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Marketing

Marketing for a Cause - Inventive Marketing


Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »

Chevrolet Captiva Scratch Card - Inventive Marketing


 In Great Britain, to honor the new vehicle, the new Chevy Captiva was coated with that silvery scratch card material with thousands of scratch-and-win panels beneath. read more »


Tokyo Bottled Tap Water Sold to Suspecting Consumers!


Tokyo Bottled Tap WaterTokyo Bottled Tap Water If you or I bottled tap water and started selling it on the street for a buck a pop, that would be a crime. When the Tokyo Metropolitan Government Bureau of Waterworks does it, it's called a public awareness campaign.
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3 Steps To Maximize Your Press Release Placement


Like the poor soul who’s all dressed up with nowhere to go, a good press release doesn't want to sit on your desk.

Though your press release must blare "This is a great story!" its true success is determined by who pays attention to it, who prints it, and who decides to follow up and write a story about your new product or business. read more »

Moving Teeth Signal Moving Orthodontist - Inventive Marketing


This local orthodontics office is packing up and moving...literally. read more »

A Rear View - Inventive Marketing


A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »

Cold Coffee at McDonald's - Inventive Marketing


McDonald's, one of the world's largest fast food chains began selling plain, vanilla and hazelnut iced coffees at 700 locations in and around Chicago. For the last few months, the drinks have been sold in New York, Boston and a few other major markets.

To promote the drinks, McDonald's, with agency BBD, has displayed coffee mugs frozen in ice in Seattle.

read more »

Hot Wheels Trucks and Matchbox Cars-Inventive Marketing


The children's toy vehicle market has taken "largely" to outdoor advertising. read more »

TV, Or Not TV: That Is The Question (For Inventors)


Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.

Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »

Outdoor Campaigns - Inventive Marketing


According to Inc.com, and many others in the advertising industry, outdoor campaigns are suddenly cool…again. read more »

Fast Food: The Advertising Versus The Reality


Have you ever received a "less than perfect" looking meal from your favorite fast food restaurant? For example, have you ever received this?


When based on the Arby's magazine ad you were expecting your roast beef and cheddar to look like this?

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Apple Video iPods-Movies in Your Pocket Campaign-Inventive Marketing


Throughout the last decade, we have come to realize that bigger isn't always better in the world of handheld electronics. In order to prove this, and to promote the movie function of their product, iPod ran a "Movies in Your Pocket" Campaign. read more »

Anti-Smoking Mat Direct Mail Campaign - Inventive Marketing


As we all know, quitting smoking is hard because nicotine is so addictive. Along with this, we have also learned that anti-smoking advertising campaigns can be very difficult to ignore because of the vast creativity. Take for example, this direct mail piece. read more »

Star Wars Weekend - Inventive Marketing


 

As Darth Vader once said, "Don't underestimate the Force" (of just good, ole' creative advertising). read more »

Marubeni Infotec "Branches" Out With Wooden Keyboards & Peripherals



Marubeni Infotec "branches" out, introducing keyboards & peripherals displaying a variety of attractive wood finishes at Computex Taipei 2007.
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Apex Program Gives Free Soda for Watching Commercial


Soda displaySoda display

A soda company in Japan has discovered a way to make people read their ads. Simply give them a free soda. Sound too good to be true? No such thing as a free lunch? Whatever cliche you apply here, you can't do something like this and pretend that it won't affect us, economically and morally. read more »

10 Marketing Tips For Inventors and Entrepreneurs


 

Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.

While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »

Direct Mail and the Best Known Cholesterol Drug - Inventive Marketing


 

It is well known that the most difficult part of a sending out direct mail is getting the target to open it; and who would have ever thought that a drug company would be behind this very creative, one of a kind marketing tool. read more »

The Axe Effect Spreads to Towels : Inventive Marketing


Axe EffectAxe Effect

Axe is known for its seductive fragrances and packaging and over the years the brand has established itself as one of the leading male grooming brands in the world. What does its' advertising do for the ever so provocative brand? read more »

Davids & Goliaths : Insider's View of the Geneva Invention Show 2007


The International Exhibition of Inventions for 2007, held in Geneva from April 18 -22nd. It featured over 1000 inventions from around the world and almost 70,000 visitors from 5 continents. Unfortunately, the InventorSpot.com team could not be there to cover the event. Fortunately, we did make arrangements for our Guest Blogger Peter to write about the event for us.

Why the delay in writing about an event that happened in April? Well, it ended up that our Guest Blogger, Peter was a Gold Medal Winner at the Geneva Invention Show.

Here's his truly unique insider's views on the show:  read more »