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Marketing

LighTalk II LED Sequential Display Unit Amazes & De-Lights!



Not only can the LighTalk II LED Sequential Display Unit scan, store and display up to eight different images, it's unique Wireless Image Transfer function lets you send your designs to another LighTalk user!
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Inventive Marketing - Toy Story


Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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Actors dressed up as "big toys" with oversized hands attached to their costumes to promote Australia's biggest Toy Sale at Target. read more »

Inventive Advertising - Lipton Tea Party


Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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Lipton Tea held a so called tea party in Cairo. read more »

Inventive Marketing - Polaroid Instant Photo


 

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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MediCafe Vending Machine Takes Your Time, Not Your Money


 

The old expression "Time is Money" is about to be put into practice by Japan's newest vending machine, the revolutionary MediCafe. read more »

Inventive Marketing - Boys and Their Toys


 

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article: read more »

Business Card USB Key Flashes Your Contact Info


The Business Card USB Key displays your advertising message and contact info on a practical memory storage device your clients will use again and again! read more »

Cigarettes on the Ground: Inventive Marketing


"It seems not only do you need a cigarette, you also need aid."

This ad was created for the Instituto Nacional del Torrax: Cigaretto in Chile.

A rolled flier that looks very similar to a cigarette was placed in high traffic areas on the ground. When a smoker picked it up, he will find out that it is a flier that points out his addiction to cigarettes and offers to him some help.

What do you think? Does it work? How would you have done it? read more »

Locust Bike a Good Investment?


It has been years since I've ridden a bike, other than a stationary fitness bike. I've thought about it a lot, but never really did anything to get back on one. Besides, there aren't many places around where I live to ride a bike without needing to drive several miles to a park. I could risk the busy streets, but I think my bravery flew out the window as soon as I had kids.

Then a few months ago my daughter received a bike as a gift and it got me thinking about how nice it would be to go bike riding with her, even if just at the park. It would give us a chance to bond more and exercise together. read more »

Inventive Marketing: Yoga Center Straw


For Y-Plus Yoga Center in Shanghai, the advertising team used a flex straw to highlight the flexibility you gain from yoga.

Yoga Center StrawYoga Center Straw

 

 

 

 

 

 

 

 

 

 

 

 

 

What do you think of this marketing idea? Do you think it works? How would you have done it? read more »

Inventive Product Packaging : T-Shirt Vending Machines


Tokyo TTokyo TEvery time I have seen a T-shirt for sale, its folded nicely in piles. What if you sold them differently? Perhaps insteas of in a store, through a vending machine?
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How to Do Smart PR For Your Product


Bubble Gear BagsBubble Gear BagsOur Guest Blogger, Aneisha Howard, is relentlessly pursuing success with her invention - Bubble Gear, a unique line of trend setting handbags. You can visit www.bubblegearfashion.com to check them out!.

She wanted to share some public relations and marketing tips with the readers of AmericanInventorSpot.com.

Here's her article:

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Inventive Advertising: In the Bag


As our readers know, we have started a weekly series of Inventive Marketing articles to highlight some of the most creative and innovative ways of advertising and marketing a product.

Dark Roasted Blend has pulled together an extensive collection of advertising that I thought was pretty awesome. I think some of the bag concepts were pretty fun. read more »

Junk Mail Makes Great Gems


How much junk mail do you receive in the mail everyday?

According to New American Dream, "More than 100 million trees' worth of bulk mail arrive in American mail boxes each year - that's the equivalent of deforesting the entire Rocky Mountain National Park every four months." Most of us, if we don't recycle our junk mail, we throw it away, but we never really think much more of it. Fortunately, there are people like Gretchen Fleener, an industrial designer, who have found ways to make good use of junk mail. read more »

Inventive Marketing: Che Men's Magazine Legs


To highlight the mens' magazine Che, ads were placed under the checkout counters at various stores.  The ad image was a series ofprovocative pictures of women's legs, creating an eye-catching image of the checkout person's legs. I think it's even funnier and more effective advertisement with a man at the cash register counter. Their tag line was "Let us keep on dreaming of a better world".

Che Magazine Legs AdChe Magazine Legs Ad

 

Do you think this marketing ad is effective? Do you like it? How would you have improeved upon it? read more »

Inventive Marketing: Rejoice Conditioner


The streets of Bankok are filled overhead with tangled phone lines. Leveraging the similarity they had to tangled hair, the advertising team for Porctor & Gamble used it to highlight the detangling power of Rejoice Hair Conditioner. They put a large green comb over the phone lines and said "Tangles? Use Rejoice Conditioner".

 

What do you think of the advertising idea? Do you think it is inventive? Do you think it works? How would you have improved it? read more »

Inventive Marketing: Ford Ranger Extreme Matchbox


For the Ford Ranger Extreme, Ford wanted to emphasize the extendable gargo bed. They came up with an inventive way to highlight the extention with a box of martches.

Ford Ranger MatchboxFord Ranger Matchbox

 

 

What do you think of this marketing promotion? Do you think it worked? How would you have done it different? read more »

Where Company Names Come From


Company BrandingCompany Branding

Ever wonder how companies come up with their names?

FortyMedia.com, a business blog lists a collection of well-known company names from Wikipedia and their origins. Recognizing the importance of branding, its interesting how what was the inspiration for a company's name:

Here's a few of my favorites:

 

7-Eleven: this chain of convenience stores started in 1927 as U-Tote’m (so called because customers “toted” away their purchases). In 1946, U-Tote’m became 7-Eleven to reflect the stores’ new, extended hours: 7am until 11pm, seven days a week.

Apple: for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. read more »

Chocolate Billboard: Inventive Marketing


The website Nothing to do with Arbroath shares a unique way of promoting a chocolate makers wares, a real edible billboard made with 860 pounds of chocolate.


The Easter creation, a world first, was made of 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels, each weighing 2kg.

The billboard took three months to plan and 300 hours for the team of 10 to build and was expected to last a week but alas was devoured by Londoners in less than three hours. (Source and photos at BBC)

Inventive marketing? What do you think? read more »

Wilkinson Quattro Razor and Eggs : Inventive Marketing


This inventive advertising program forcuses on "Every man deserves a smooth skin."

Playing with the smooth aspect of eggshells, eggboxes in Brussels were taken in hand by the Wilkinson Quattro Titanium. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.


What do you think? read more »