Marketing

Inventor Challenge: Make Life Better At A Music Festival!

Quick! What new product would be needed for an audience of music lovers at a music festival?  Invent it and $5,000 (or equivalent in pounds, rupees, rubles, reals, or euros) could be yours.

Top Ten Location-Based Mobile Social Networks

Location-based mobile social networking is growing by leaps and bounds. As smartphones proliferate around the world, more and more people are connecting to their mobiles versus their stationary computers to share experiences with others.

Pac-Man Zippo Lighters Put Arcade Fire In Your Pocket

Pac-Man is celebrating its 30th anniversary next year and Japan's Banpresto wants to light a fire under the fanfare - with a new series of Pac-Man themed Zippo lighters!

MyTrybe Targets Behavioral Like-Mindedness In New Social Network

Trybe \trahyb\ n. a network of like-minded people Can another social network find the critical mass to grab any one's attention in the already over-saturated social media terrain? Between your followers on Twitter, your friends on Facebook, your professional contacts on LinkedIn, isn't your social dance card already booked up? How does a new entry gain the gravitas it needs to grow a sizable fan base for yet another social network? One with a catchy name like 'MyTrybe' thinks there is enough room to throw its hat in the ring!

Worlds Collide With Launch Of Booyah Society!

Think about living your life the way you normally do. Except now, you re going to be rewarded for even the simplest of tasks, like dumping the garbage. Booyah Society, available free on iTunes is both a social network and a game, and each logged activity of your life will earn you points, which are similar to tasks performed on your favorite video game.

10 Ads That Will Make You Want To Clean

With an insane number of cleaning products on the market (all of which perform generally the same activity: clean), how do advertisers call attention to a specific product?  Ingenuity, innovation, and just plain craziness combine to create unique marketing campaigns for cleaning items that we use every day.

Twitter 101 Just Released

As popular as Twitter is there are still a lot of folks that haven't joined ranks or have registered but dropped off due to lack of interest or understanding. While the benefits of the microblogging platform are varied, it takes users and brands time to feel adept at getting the most out of the system. Now Twitter is addressing that need by launching "Twitter 101" which will get newbies started, while allowing brands a leg-up on as to how to be successful on this social network

Does Social Media Produce Groupthink?

Once an innovation on the Web catches hold in the market, there's often a "lock-in mechanism" that freezes out radical changes to that innovation. In the 1970s, Irving L. Janis's book "Victims of Groupthink" described it as  "a deterioration of mental efficiency, reality testing and moral judgment that results from in-group pressures." In the Age of Social Media, where social networks like Twitter and Facebook have consumed our lives, has Digital Man evolved into the the current version of "Groupthink" or the herd mentality?

Top Ten Viralsourcing Campaigns

In 2006, crowdsourcing, a term first coined by Jeff P. Howe, a contributing editor at Wired Magazine was used to describe the act of taking a task traditionally performed by employees and outsourcing it to an undefined, generally large group of people or community in the form of an open call. In 2004's The Wisdom of Crowds, James Surowiecki argued that masses of people can be remarkably accurate in their predictions. When crowdsourcing combines with viral marketing, the result is now called viralsourcing, a new and innovative marketing strategy that is gaining traction with brands of all sizes.

Twitcam Beats Competition To Stream Live Video On Twitter

With the introduction of Twitcam by Livestream, anyone can reach ones' Twitter following by live streaming video. All you have to do is log in with your Twitter credentials, hit the broadcast button and, assuming you have your webcam set up, you're good to go. It couldn't be any easier way for folks to conduct a video broadcast with live chat while one's followers respond by tweeting in real-time.

Wal-Mart Greenwashing With Eco-Indexing System?

Today, if Wal-Mart has an innovative idea to attract consumers, chances are other retailers will want to use the idea too. Sometimes this can be a bad thing, but sometimes it can also be good. For example, take the new eco-indexing system Wal-Mart plans to have in place within 5 years. If the system succeeds consumers will know the environmental impact of their purchases.

Johnny Depp's Mad Hatter Was The Winner In Facebook Contest

If you wanted to be one of the first to see the teaser for Tim Burton's Alice in Wonderland, you  had to jump down the Facebook rabbit hole and choose sides quickly. Tim Burton's marketing minions published 'fan army' pages for the White Queen, the Red Queen and Johnny Depp's Mad Hatter, and the ploy was to get you become the loyal or disloyal subject of one of them. Johnny Depp's Mad Hatter turned out to be the hands-down winner!

3121, A Social Network For Insiders Inside The Beltway

'Inside the Beltway' was originally a term coined for those who worked within the confines of the Administration and Congress. Other time, the negative connotation of "insular" and "out of touch with mainstream America" emerged to describe the close-knit clique of Washington insiders. An "inside joke" refers to humor that is apparent only to those who are "inside" a social group or occupation. Now combine the two...and you might come up with a social network the likes of 3121.

With 250 Million Users, This Is Not Your Son's Facebook Anymore!

Working its way to 1 Billion users, Facebook just reached the one quarter billion mark (250 Million), only three months after reaching its last milestone of 200 million in April. So with such exponential growth, why is there so much talk about people leaving this social network?

Is 140 Characters Worthy Of The Nobel Peace Prize?

Nelson Mandela, Mother Teresa and the Dalai Lama were all previous prize winners. Barack Obama may be in the running this year. So is it possible that his competition could possibly be a social network, the likes of Twitter?  Does a platform, an inanimate entity warrant the same consideration as a person?