Marketing

Book My Ride! Order Your BMW i3 EV Online From Amazon Japan

Amazon Japan has begun listing BMW's i3 EV along with the usual books, DVDs, housewares and whatnot. While delivery via drone isn't in the offing – yet – the new service expands the German car company's profile while enhancing customer convenience.

Difference Between Invention and Innovation? Join The Debate

Ever asked yourself how innovation differs from invention? Well I did, and the answers I found may surprise you! In search for a clear distinction I came across a large group of professionals on LinkedIn who have been discussing this paradox for over 4 years. While it seems that a clear business definition exists, a holistic version is still up for debate. For a thorough overview of the 800+ LinkedIn comments courtesy of the headstrong professionals, follow me through my endeavor to restore a comprehensive perspective in a very disordered debate.

Toyota Corolla ESport Nürburgring Edition: Sportiest Corolla EVAR

The Toyota Corolla isn't exactly the epitome of sporty automobiles so naming one after Germany's legendary Nürburgring road-racing track takes a lotta brass. An extrapolation of the Toyota Corolla ESport, the Nürburgring Edition debuted at the 2015 Bangkok Motor Show and will only be sold in Thailand.

Crowdsale & Cryptocurrency Fuels Next-Gen Social Network Synereo

If a new social network is going to break the mold of everything that went before, it's going to require a social media marketing strategy that’s just as innovative. In a follow-up to my blog post ‘Defining Synereo Before It Redefines Facebook,’ the programming team behind Synereo are relying on cryptocurrency to serve as legal tender when users register for their network, via a new crowdsouring mechanism called a ‘crowdsale.’

Defining Synereo Before It Redefines Facebook

There’s a new social network in town and if it's half as powerful as its hype, prepare to follow a whole new line of logic when you socialize online in the very near future. Synereo has been touted as the one to break the mold of all that went before. It’s the next-gen social ecosystem, a fully decentralized and distributed social network designed for the  Attention Economy.

Facebook’s ‘TheFind’ Another Example: ‘If You Can’t Build It, Buy It’

Never to be outbeat, Zuckerberg's been wise enough to keep a finger on the pulse of consumer preferences in tandem with a keen eye on advertising opportunities. In so doing, one year ago, he shelled out an astronomical $19 billion to acquire the mobile messaging app WhatsApp. To put this in perspective, this one purchase was 19-times what he spent on Instagram in 2012 - and another example of Zuckerberg’s now standard modus operandi: If you can’t build, buy it!

Will YouTube Subscription Service Compete With Netflix, Spotify?

Google has decided its web-based video provider YouTube has finally grown up enough to get some big-boy pants. It’s a bit step, but Google appears to be taking its cue from streaming video and music content providers like Netflix and Spotify.

2016 Ram Laramie Limited Keeps On Truckin' With Bold New Badging

The Ram full-size pickup truck from FCA (Fiat Chrysler Automobiles) is coming off its best annual sales in a decade so you might have noticed more of these boldly styled trucks on the road. Just in case you haven't, the upcoming 2016 Ram Laramie Limited boasts badging that's simply impossible to ignore.

2015 Vauxhall Corsa's Optional Camouflage Net Tones Down Bright Bodies

You'll wonder where the yellow (and red, orange or green) went thanks to an optional camouflage net car cover designed for the new 2015 Vauxhall Corsa. The British carmaker describes the net as an “essential accessory” that could save owners of brightly-colored Vauxhalls from being accused of “ruining” tourist snapshots of national historic sites.

Panasonic Magic Mirror Offers Tough Love About Your Look

Taking criticism on your appearance is never easy, but getting it from someone you care about can be excruciating. Wouldn’t it be great if you could get the same honest viewpoint from a cold, unfeeling machine? The Panasonic Magic Mirror can do just that.

Hot Flash or Cold Chill?: High-Tech Jackets Adjust To Temperatures

Are you always cold when everyone around you is hot and vice versa? Personalized temperature control is now in the hands of the wearer of this amazing high-tech jacket. Read on to learn more.

Hot Looking Customers Eat Hot-Pot Free At "Pay By Face" Restaurant

A hot-pot restaurant in Zhengzhou, China has come up with an innovative cross-promotion with a nearby plastic surgery clinic. Dubbed “FREE MEAL FOR GOODLOOKING” on the cafe's outdoor sign, the promo provides free meals for attractive customers whose scanned faces are remotely rated as such by clinic consultants.

Lichi A01 Electric Car Is One Sweet EV!

Like Daimler AG's Smart Fortwo Electric Drive, the Lichi A01 seats two and runs on electric power drawn from an onboard battery. Unlike its “smarter” European competitor, however, the Lichi A01 is smaller, less expensive and dare we say... more fashionable.

The Superfluous Culture: Canadian Fashion Supporting Local Economy

Where do your clothes come from and why should you care?  Read on to learn more about one Canadian designer's influence and attitude about local manufacturing.

Mesdames et Messieurs, Your 7 European Car of the Year Finalists For 2014

It's been fifty years since the Rover 2000 won the very first European Car of the Year award and much has changed since 1964, besides Rover having gone extinct. This year's winner will be announced at the 2015 Geneva Motor Show having been selected from 7 finalists by a jury of 7 representatives from 7 publications written in 7 different languages from 7 different European nations. Mais whew!