To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. read more »
To promote the much anticipated Titanic Exhibit at the Denver Museum of Nature and Science, life preservers were placed on the statues in the and around the city of Denver, Colorado. read more »
7-Eleven has gone all Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie," which opens in theaters on July 27. read more »
Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »
In Great Britain, to honor the new vehicle, the new Chevy Captiva was coated with that silvery scratch card material with thousands of scratch-and-win panels beneath. read more »
Like the poor soul who’s all dressed up with nowhere to go, a good press release doesn't want to sit on your desk.
Though your press release must blare "This is a great story!" its true success is determined by who pays attention to it, who prints it, and who decides to follow up and write a story about your new product or business. read more »
This local orthodontics office is packing up and moving...literally. read more »
A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »
McDonald's, one of the world's largest fast food chains began selling plain, vanilla and hazelnut iced coffees at 700 locations in and around Chicago. For the last few months, the drinks have been sold in New York, Boston and a few other major markets.
To promote the drinks, McDonald's, with agency BBD, has displayed coffee mugs frozen in ice in Seattle.
The children's toy vehicle market has taken "largely" to outdoor advertising. read more »
Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.
Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »
According to Inc.com, and many others in the advertising industry, outdoor campaigns are suddenly cool…again. read more »
Have you ever received a "less than perfect" looking meal from your favorite fast food restaurant? For example, have you ever received this?
When based on the Arby's magazine ad you were expecting your roast beef and cheddar to look like this?
Throughout the last decade, we have come to realize that bigger isn't always better in the world of handheld electronics. In order to prove this, and to promote the movie function of their product, iPod ran a "Movies in Your Pocket" Campaign. read more »
As we all know, quitting smoking is hard because nicotine is so addictive. Along with this, we have also learned that anti-smoking advertising campaigns can be very difficult to ignore because of the vast creativity. Take for example, this direct mail piece. read more »
Marubeni Infotec "branches" out, introducing keyboards & peripherals displaying a variety of attractive wood finishes at Computex Taipei 2007. read more »
A soda company in Japan has discovered a way to make people read their ads. Simply give them a free soda. Sound too good to be true? No such thing as a free lunch? Whatever cliche you apply here, you can't do something like this and pretend that it won't affect us, economically and morally. read more »
Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.
While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »