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Marketing

When Social Media Flies The Not-So-Friendly Skies

There’s no question when airlines relaxed their cellphone usage policies inflight, air travel for passengers and flight attendants changed overnight - and we’re not talking red-eyes here. That’s right, when the FAA reversed its position on making  it mandatory to switch to the ‘Airplane Mode,’ we are now all able (after take-off) to fire up any and all of our devices including smartphones, tablets, laptops and eReaders . . .

Social Media Cups Of Joe On International Coffee Day

Finally, coffee-lovers get their very own holiday, and vendors the world-over are using social media to capitalize on this special event with free 'Cups of Joe.' September 29th marks the day when caffeine-aholics get to celebrate their popular “social” beverage with complimentary deals being offered by some of their favorite baristas.

The New Brilliance Dolphin: Still Cheap But Less Crappy

What's in a name? Car buyers scouting out the new Brilliance Dolphin will be pleased to know this entry-level mini car is no longer known as the Brilliance CaCa.

New & Improved Toyota Vitz Runs Like A Rollerskate, Fits Like A Shoe

The new Toyota Vitz, now in its third generation, enjoys engine upgrades providing higher thermal efficiency while improving fuel economy. Since the Vitz now runs better, the obvious promotional tack was to take it on tour with a gigantic four-wheeled “Yellow SneaCar”.

ISIS’ Social Media Appeal To Americans To Make Love, Not War?

ISIS might be way more dangerous than anyone any thinks. In an unprecedented military tactic, the self-declared “caliphate” of Syria and Iraq is using social media for the purpose of enticing American women to help procreate the next generation of jihadists. And in the process, the terrorist organization that's now the over-lord of large swathes of Syria and Iraq is showing, once again, that it’s almost as shrewd with social media as. . .

One-Stop-Shop On iPhone 6 & Twitter

The old AMEX ad slogan of ‘don’t leave home without it’ is apropos when referencing the new social trend of ‘instant purchasing.’ Within the very same week, both Apple and Twitter have devised new mobile e-commerce options. The stickiness of making a purchase without leaving the confines a social network or opening up several apps on your smartphone is appealing to the no-nonsense digerati who gravitate towards. . .

Nissan's New Infiniti ESQ Shines In Mirror Finish Silver Paint

How shiny is TOO shiny? A new Infiniti ESQ recently displayed at a popular Beijing shopping mall answers the question after just a few seconds of reflection.

New Toyota Mark X Yellow Label – A Better, Brighter Camry?

Toyota's Mark X (pronounced “Mark EX”) offers Camry-class car buyers a front engine/rear drive alternative (with optional AWD) to the popular front-drive Camry. Now Toyota's sweetening the deal by offering specially-trimmed versions of the Mark X in a choice of colors including the lemon-hued Yellow Label.

Apps Launched For Rockets Red Glare & Planet Rife With War

In the new TV show drama, “MANH(A)TTAN (a fictional accounting of the Manhattan Project’s lead-up to the Atom Bomb), Liza Winter, one of the scientist’s wives notes that in 1943, out of “75 sovereign states in existence in the world (at the time), 61 of them were at war.”

Toyota To Revive Classic Workhorse J70 Land Cruiser For One Year Only

Though Toyota's legendary J70 Land Cruiser hasn't been manufactured or sold in Japan since 2004, the rugged four-wheel drive pickup's domestic fan base never stopped clamoring for its return. It seems Toyota heard them after all, as the automaker is gearing up to produce around 200 J70's domestically every month for one year, and for one year only.

Facebooks’ ‘Mentions Box’ Introduces ‘Video Selfies’ For Celebs At Emmys

Ever since Ellen Degeneres’ creative ‘selfie’ bit was introduced at the last Academy Awards ceremony, the bar has been raised for future hosts’ to use social media in more intricate and creative ways. Mark Zuckerberg and his cadre of coders at Facebook think they have just the thing to go Degeneres one better, when they debut their “Mentions Box” for celebrities during the 66th Primetime Emmy Awards ceremony on August 25.

Why Snapchat Ads Are An Oxymoron

Snapchat and advertising seems to me to be two functions diametrically opposed - an oxymoron if you will. How can any marketing campaign make an impact, if by design it’s fleeting in nature? Since Snapchat is a messaging app that delivers status updates, photos and/or videos viewable for 10 seconds only — is that enough time to leave a lasting impression?

Instagram Breaking Bad For Emmys With Scavenger Hunt

That show known for it’s badness is so damn good, it’s hard to let it go. So believes one of its award-winning costars - and we’re inclined to agree. To that end, Aaron Paul has sought out the world’s number-one mobile photo-sharing social network to help him spread the word of its departure in a very unique fashion.

Is The 2016 Buick Cascada Convertible A German Wolf In American Clothing?

The Buick Cascada, a stylish four-seat convertible based on a sleek two-door Opel of the same name, is expected to arrive at Buick dealerships as a 2016 model. Autoworkers stateside might not be so enamored with the Cascada, however, as this new “Buick” will likely be a rebadged captive import manufactured in Europe.

2015 HSV GTS Supercharged V8 Maloo: Holden's Final Ute Will Also Be It's Fastest

The 2015 HSV (Holden Special Vehicles) GTS Maloo is (or will soon be) living proof that going out with a bang is a good thing. Only 150 of the flashy supercharged utes will be made, giving a fitting send off to both the coming end of Holden's Australian automaking operations and the demise of the iconic ute in general.

Did The 166-Minute ’Boyhood’ Flick Take 12 Years Or 39 Days?

The answer to that question is at crux of this very innovative film project. In actuality, Boyhood was shot in 39 days, which according to Hollywood standards would classify it as a very low-budget movie. However what makes this flick epic versus your average run-of-the-mill coming-of-age story is that those 39 days were filmed over the course of 12 years.

Emoj.li, The Emoji-Only, Anti-Silicon Valley Social Network

Dissimilar to the countless social networks and apps that have gone before, Emoj.li isn’t looking to disrupt or change any of the existing Web 2.0 business models. Instead of taking itself seriously, it’s an evolving experiment that uses self-deprecating humor while parodying the social media space at large. With over 45,000 pre-registered users already signed up and zero funding, it’s turning an inside joke. . .

Hello Kitty 40th Anniversary Cookies Celebrate Japan's Cute Cat Character In Delicious Style

Hello Cookies! You don't have to be Cookie Monster to nom-nom-nom these cans of Hello Kitty Cookies but just like the cute character celebrating her 40th anniversary, they're awfully hard to resist!

How Can 'Orange Is The New Black' Be A Social Media Model & Blackhat Tactic?

One of the biggest hit television series to put Netflix on the digital map was Orange is the New Black. It helped break new ground for an online network that was successful in converting TV watching from the living room to your desktops, laptops and mobile devices. In so doing, its scored 12 Emmy nominations, super-sized the paradigm of online buzz and converted a team of fans -- who beyond being addicted  . . . 

Hail Stallin': Ten Creative Automobile Ads Of The USSR

It may be hard Tupolev but Russian automakers actually advertised their mainly unattractive offerings during the Soviet Union's heyday. Did it work? Probably better than the uninspired machines themselves.