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Marketing

Anti-Smoking Mat Direct Mail Campaign - Inventive Marketing


As we all know, quitting smoking is hard because nicotine is so addictive. Along with this, we have also learned that anti-smoking advertising campaigns can be very difficult to ignore because of the vast creativity. Take for example, this direct mail piece. read more »

Star Wars Weekend - Inventive Marketing


 

As Darth Vader once said, "Don't underestimate the Force" (of just good, ole' creative advertising). read more »

Marubeni Infotec "Branches" Out With Wooden Keyboards & Peripherals



Marubeni Infotec "branches" out, introducing keyboards & peripherals displaying a variety of attractive wood finishes at Computex Taipei 2007.
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Apex Program Gives Free Soda for Watching Commercial


Soda displaySoda display

A soda company in Japan has discovered a way to make people read their ads. Simply give them a free soda. Sound too good to be true? No such thing as a free lunch? Whatever cliche you apply here, you can't do something like this and pretend that it won't affect us, economically and morally. read more »

10 Marketing Tips For Inventors and Entrepreneurs


 

Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.

While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »

Direct Mail and the Best Known Cholesterol Drug - Inventive Marketing


 

It is well known that the most difficult part of a sending out direct mail is getting the target to open it; and who would have ever thought that a drug company would be behind this very creative, one of a kind marketing tool. read more »

The Axe Effect Spreads to Towels : Inventive Marketing


Axe EffectAxe Effect

Axe is known for its seductive fragrances and packaging and over the years the brand has established itself as one of the leading male grooming brands in the world. What does its' advertising do for the ever so provocative brand? read more »

Davids & Goliaths : Insider's View of the Geneva Invention Show 2007


The International Exhibition of Inventions for 2007, held in Geneva from April 18 -22nd. It featured over 1000 inventions from around the world and almost 70,000 visitors from 5 continents. Unfortunately, the InventorSpot.com team could not be there to cover the event. Fortunately, we did make arrangements for our Guest Blogger Peter to write about the event for us.

Why the delay in writing about an event that happened in April? Well, it ended up that our Guest Blogger, Peter was a Gold Medal Winner at the Geneva Invention Show.

Here's his truly unique insider's views on the show:  read more »

Hang Ten with Quicksilver! - Inventive Marketing


Hang Ten-QuicksilverHang Ten-Quicksilver

Did you catch a wave on the way into work this morning?

Quicksilver completely covered multiple bus shelters with posters resembling waves and the ocean. Along with this, they replaced the old benches in the shelters with real surfboards. read more »

New Type of Interactive Paper Makes and Plays Sounds


No, there are no hidden wires here. It really is just the paper, along with a special conductive ink, that makes this paper listenable. read more »

PUR Flavored Water


Whenever you get thirsty, do you go for the plain water, or is it the Gatorade or soda you seek? Most people, if given the choice will take the liquid refreshment with the flavor. PUR has created a filter that adds the flavor right to your tap, but I wonder if we will lose our taste for ordinary water. read more »

LighTalk II LED Sequential Display Unit Amazes & De-Lights!



Not only can the LighTalk II LED Sequential Display Unit scan, store and display up to eight different images, it's unique Wireless Image Transfer function lets you send your designs to another LighTalk user!
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Inventive Marketing - Toy Story


Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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Actors dressed up as "big toys" with oversized hands attached to their costumes to promote Australia's biggest Toy Sale at Target. read more »

Inventive Advertising - Lipton Tea Party


Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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Lipton Tea held a so called tea party in Cairo. read more »

Inventive Marketing - Polaroid Instant Photo


 

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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MediCafe Vending Machine Takes Your Time, Not Your Money


 

The old expression "Time is Money" is about to be put into practice by Japan's newest vending machine, the revolutionary MediCafe. read more »

Inventive Marketing - Boys and Their Toys


 

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article: read more »

Business Card USB Key Flashes Your Contact Info


The Business Card USB Key displays your advertising message and contact info on a practical memory storage device your clients will use again and again! read more »

Cigarettes on the Ground: Inventive Marketing


"It seems not only do you need a cigarette, you also need aid."

This ad was created for the Instituto Nacional del Torrax: Cigaretto in Chile.

A rolled flier that looks very similar to a cigarette was placed in high traffic areas on the ground. When a smoker picked it up, he will find out that it is a flier that points out his addiction to cigarettes and offers to him some help.

What do you think? Does it work? How would you have done it? read more »

Locust Bike a Good Investment?


It has been years since I've ridden a bike, other than a stationary fitness bike. I've thought about it a lot, but never really did anything to get back on one. Besides, there aren't many places around where I live to ride a bike without needing to drive several miles to a park. I could risk the busy streets, but I think my bravery flew out the window as soon as I had kids.

Then a few months ago my daughter received a bike as a gift and it got me thinking about how nice it would be to go bike riding with her, even if just at the park. It would give us a chance to bond more and exercise together. read more »