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Marketing

Junk Mail Makes Great Gems


How much junk mail do you receive in the mail everyday?

According to New American Dream, "More than 100 million trees' worth of bulk mail arrive in American mail boxes each year - that's the equivalent of deforesting the entire Rocky Mountain National Park every four months." Most of us, if we don't recycle our junk mail, we throw it away, but we never really think much more of it. Fortunately, there are people like Gretchen Fleener, an industrial designer, who have found ways to make good use of junk mail. read more »

Inventive Marketing: Che Men's Magazine Legs


To highlight the mens' magazine Che, ads were placed under the checkout counters at various stores.  The ad image was a series ofprovocative pictures of women's legs, creating an eye-catching image of the checkout person's legs. I think it's even funnier and more effective advertisement with a man at the cash register counter. Their tag line was "Let us keep on dreaming of a better world".

Che Magazine Legs AdChe Magazine Legs Ad

 

Do you think this marketing ad is effective? Do you like it? How would you have improeved upon it? read more »

Inventive Marketing: Rejoice Conditioner


The streets of Bankok are filled overhead with tangled phone lines. Leveraging the similarity they had to tangled hair, the advertising team for Porctor & Gamble used it to highlight the detangling power of Rejoice Hair Conditioner. They put a large green comb over the phone lines and said "Tangles? Use Rejoice Conditioner".

 

What do you think of the advertising idea? Do you think it is inventive? Do you think it works? How would you have improved it? read more »

Inventive Marketing: Ford Ranger Extreme Matchbox


For the Ford Ranger Extreme, Ford wanted to emphasize the extendable gargo bed. They came up with an inventive way to highlight the extention with a box of martches.

Ford Ranger MatchboxFord Ranger Matchbox

 

 

What do you think of this marketing promotion? Do you think it worked? How would you have done it different? read more »

Where Company Names Come From


Company BrandingCompany Branding

Ever wonder how companies come up with their names?

FortyMedia.com, a business blog lists a collection of well-known company names from Wikipedia and their origins. Recognizing the importance of branding, its interesting how what was the inspiration for a company's name:

Here's a few of my favorites:

 

7-Eleven: this chain of convenience stores started in 1927 as U-Tote’m (so called because customers “toted” away their purchases). In 1946, U-Tote’m became 7-Eleven to reflect the stores’ new, extended hours: 7am until 11pm, seven days a week.

Apple: for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. read more »

Chocolate Billboard: Inventive Marketing


The website Nothing to do with Arbroath shares a unique way of promoting a chocolate makers wares, a real edible billboard made with 860 pounds of chocolate.


The Easter creation, a world first, was made of 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels, each weighing 2kg.

The billboard took three months to plan and 300 hours for the team of 10 to build and was expected to last a week but alas was devoured by Londoners in less than three hours. (Source and photos at BBC)

Inventive marketing? What do you think? read more »

Wilkinson Quattro Razor and Eggs : Inventive Marketing


This inventive advertising program forcuses on "Every man deserves a smooth skin."

Playing with the smooth aspect of eggshells, eggboxes in Brussels were taken in hand by the Wilkinson Quattro Titanium. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.


What do you think? read more »

Candy, Baskets and Bunnies: Best Easter Innovations Ever


(c) bbc.co.uk(c) bbc.co.ukNo holiday is quite the paradox as Easter. Where else can you find the mix of religion and rabbits? Of conviction and confection? Of pastels and pennance? For most of us growing up in America, Easter meant one thing...Easter candy! Today we're looking at the top 5 Easter innovations and not surprisingly, candy dominates the list. We'll be exploring the history and ingenuity behind the quintessential Easter products and learning a little about the holiday itself. So call off that dentist appointment and strap yourself in for a hop, hop, hoppin' good time. read more »

IdeaWatch 2.0: Money Waiting for an Idea


Is your next great idea all dressed up with nowhere to go? Business plan in hand but no money in your pocket to get it off the ground? Now imagine the opposite problem...tons of money in hand but no one to turn your idea into reality. Ahhhh...the problems of a venture capitalist. Business 2.0 magazine is helping to bridge the gap between startups and investors by presenting 20 real-life ideas that venture capitalists are just itching to fund...to the tune of $100 million. read more »

Have Money to Burn? Pay $1,000 for a Pizza


Regular PizzaRegular PizzaDon't worry folks. At that price, you get the entire pie... not just a slice. Whew! That was a close one. Because there are eight slices to a pie and an $8,000 pizza would just be excessive. Don't you think?

