nostalgic over the days of chat rooms. Introduced as ‘Internet Relay Chat’ (IRC) back in 1988 this was the application layer of protocol that facilitated the transfer of plain text messaging back in the day!

Is The New Social Network Tsu An MLM?

Social media’s shiniest new thing is relatively new. If you were to conduct a Google or Bing search, you might have to wade through results for a telecom company’s stock ticker (TSU) or Texas Southern University, before you surface Tsu.co. But that will change if this social network’s monetization scheme takes hold and starts attracting those social networkers who are tired of the current cast of big players taking home . . .

Twin Peaks’ Appointment TV Enters The Twittersphere

It’s hard to think of our world prior to the Internet, PCs and on-demand entertainment - even though most of us have been around for the last few decades to have experienced this technological transition. In retrospect, we also wonder how TV dramas raised enough awareness without the communication push and virality tools of social media.

Fear Wheel Drive: The Top Ten Most Frighteningly Named Cars

From Corolla to CTS to the cold hard numbers denoting BMW's and Benz's offerings, today's vehicle names don't do much to speed the pulse. It wasn't always this way, however, and to prove it here are ten scary car names that really got our hearts pumping.

Seeker Seeks A Seat At The Energy Drink Bar

Move over, Red Bull, a challenger from Japan is seeking to earn its wings in the increasingly crowded energy drink sector. Kobe-based Seeker Energy Drink eschews cans for bottles, is tinted a particularly brilliant shade of yellow, and could use a dash of copyediting before it's really ready for prime time.

New 2017 Jaguar XE Will Have A Diesel Engine, Automatic Transmission

A diesel engine in my Jaguar? It's more likely than you think, and it's a 4-cylinder motor to boot! Adding insult to perceived injury, when the U.S.-spec Jaguar XE finally debuts in late 2016, the only transmission option available will be automatic. Austin Powers weeps.

When Social Media Flies The Not-So-Friendly Skies

There’s no question when airlines relaxed their cellphone usage policies inflight, air travel for passengers and flight attendants changed overnight - and we’re not talking red-eyes here. That’s right, when the FAA reversed its position on making  it mandatory to switch to the ‘Airplane Mode,’ we are now all able (after take-off) to fire up any and all of our devices including smartphones, tablets, laptops and eReaders . . .

Social Media Cups Of Joe On International Coffee Day

Finally, coffee-lovers get their very own holiday, and vendors the world-over are using social media to capitalize on this special event with free 'Cups of Joe.' September 29th marks the day when caffeine-aholics get to celebrate their popular “social” beverage with complimentary deals being offered by some of their favorite baristas.

The New Brilliance Dolphin: Still Cheap But Less Crappy

What's in a name? Car buyers scouting out the new Brilliance Dolphin will be pleased to know this entry-level mini car is no longer known as the Brilliance CaCa.

New & Improved Toyota Vitz Runs Like A Rollerskate, Fits Like A Shoe

The new Toyota Vitz, now in its third generation, enjoys engine upgrades providing higher thermal efficiency while improving fuel economy. Since the Vitz now runs better, the obvious promotional tack was to take it on tour with a gigantic four-wheeled “Yellow SneaCar”.

ISIS’ Social Media Appeal To Americans To Make Love, Not War?

ISIS might be way more dangerous than anyone any thinks. In an unprecedented military tactic, the self-declared “caliphate” of Syria and Iraq is using social media for the purpose of enticing American women to help procreate the next generation of jihadists. And in the process, the terrorist organization that's now the over-lord of large swathes of Syria and Iraq is showing, once again, that it’s almost as shrewd with social media as. . .

One-Stop-Shop On iPhone 6 & Twitter

The old AMEX ad slogan of ‘don’t leave home without it’ is apropos when referencing the new social trend of ‘instant purchasing.’ Within the very same week, both Apple and Twitter have devised new mobile e-commerce options. The stickiness of making a purchase without leaving the confines a social network or opening up several apps on your smartphone is appealing to the no-nonsense digerati who gravitate towards. . .

Nissan's New Infiniti ESQ Shines In Mirror Finish Silver Paint

How shiny is TOO shiny? A new Infiniti ESQ recently displayed at a popular Beijing shopping mall answers the question after just a few seconds of reflection.

New Toyota Mark X Yellow Label – A Better, Brighter Camry?

Toyota's Mark X (pronounced “Mark EX”) offers Camry-class car buyers a front engine/rear drive alternative (with optional AWD) to the popular front-drive Camry. Now Toyota's sweetening the deal by offering specially-trimmed versions of the Mark X in a choice of colors including the lemon-hued Yellow Label.

Apps Launched For Rockets Red Glare & Planet Rife With War

In the new TV show drama, “MANH(A)TTAN (a fictional accounting of the Manhattan Project’s lead-up to the Atom Bomb), Liza Winter, one of the scientist’s wives notes that in 1943, out of “75 sovereign states in existence in the world (at the time), 61 of them were at war.”

Toyota To Revive Classic Workhorse J70 Land Cruiser For One Year Only

Though Toyota's legendary J70 Land Cruiser hasn't been manufactured or sold in Japan since 2004, the rugged four-wheel drive pickup's domestic fan base never stopped clamoring for its return. It seems Toyota heard them after all, as the automaker is gearing up to produce around 200 J70's domestically every month for one year, and for one year only.

Facebooks’ ‘Mentions Box’ Introduces ‘Video Selfies’ For Celebs At Emmys

Ever since Ellen Degeneres’ creative ‘selfie’ bit was introduced at the last Academy Awards ceremony, the bar has been raised for future hosts’ to use social media in more intricate and creative ways. Mark Zuckerberg and his cadre of coders at Facebook think they have just the thing to go Degeneres one better, when they debut their “Mentions Box” for celebrities during the 66th Primetime Emmy Awards ceremony on August 25.

Why Snapchat Ads Are An Oxymoron

Snapchat and advertising seems to me to be two functions diametrically opposed - an oxymoron if you will. How can any marketing campaign make an impact, if by design it’s fleeting in nature? Since Snapchat is a messaging app that delivers status updates, photos and/or videos viewable for 10 seconds only — is that enough time to leave a lasting impression?