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Marketing

Unusual and Unique Business Cards Make for Smart Marketing


 

What better way to market yourself than your business card.

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The Top 10 Weirdest and Funniest Japanese Condoms


Fans of "The Fast and the Furious: Tokyo Drift" know that Japanese can burn rubber with the best of them. Need proof? Here are the the top 10 most interesting, unusual and downright weird ways Japan's condom manufacturers seek to beat off the competition in the rubbery race for safe sex supremacy! read more »

New Internet Umbrellas Can Play Your Videos


Ready to upgrade from your small black umbrella that fits in your briefcase or your big green and white striped golf umbrella?

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Job Hunt - Inventive Marketing


Check out this series of ads for a job recruiting company in Berlin, Germany.

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Japan's Used Panty Vending Machines: Fact or Fiction?



Vending machines stocked with used schoolgirl panties may be one of the most oft-quoted Japanese urban legends, but do they actually exist? Is there any truth behind the lurid rumors? The answer may surprise, even shock you!
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Tide iPod Sweepstakes - Inventive Marketing


 

 

 

 

 

A recent promotion by Tide used vintage style promotional t-shirts and a completely customized iPod nano to drive their Loads of Hope program to benefit New Orleans. read more »

"Every Burgers" Cut Fast Food Down to Bite Size



If every burger was an inch or so wide, we would eliminate obesity... or not, because we'd just eat dozens of "Every Burgers" instead!
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Braun's Leggy Advertising - Inventive Marketing


To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. read more »

Titanic in Denver - Inventive Marketing


To promote the much anticipated Titanic Exhibit at the Denver Museum of Nature and Science, life preservers were placed on the statues in the and around the city of Denver, Colorado. read more »

The Simpsons Movie - Inventive Marketing


7-Eleven has gone all Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie," which opens in theaters on July 27. read more »

Marketing for a Cause - Inventive Marketing


Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »

Chevrolet Captiva Scratch Card - Inventive Marketing


 In Great Britain, to honor the new vehicle, the new Chevy Captiva was coated with that silvery scratch card material with thousands of scratch-and-win panels beneath. read more »


Tokyo Bottled Tap Water Sold to Suspecting Consumers!


Tokyo Bottled Tap WaterTokyo Bottled Tap Water If you or I bottled tap water and started selling it on the street for a buck a pop, that would be a crime. When the Tokyo Metropolitan Government Bureau of Waterworks does it, it's called a public awareness campaign.
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3 Steps To Maximize Your Press Release Placement


Like the poor soul who’s all dressed up with nowhere to go, a good press release doesn't want to sit on your desk.

Though your press release must blare "This is a great story!" its true success is determined by who pays attention to it, who prints it, and who decides to follow up and write a story about your new product or business. read more »

Moving Teeth Signal Moving Orthodontist - Inventive Marketing


This local orthodontics office is packing up and moving...literally. read more »

A Rear View - Inventive Marketing


A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »

Cold Coffee at McDonald's - Inventive Marketing


McDonald's, one of the world's largest fast food chains began selling plain, vanilla and hazelnut iced coffees at 700 locations in and around Chicago. For the last few months, the drinks have been sold in New York, Boston and a few other major markets.

To promote the drinks, McDonald's, with agency BBD, has displayed coffee mugs frozen in ice in Seattle.

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Hot Wheels Trucks and Matchbox Cars-Inventive Marketing


The children's toy vehicle market has taken "largely" to outdoor advertising. read more »

TV, Or Not TV: That Is The Question (For Inventors)


Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.

Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »

Outdoor Campaigns - Inventive Marketing


According to Inc.com, and many others in the advertising industry, outdoor campaigns are suddenly cool…again. read more »