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Marketing

Does Social Media Produce Groupthink?

Once an innovation on the Web catches hold in the market, there's often a "lock-in mechanism" that freezes out radical changes to that innovation. In the 1970s, Irving L. Janis's book "Victims of Groupthink" described it as  "a deterioration of mental efficiency, reality testing and moral judgment that results from in-group pressures." In the Age of Social Media, where social networks like Twitter and Facebook have consumed our lives, has Digital Man evolved into the the current version of "Groupthink" or the herd mentality?

Top Ten Viralsourcing Campaigns

In 2006, crowdsourcing, a term first coined by Jeff P. Howe, a contributing editor at Wired Magazine was used to describe the act of taking a task traditionally performed by employees and outsourcing it to an undefined, generally large group of people or community in the form of an open call. In 2004's The Wisdom of Crowds, James Surowiecki argued that masses of people can be remarkably accurate in their predictions. When crowdsourcing combines with viral marketing, the result is now called viralsourcing, a new and innovative marketing strategy that is gaining traction with brands of all sizes.

Twitcam Beats Competition To Stream Live Video On Twitter

With the introduction of Twitcam by Livestream, anyone can reach ones' Twitter following by live streaming video. All you have to do is log in with your Twitter credentials, hit the broadcast button and, assuming you have your webcam set up, you're good to go. It couldn't be any easier way for folks to conduct a video broadcast with live chat while one's followers respond by tweeting in real-time.

Wal-Mart Greenwashing With Eco-Indexing System?

Today, if Wal-Mart has an innovative idea to attract consumers, chances are other retailers will want to use the idea too. Sometimes this can be a bad thing, but sometimes it can also be good. For example, take the new eco-indexing system Wal-Mart plans to have in place within 5 years. If the system succeeds consumers will know the environmental impact of their purchases.

Johnny Depp's Mad Hatter Was The Winner In Facebook Contest

If you wanted to be one of the first to see the teaser for Tim Burton's Alice in Wonderland, you  had to jump down the Facebook rabbit hole and choose sides quickly. Tim Burton's marketing minions published 'fan army' pages for the White Queen, the Red Queen and Johnny Depp's Mad Hatter, and the ploy was to get you become the loyal or disloyal subject of one of them. Johnny Depp's Mad Hatter turned out to be the hands-down winner!

3121, A Social Network For Insiders Inside The Beltway

'Inside the Beltway' was originally a term coined for those who worked within the confines of the Administration and Congress. Other time, the negative connotation of "insular" and "out of touch with mainstream America" emerged to describe the close-knit clique of Washington insiders. An "inside joke" refers to humor that is apparent only to those who are "inside" a social group or occupation. Now combine the two...and you might come up with a social network the likes of 3121.

With 250 Million Users, This Is Not Your Son's Facebook Anymore!

Working its way to 1 Billion users, Facebook just reached the one quarter billion mark (250 Million), only three months after reaching its last milestone of 200 million in April. So with such exponential growth, why is there so much talk about people leaving this social network?

Is 140 Characters Worthy Of The Nobel Peace Prize?

Nelson Mandela, Mother Teresa and the Dalai Lama were all previous prize winners. Barack Obama may be in the running this year. So is it possible that his competition could possibly be a social network, the likes of Twitter?  Does a platform, an inanimate entity warrant the same consideration as a person?

Twittereye Presents All Twitter Apps In One Location

When you are in the eye of the storm, there is a calmness to determine one's next move before the maelstrom hits. When one enters Twittereye.com, you will have quick access to every Twitter app known to man on one handy-dandy-all-purpose web site. And while you may be overwhelmed by the data overload, this tool is a real time saver for those who gravitate to all things that Twitter.

Are Twitter & TechCrunch Members Of Fight Club?

One of the rules of Fight Club is "If this is your first night at Fight Club, you HAVE to fight." Analogous to a schoolyard brawl, where stolen lunch money is cause for retaliation, these two industry chums have come to blows over hacked documents.

Facebook,The Movie Starring Pete Cashmore, Gary Vaynerchuk or Guy Kawasaki?

Since Hollywood has given a thumbs up to 'Facebook, the Movie,' shouldn't the movie moguls be considering some fresh new faces to star in this biopic, with the working title "Social Network". Perhaps social media rockstars like Pete Cashmore, Gary Vaynerchuk or Guy Kawasaki could be cast in the starring role of Mark Zuckerberg? Instead of method movie-actors, why not use the illustrious members of the digerati that work in the social networking trenches, on a day to day to basis?

Migrate to FollowFormation

Queue up, Get in line. Follow the leader. Cliques were a big part of our formative years. We were assessed and obsessed by those we associated it, and we soon came to be known as  "geeks," "brains," "athletes," or described as "popular," "beautiful," "hunky," "offbeat," or "teacher's pet."

Tweeting 'The French Revolution" via la Network de Sociale

On le 14 Juillet in year 2009, the people of Paris stormed Twitter accounts everywhere with tweets of "Happy Bastille Day" in hopes of leading down a path that would eventually welcome all Frenchman into the elite circle of the Twitterati.

Present.ly, An Enterprise Microblog With A Future

Has your company decided on a Enterprise Microblog system for your office? Aside from LinkedIn, Twitter and Facebook, is your firm working with an Intranet system that is customized to allow for communications with fellow employees and superiors at your place of work? Present.ly is just one of those services, and it might be coming to an office near you.

Green Blood Still Flows In The Land Of The Jolly Green Giant

Everyone from the equipment builders to the canners for the Blue Earth Minnesota Green Giant plant was on hand this past weekend to pay homage to one of the icons of the boomer age and one frequently parodied by Gens X and Y: the Ho Ho Ho Jolly Green Giant.