Log in   •   Sign up   •   Subscribe  feed icon

Marketing

Real Beauty - Dove and Nike - Inventive Marketing


By this point, you have all seen the Dove Real Beauty Campaign. read more »

Pedigree - Calling All Dogs - Inventive Marketing


 Pedigree has had some amazing outdoor advertising over the past year. read more »

Japanese Bank Features Ads, Slots and Cellphone Access



Caught between fierce competition for customers and constant pressure to reduce fees, Japan's Ogaki Kyoritsu Bank is now featuring short commercial ads at some of its ATMs in exchange for half-price fees. The ads are just the latest attempt by OK to lure new business by using innovative marketing techniques.
read more »

15 Ads That Prove Sex Sells... Best?

Sex sells. Check out these ads that prove sex really does sell.


Airplanes as Billboards - Inventive Marketing


You would not believe what they can do with airplanes these days... read more »

Live Blog and Recap of ABC's American Inventor: Episode 206 (Season 2 Episode 6)


American Inventor Show Recap

Unfortunately, Seth will not be able to do his live blog posting this week. We will try to have a recap summary of the show for later this evening but will not be able to provide a live blog. We apologize for any inconvenience.

In the meantime, please share your comments on the show.
read more »

Unusual and Unique Business Cards Make for Smart Marketing


 

What better way to market yourself than your business card.

  read more »

The Top 10 Weirdest and Funniest Japanese Condoms


Fans of "The Fast and the Furious: Tokyo Drift" know that Japanese can burn rubber with the best of them. Need proof? Here are the the top 10 most interesting, unusual and downright weird ways Japan's condom manufacturers seek to beat off the competition in the rubbery race for safe sex supremacy! read more »

New Internet Umbrellas Can Play Your Videos


Ready to upgrade from your small black umbrella that fits in your briefcase or your big green and white striped golf umbrella?

read more »

Job Hunt - Inventive Marketing


Check out this series of ads for a job recruiting company in Berlin, Germany.

read more »

Japan's Used Panty Vending Machines: Fact or Fiction?



Vending machines stocked with used schoolgirl panties may be one of the most oft-quoted Japanese urban legends, but do they actually exist? Is there any truth behind the lurid rumors? The answer may surprise, even shock you!
read more »

Tide iPod Sweepstakes - Inventive Marketing


 

 

 

 

 

A recent promotion by Tide used vintage style promotional t-shirts and a completely customized iPod nano to drive their Loads of Hope program to benefit New Orleans. read more »

"Every Burgers" Cut Fast Food Down to Bite Size



If every burger was an inch or so wide, we would eliminate obesity... or not, because we'd just eat dozens of "Every Burgers" instead!
read more »

Braun's Leggy Advertising - Inventive Marketing


To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. read more »

Titanic in Denver - Inventive Marketing


To promote the much anticipated Titanic Exhibit at the Denver Museum of Nature and Science, life preservers were placed on the statues in the and around the city of Denver, Colorado. read more »

The Simpsons Movie - Inventive Marketing


7-Eleven has gone all Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie," which opens in theaters on July 27. read more »

Marketing for a Cause - Inventive Marketing


Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »

Chevrolet Captiva Scratch Card - Inventive Marketing


 In Great Britain, to honor the new vehicle, the new Chevy Captiva was coated with that silvery scratch card material with thousands of scratch-and-win panels beneath. read more »


Tokyo Bottled Tap Water Sold to Suspecting Consumers!


Tokyo Bottled Tap WaterTokyo Bottled Tap Water If you or I bottled tap water and started selling it on the street for a buck a pop, that would be a crime. When the Tokyo Metropolitan Government Bureau of Waterworks does it, it's called a public awareness campaign.
read more »