Marketing

Bitcoin & Tsū Microdonations Usher In New Wave Of Charity Giving

For most charities, before the web and smartphones, donations came in the form of checks, received by snail mail. Yes, faster than the pony express of the previous century, but yet a very slow process. Toward the latter part of the 1900s, with credit cards becoming an accepted form of payment, coupled with the Internet as a distribution channel, the speed and frequency of fundraising increased markedly.

McDonald's Japan Rolls Out Prison Loaf Burgers For Kids

McDonald's Japan is responding to parents' concerns about the lack of nutritious vegetables in the fast-food restaurant's offerings by introducing a trio of veggie-infused, Prison Loaf-like chicken burgers “that children will eat happily.” Sure they will...

Unhappy Meals: China's Top 10 Fake Foods

China's 1.3 billion people are hungry for wealth and riches. Too often, however, making a buck means taking a buck by foisting imitation nutrition on the unwary. These top 10 Chinese fake foods and drinks may leave a bad taste in your mouth but consider yourself lucky you're just reading, not eating.

The Crunch Before Lunch: Banana & Peach Flavored Breakfast Potato Chips

In an effort to jump start the so-called “morning potato chips habit”, Japan's Koikeya is rolling out two new fruit-flavored potato chips: Banana and Peach. No need to import them here – American college students have already got the morning potato chips habit down pat.

Wearable Tech: The New Attainable, Unstainable White Shirt

For years the clothing industry has sought a fabric that could repel stains. The white shirt particularly, has always been the most susceptible garment  to suffer from irreversible stains, but no more. Read on to learn more about the amazing unstainable white shirt.

The Invention Of Coke Motivates ‘Mad Men’ Finale & ‘Happyish’ Entrée

Where an iconic TV show ends, another begins. Mad Men and Happyish are separated by eight years in real-time but actually over 50 years in their respective fictional timelines. Both plots focus on the inner-workings of an advertising agency. The former documents how we were romanced into believing in promotional hype, while the latter’s reality check is a result of a healthy dose of buyer-beware skepticism and a growing. . .

42 Creative Ways To Advertise Your Small Business On A Small Budget

Looking for ways to get more attention and interest for your products or business. What we lack in capital as small businesses with small budgets, we have to make up for in creativity, tenacity and effort. We have to hustle harder than everyone else out there. We have to be the champions of our cause - day in and day out. Here are 42 ways you can promote your business or products for cheap.


Juicing For Tsū Dollars At BambuCycles

If you’re one of the 3.5 million users who have flocked to the Tsu social network over the course of the last six months, you’re aware of its unique monetization model, where users benefit from its advertising revenue [90% split amongst all members based on the popularity of their content]. And you’re probably also aware that their peer-to-peer payment feature allows users to transfer . . .

Is Silicon Valley’s ‘Datageddon’ Coming, Or Will Modern-Day Florence Continue to Renaissance?

It’s been referred to as the ‘Cradle of Innovation’ in a time of transformation, where art has been replaced by Clouds, DaVinci’s by Zuckerberg’s, beauty by functionality and greed . . . well, by greed (some things never change.) But is the 21st Century’s Renaissance peaking, or will it live to Snapchat another day?

Book My Ride! Order Your BMW i3 EV Online From Amazon Japan

Amazon Japan has begun listing BMW's i3 EV along with the usual books, DVDs, housewares and whatnot. While delivery via drone isn't in the offing – yet – the new service expands the German car company's profile while enhancing customer convenience.

Difference Between Invention and Innovation? Join The Debate

Ever asked yourself how innovation differs from invention? Well I did, and the answers I found may surprise you! In search for a clear distinction I came across a large group of professionals on LinkedIn who have been discussing this paradox for over 4 years. While it seems that a clear business definition exists, a holistic version is still up for debate. For a thorough overview of the 800+ LinkedIn comments courtesy of the headstrong professionals, follow me through my endeavor to restore a comprehensive perspective in a very disordered debate.

Toyota Corolla ESport Nürburgring Edition: Sportiest Corolla EVAR

The Toyota Corolla isn't exactly the epitome of sporty automobiles so naming one after Germany's legendary Nürburgring road-racing track takes a lotta brass. An extrapolation of the Toyota Corolla ESport, the Nürburgring Edition debuted at the 2015 Bangkok Motor Show and will only be sold in Thailand.

Crowdsale & Cryptocurrency Fuels Next-Gen Social Network Synereo

If a new social network is going to break the mold of everything that went before, it's going to require a social media marketing strategy that’s just as innovative. In a follow-up to my blog post ‘Defining Synereo Before It Redefines Facebook,’ the programming team behind Synereo are relying on cryptocurrency to serve as legal tender when users register for their network, via a new crowdsouring mechanism called a ‘crowdsale.’

Defining Synereo Before It Redefines Facebook

There’s a new social network in town and if it's half as powerful as its hype, prepare to follow a whole new line of logic when you socialize online in the very near future. Synereo has been touted as the one to break the mold of all that went before. It’s the next-gen social ecosystem, a fully decentralized and distributed social network designed for the  Attention Economy.

Facebook’s ‘TheFind’ Another Example: ‘If You Can’t Build It, Buy It’

Never to be outbeat, Zuckerberg's been wise enough to keep a finger on the pulse of consumer preferences in tandem with a keen eye on advertising opportunities. In so doing, one year ago, he shelled out an astronomical $19 billion to acquire the mobile messaging app WhatsApp. To put this in perspective, this one purchase was 19-times what he spent on Instagram in 2012 - and another example of Zuckerberg’s now standard modus operandi: If you can’t build, buy it!