The world's most expensive pizza was made by Nino’s Bellissima Pizza. The 12-inch pizza is topped with creme fraiche, chives, eight ounces of four different kinds of Petrossian caviar, four ounces of thinly sliced Maine lobster tail, salmon roe, and a little bit of wasabi to complement all the fish. read more »

Breast Cancer Awareness: Inventive Marketing


Here's an inventive ad program to increase breast cancer awareness with Boob Rings:



What do you think?
read more »

IdeaWatch 2.0: Make the Hi-Def Connection


So all your neighbors are buying High Definition TVs, or maybe you just bought one yourself. But are you actually watching it in hi-def? A recent survey reveals that half of the houses with HDTVs aren't actually watching HD signals, and half of those people don't even know it! With any emerging technology comes opportunities for enterprising minds, and our latest new idea is filling the growing gap in the world of HD entertainment. read more »

TIPS For The TEAS Plus Trademark Application!


Yes, I know, "There's no such thing as the perfect trademark search." That's the favorite caveat of every searcher and trademark attorney (just in case they flub-up). But you and/or your professional search team have done the most thorough trademark search you could do... The time has come. File that trademark application!

I hope that the actual filing will not be anticlimactic for you, because the Trademark Office has made applying so easy with the new TEAS Plus application.

Still, I have a few tips to make it even smoother.... read more »

Community WiFi : IdeaWatch 2.0


What's the worst part of relying on WiFi to run your business? The unpredictability! Many stores and restaurants advertise as being WiFi-ready, but you never know until you show up whether or not it actually works the way you need it to, or worse, whether or not you have to pay! Enter FON, a Spanish company backed by the likes of Skype and Google to develop a community-based WiFi network that literally spans the globe. And with limited penetration in the U.S., FON presents a unique opportunity for enterprising minds looking to make a little money on the explosion of wireless connectivity. read more »

If You Think A Trademark Search Is Easy, You're Not Doing It Right!


The innocents do a Google or Yahoo search for their trademarks. Then they visit the United States Patent and Trademark Office, enter their favorite trademark in the blank box and no results are returned. Hurrah! Voila! This clever, creative, boss, rad, cool, hot trademark is all mine!

 

Little do they know... read more »

Pre-Loaded iPods : IdeaWatch 2.0


So you've been holding out for that Led Zeppelin box set, not sure if you want to drop the cash or just start downloading from iTunes. Well imagine a black iPod nano with the Zoso logo emblazoned across and the whole catalog pre-loaded. Would that make the deal a little more tempting? A recent agreement between Apple and The Beatles may pave the way for just that sort of thing, and a whole new market for enterprising minds has been created. Read on to find out how...
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What I Learned From...Letters from Iwo Jima


So you finally make it to the big presentation. That big sales call. Or you find yourself standing before a panel of judges in a contest. What do you do? How should you approach the situation? How do you get inside their heads? How do you convince them that your idea has value? Let's see what a recent film about one of the deadliest and most depressing battles of WWII has to say about the issue.
read more »

Reverse Product Placement : IdeaWatch 2.0:


Any marketer can get a product placement into a movie, TV show, or video game. But if you're really clever, you'll do just the opposite...find ways to turn fictional products into real ones. In this post we look at the new product development strategy called "reverse placement".
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10 Top Tips For Branding Your Invention


I wanted to name my massage tools "Knuckles" because they are based on shiatsu massage, often accomplished with the knuckles of a massage practitioner's hands. But the word "knuckles" looked funny to me. When I transcribed "knuckles" more phonetically, the brand perked up! "Nukkles" said "fun," and "feel good," and it was zippy, and yes, it said the product feels like knuckles! read more »

Here are 10 tips to help you reach the perfect brand name for your new invention!

What I Learned From...V for Vendetta


I'm a big believer that what you find to be true in one area of life often has far-reaching implications for other areas of your life. So I'm starting this series on little nuggets of truth, advice or experience that I come across that are relevant to the world of inventing, small business and entrepreneurship and that I hope will give all of you who have joined me in this often crazy, unpredictable and dangerously fun world something to think about. And what better way to start than with a little anarchy...
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