Marketing

Young Leaders in Arab Worlds Learn How Social Media Makes Change

As was witnessed recently with the Iranian Twitter Revolution and the protesters making their voices heard on Twitter and Facebook this past June, the Arab World is embracing social media in an impacting way. Now more important than ever, the Middle East is involved in open dialogue, no matter what risks may be incurred as a result.

Drink Bouncers: In The Business Of Protecting Your Cocktails

When you go out to a nightclub, after a couple of drinks, it can be a big job to keep an eye on your cocktail, so what would you think of drink bouncers to do it for you? Sadly, it might not be exactly what you think (or what I hoped it was), but it will help keep you protected when you're ready to kick back.


Facebook,Twitter, Flickr & YouTube Boycott Whole Foods

Labeled A-Hole Foods by some, an army of bloggers have taken to full battle gear ever since John Mackey's op-ed appeared in the Wall Street Journal on August 12, 2009. Triggering significant backlash, Whole Foods may have a hard time overcoming a social media nightmare spurred on by their leader.

Super Slim Video Player Fits Inside Magazines

CBS introduces the world's first "Video-In-Print" advertisement.  Is it an eye-catcher?

Twitter Effect, If You Can Make It There,You Can Make It Anywhere!

There's lots of talk about the Twitter Effect and how it can make or break a movie. When it came to Bruno & GI Joe- thumbs down! In the case of Inglorious Basterds and District 9 -thumbs up! If Twitter has this effect on improving movie ticket sales, do we even need critics anymore?

8coupons & Foursquare Does A Spin On Mad Men Advertising

Remember in the days of Mad Men, when  Grandma and Mom use to cut those store coupons out of the newspaper and strategically categorize them for redemption when they  went shopping. That popular form of advertising was for the cost-conscious generation that had lived through two World Wars and a Depression.

YouTube + Google = YouTube Adsense!

What does Fred Figglehorn, Val's Art Gallery and a battle between a pride of lions and a herd of buffalo have in common? They are videographers and their subsequent YouTube productions that have produced thousands of revenue dollars  as a result  of them going viral and enduring interest over time by attracting millions of YouTube visitors.

Sony Reader vs Amazon's Kindle - Battle For e-Readership!

It all started in 2008 when Sony rolled out its "Reading Revolution,"  to spark the imaginations of young readers and engage the public in digital reading. However somehow along the way, Sony lost its steam and Amazon's Kindle seized the moment to become the dominant force in the burgeoning e-Reader industry. Now late in 2009, the Sony Reader is re-engaging its marketing prowess to beat down its competitor and regain prominence.

'United Breaks Guitars' Viral Video Gets Counterpunched!

The infamous 'United Breaks Guitars' video that went viral with over 5.2 million views is now receiving some push back from an airline branding company. SimpliFlying, an international marketing firm based out of Singapore has filmed their own editorial video to provide United Airlines with some useful social media tips as to how to counter this negative publicity.

When You Drink From The Firehose...Guzzle.it!

The definition of drinking from the firehose according to the Urban Dictionary is "being overwhelmed with information, to do something intensely, to be inundated." When drinking from the firehose, the glass is not half full - the glass is not half empty - the glass is just too damn big!  We're all drowning in data overload, and need all the help we can get! Guzzle.it is one tool that can cut through the noise.

KitKat Sick Snack? Bizarre Vegetable Juice Chocolate Bars

Having exhausted every possible fruit flavor for their popular Kit Kat chocolate bars, Nestle Japan is inflicting KitKat Enhancement Vegetables upon a weary nation's taste buds.

6 Degrees + 1 Game Theory = Social Network Analysis

It took a Beautiful Mind to develop Game Theory. A Footloose actor to popularize 'Six Degrees of Separation.' Now Social Network Analysis has pushed the envelope on both these theories for security purposes. However how does this new form of analysis affect our privacy rights? Will our future innocence or guilt be based on mathematical formulas?


Woofer, The Anti-Twitter Introduces Macroblogging!

Apparently anti-matter exists even though we're not sure what causes it or why? At an early age, one learned that  antidisestablishmententarism was one of the longest words in the English language! One can be anti-climatic or anti-war! And now there's even an Anti-Twitter, a macroblogging platform that allows you to write until your tweets runneth over.

Top Ten Twitterati, A Tweet Above The Rest

While the movers and shakers on Twitter might be just "micro" bloggers...they sure know how to create a "macro" influence. Forbes Magazine compiled a list. Every country has their own top ten ranking. The top most influential tweeps within the DC Beltway according to Politico lists Barack Obama as number 4 behind Dick Gregory, Claire McCaskill and Karl Rove. You can determine your own list by tallying a user's number of followers, their number of tweets, their number of status updates -- or an algorithm thereof.

Angry Green Girl: Sex Sells For The Environment

Sex sells and while it has been used to some extent in order to support the environment (think the PETA lettuce bikinis), there's yet to be a solely green business with the goal of using their good looks to do environmental good. Enter Angry Green Girl.